"Marketing changes every day; it has renovated: it has stopped being operational with the traditional 4 P's (Price, Product, Promotion, and Place)¿ to become more strategic."

Since value propositions from cutting-edge companies tend to have a different market approach, that is, to a strategic understanding of innovation, Mariana Alfaro Cendejas decided to specialize in marketing management. This has allowed her to better understand the nature of service and how it unfolds, demystifying the triviality around it. Globally, 70% of the GDP is generated by services. 

She enjoys being able to listen to the needs, desires, and dissatisfactions of the market so that she can design and operate a value chain that generates products and services that react to what people and companies require. She is passionate about discovering insights and turning them into actions that bring companies closer to their clients. 

Among Alfaro Cendejas's areas of interest, is customer service from the Marketing 4.0 approach; that is, from the processes and data analytics for better decision-making, as well as the advances in artificial intelligence, the overabundance of data (Big Data), additive manufacturing (3D and 4D printing) and virtual and augmented reality. She also concentrates on market intelligence, which allows her to improve return on investment, and on commercial intelligence, understood as the knowledge management a company applies in order to exceed its goals. 

Finally, she studies Industry 4.0 because this allows her to fulfill the premises of the new century: to design a product or service that suits each person flawlessly.
 

• Consumer Behavior and Marketing Strategies
• Digital Commerce and Sales
• Global Brands and Product Development
• Integrated Marketing Communication
• International Business Intelligence

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• Doctorate in Management and Marketing, Universidad Popular Autónoma del Estado de Puebla
• Master of Administrative Sciences, Tecnológico de Monterrey
• Master's Degree in International Business
• Bachelor of Business Administration

• Service recovery model based on the fulfillment of the value promise.  Advances in Intelligent Systems and Computing. 77-85. 2018

• National Export Award, conferred by  Secretaría de Economía de la Federación, 2004

Dr. Carlos Aguilar is an expert on the pathophysiology, treatment, and management of dyslipidemias and type 2 diabetes in Mexico. He is a surgeon specializing in Internal Medicine and Endocrinology and holds a doctorate in Medical Research. His main contributions include: participating in the identification of new genes involved in the pathophysiology of Familial Combined Hyperlipidemia; being part of the team that conducted the first genome-wide study to identify the genetic variants that modulate plasma lipid levels in Mexicans; and helping identify the R230C variant of the ABC-A1 transporter (a variant specific to Amerindian populations) as a determinant of HDL cholesterol concentrations in Mexicans, among others.

Since 1996, he has been deputy chief of the Department of Endocrinology and Metabolism of the National Institute of Medical Sciences and Nutrition (Mexico) and has been coordinator of the
Ethics Committee of the National Institute of Medical Sciences and Nutrition since 2012. He is also a member of the National Academy of Medicine and has held positions such as director of examinations of the Mexican Board of Endocrinology and president of the Mexican Society of Nutrition and Endocrinology. 

Carlos Aguilar is a Level III researcher with the National System of Researchers in Mexico and a Level F researcher with the National Institutes of Health in the U.S. His scientific output is prolific, with more than 540 articles published in peer-reviewed and/or indexed journals and 66,711 citations. His research focuses on the peculiarities of metabolic diseases in Mexican mestizos, such as the pathophysiology of primary dyslipidemias, the epidemiology of type 2 diabetes, the development of predictive models for type 2 diabetes and its comorbidities, and the characterization of the mechanisms by which certain genetic variants are associated with type 2 diabetes. He received Mexico’s National Science Award in 2018.

Carlos Aguilar joined Tecnológico de Monterrey as Distinguished Visiting Professor in Epidemiology at the School of Medicine and Health Sciences.

• Doctorate in Medical Research, Escuela Superior de Medicina, Instituto Politécnico Nacional
• Research stay at the Division of Atherosclerosis and Lipid Research, Washington University
• Specialty in Endocrinology, Instituto Nacional de la Nutrición
• Specialty in Internal Medicine, Instituto Nacional de la Nutrición
• Medical Surgeon, Universidad Nacional Autónoma de México (UNAM)

• Rojas-Martínez R, Escamilla-Nuñez C, Aguilar-Salinas CA, Castro-Porras L, Romero-Martínez M, Lazcano-Ponce E. Trends in the mortality of diabetes in Mexico from 1998 to 2022: a joinpoint regression and age-period-cohort effect analysis. Public Health. 2023 Dec 5;226:128-137. doi: 10.1016/j.puhe.2023.10.038
• Basto-Abreu A, López-Olmedo N, Rojas-Martínez R, Aguilar-Salinas CA, Moreno-Banda GL, Carnalla M, Rivera JA, Romero-Martinez M, Barquera S, Barrientos-Gutiérrez T. Prevalencia de prediabetes y diabetes en México: Ensanut 2022. Salud Publica Mex. 2023 Jun 13;65:s163-s168. doi: 10.21149/14832
• Rojas-Martínez R, Escamilla-Núñez C, Castro-Porras L, Basto-Abreu A, Barrientos-Gutiérrez T, Romero-Martínez M, Aguilar-Salinas C. Tamizaje, prevalencia, diagnóstico previo, tratamiento y control de hipertensión, hipercolesterolemia y diabetes en adultos mexicanos. Ensanut 2022. Salud Publica Mex. 2023 Nov 13;65(6, nov-dic):685-696. doi: 10.21149/15060
• Rivera-Alcántara JA, Esparza-Hurtado N, Galán-Ramírez GA, Cruz-Bautista I, Mehta R, Aguilar-Salinas CA, Martagon AJ. A systematic review of biobanks in Latin America: Strengths and limitations for biomedical research. Int J Biol Markers. 2024 Apr 13:3936155241239672. doi: 10.1177/03936155241239672. PMID: 38613331.
• Vargas-Vázquez A, Fermín-Martínez CA, Antonio-Villa NE, Fernández-Chirino L, Ramírez-García D, Dávila-López G, Díaz-Sánchez JP, Aguilar-Salinas CA, Seiglie JA, Bello-Chavolla OY. Insulin resistance potentiates the effect of remnant cholesterol on cardiovascular mortality in individuals without diabetes. Atherosclerosis. 2024 Mar 13:117508. doi: 10.1016/j.atherosclerosis.2024.117508. PMID: 38570208.
• Sohail M, Palma-Martínez MJ, Chong AY, Quinto-Cortés CD, Barberena-Jonas C, Medina-Muñoz SG, Ragsdale A, Delgado-Sánchez G, Cruz-Hervert LP, Ferreyra-Reyes L, Ferreira-Guerrero E, Mongua-Rodríguez N, Canizales-Quintero S, Jimenez-Kaufmann A, Moreno-Macías H, Aguilar-Salinas CA, Auckland K, Cortés A, Acuña-Alonzo V, Gignoux CR, Wojcik GL, Ioannidis AG, Fernández-Valverde SL, Hill AVS, Tusié-Luna MT, Mentzer AJ, Novembre J, García-García L, Moreno-Estrada. Mexican Biobank advances population and medical genomics of diverse ancestries. Nature. 2023 Oct 11. doi: 10.1038/s41586-023-06560-0 

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Dr. Carlos Aguilar is an expert on the pathophysiology, treatment, and management of dyslipidemias and type 2 diabetes in Mexico. He is a surgeon specializing in Internal Medicine and Endocrinology and holds a doctorate in Medical Research. His main contributions include: participating in the identification of new genes involved in the pathophysiology of Familial Combined Hyperlipidemia; being part of the team that conducted the first genome-wide study to identify the genetic variants that modulate plasma lipid levels in Mexicans; and helping identify the R230C variant of the ABC-A1 transporter (a variant specific to Amerindian populations) as a determinant of HDL cholesterol concentrations in Mexicans, among others.

Since 1996, he has been deputy chief of the Department of Endocrinology and Metabolism of the National Institute of Medical Sciences and Nutrition (Mexico) and has been coordinator of the
Ethics Committee of the National Institute of Medical Sciences and Nutrition since 2012. He is also a member of the National Academy of Medicine and has held positions such as director of examinations of the Mexican Board of Endocrinology and president of the Mexican Society of Nutrition and Endocrinology. 

Carlos Aguilar is a Level III researcher with the National System of Researchers in Mexico and a Level F researcher with the National Institutes of Health in the U.S. His scientific output is prolific, with more than 540 articles published in peer-reviewed and/or indexed journals and 66,711 citations. His research focuses on the peculiarities of metabolic diseases in Mexican mestizos, such as the pathophysiology of primary dyslipidemias, the epidemiology of type 2 diabetes, the development of predictive models for type 2 diabetes and its comorbidities, and the characterization of the mechanisms by which certain genetic variants are associated with type 2 diabetes. He received Mexico’s National Science Award in 2018.

Carlos Aguilar joined Tecnológico de Monterrey as Distinguished Visiting Professor in Epidemiology at the School of Medicine and Health Sciences.

• Doctorate in Medical Research, Escuela Superior de Medicina, Instituto Politécnico Nacional
• Research stay at the Division of Atherosclerosis and Lipid Research, Washington University
• Specialty in Endocrinology, Instituto Nacional de la Nutrición
• Specialty in Internal Medicine, Instituto Nacional de la Nutrición
• Medical Surgeon, Universidad Nacional Autónoma de México (UNAM)

• Rojas-Martínez R, Escamilla-Nuñez C, Aguilar-Salinas CA, Castro-Porras L, Romero-Martínez M, Lazcano-Ponce E. Trends in the mortality of diabetes in Mexico from 1998 to 2022: a joinpoint regression and age-period-cohort effect analysis. Public Health. 2023 Dec 5;226:128-137. doi: 10.1016/j.puhe.2023.10.038
• Basto-Abreu A, López-Olmedo N, Rojas-Martínez R, Aguilar-Salinas CA, Moreno-Banda GL, Carnalla M, Rivera JA, Romero-Martinez M, Barquera S, Barrientos-Gutiérrez T. Prevalencia de prediabetes y diabetes en México: Ensanut 2022. Salud Publica Mex. 2023 Jun 13;65:s163-s168. doi: 10.21149/14832
• Rojas-Martínez R, Escamilla-Núñez C, Castro-Porras L, Basto-Abreu A, Barrientos-Gutiérrez T, Romero-Martínez M, Aguilar-Salinas C. Tamizaje, prevalencia, diagnóstico previo, tratamiento y control de hipertensión, hipercolesterolemia y diabetes en adultos mexicanos. Ensanut 2022. Salud Publica Mex. 2023 Nov 13;65(6, nov-dic):685-696. doi: 10.21149/15060
• Rivera-Alcántara JA, Esparza-Hurtado N, Galán-Ramírez GA, Cruz-Bautista I, Mehta R, Aguilar-Salinas CA, Martagon AJ. A systematic review of biobanks in Latin America: Strengths and limitations for biomedical research. Int J Biol Markers. 2024 Apr 13:3936155241239672. doi: 10.1177/03936155241239672. PMID: 38613331.
• Vargas-Vázquez A, Fermín-Martínez CA, Antonio-Villa NE, Fernández-Chirino L, Ramírez-García D, Dávila-López G, Díaz-Sánchez JP, Aguilar-Salinas CA, Seiglie JA, Bello-Chavolla OY. Insulin resistance potentiates the effect of remnant cholesterol on cardiovascular mortality in individuals without diabetes. Atherosclerosis. 2024 Mar 13:117508. doi: 10.1016/j.atherosclerosis.2024.117508. PMID: 38570208.
• Sohail M, Palma-Martínez MJ, Chong AY, Quinto-Cortés CD, Barberena-Jonas C, Medina-Muñoz SG, Ragsdale A, Delgado-Sánchez G, Cruz-Hervert LP, Ferreyra-Reyes L, Ferreira-Guerrero E, Mongua-Rodríguez N, Canizales-Quintero S, Jimenez-Kaufmann A, Moreno-Macías H, Aguilar-Salinas CA, Auckland K, Cortés A, Acuña-Alonzo V, Gignoux CR, Wojcik GL, Ioannidis AG, Fernández-Valverde SL, Hill AVS, Tusié-Luna MT, Mentzer AJ, Novembre J, García-García L, Moreno-Estrada. Mexican Biobank advances population and medical genomics of diverse ancestries. Nature. 2023 Oct 11. doi: 10.1038/s41586-023-06560-0 

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"We have to leave `Made In Mexico´ behind in order to move towards `Designed In Mexico'. We are a manufacturing country that imports design; that paradigm has to change." Mexico needs a design culture, to change the perception that design is an accesory and to consider it an essential part of innovation in companies: this is what Jorge Diego Etienne thinks. 

He earned his Industrial Design degree from the Tecnológico de Monterrey, took several courses in the Netherlands and specialized in Japan with the intention to focus on strategic design consulting. Since the day he opened his studio seven years ago, he was convinced that design is a discipline with the power to interact with other creative or scientific areas. 

He defines design as a catalist for change that defines a positive future for society, culture and industry. Etienne is interested in design beyond objects. He promotes it through articles, conferences and classes. He feels his mission is to motivate young people to take an interest in it. From his point of view, creative careers generally involve passion. He claims to be in love with his work and, even though obstacles usually arise, he feels an immense joy for the simple fact of doing design in Mexico. He goes from research to the conception of ideas to translate them into shapes, objects, spaces and experiences that, when enjoyed by someone else, grow his vocation.

• Design Project
• Experience Design
• Furniture Design
• International Design Project
• Introduction to the Design Area
• Language and Meaning of Objects
• Mexican Identity and Culture
• Product Design
• Product and System Design
• Product and service design

Bachelor of Industrial Design, Tecnológico de Monterrey

• Ibero-American Biennial of Madrid, conferred by DIMAD, 2020
• Best Furniture Design, conferred by Architectural Digest, 2019
• Salone Satellite Milan Exhibition, conferred by Il Salone del Mobile Milano, 2018
• NYCxDESIGN Exhibition, conferred by ICFF , 2018
• Salone Satellite Milan Exhibition, conferred by Il Salone del Mobile Milano, 2017
• Salone Satellite Milan Exhibition, conferred by Il Salone del Mobile Milano, 2016

"We have to leave `Made In Mexico´ behind in order to move towards `Designed In Mexico'. We are a manufacturing country that imports design; that paradigm has to change." Mexico needs a design culture, to change the perception that design is an accesory and to consider it an essential part of innovation in companies: this is what Jorge Diego Etienne thinks. 

He earned his Industrial Design degree from the Tecnológico de Monterrey, took several courses in the Netherlands and specialized in Japan with the intention to focus on strategic design consulting. Since the day he opened his studio seven years ago, he was convinced that design is a discipline with the power to interact with other creative or scientific areas. 

He defines design as a catalist for change that defines a positive future for society, culture and industry. Etienne is interested in design beyond objects. He promotes it through articles, conferences and classes. He feels his mission is to motivate young people to take an interest in it. From his point of view, creative careers generally involve passion. He claims to be in love with his work and, even though obstacles usually arise, he feels an immense joy for the simple fact of doing design in Mexico. He goes from research to the conception of ideas to translate them into shapes, objects, spaces and experiences that, when enjoyed by someone else, grow his vocation.

• Design Project
• Experience Design
• Furniture Design
• International Design Project
• Introduction to the Design Area
• Language and Meaning of Objects
• Mexican Identity and Culture
• Product Design
• Product and System Design
• Product and service design

Bachelor of Industrial Design, Tecnológico de Monterrey

• Ibero-American Biennial of Madrid, conferred by DIMAD, 2020
• Best Furniture Design, conferred by Architectural Digest, 2019
• Salone Satellite Milan Exhibition, conferred by Il Salone del Mobile Milano, 2018
• NYCxDESIGN Exhibition, conferred by ICFF , 2018
• Salone Satellite Milan Exhibition, conferred by Il Salone del Mobile Milano, 2017
• Salone Satellite Milan Exhibition, conferred by Il Salone del Mobile Milano, 2016

Dr. Frank Loge is currently Professor at the Department of Civil and Environmental Engineering, Director of the Center for Water Energy Efficiency, and member of the Secure Research Commuting Environment in the University of California Davis (UC Davis). In addition, he is member of the Board of Directors of the Alliance for Water Efficiency in Chicago and former member of the Governor Newsom’s Water Resilience Initiative Portfolio, from the Governor’s Office in Sacramento, California.

His research involves green engineering and environmental sustainability with a focus on water, waste, energy, and built environment systems; risk analysis of engineered and natural systems focusing on water and health relationships; water and energy conservation, and resource use efficiency.

Dr. Loge is working on biomarkers of exposure to hazardous substances for the National Institute of Health and the National Institute of Environmental Health Sciences Superfund Research Center (US). In addition, he has worked on projects such as a multi-community intervention with UV light disinfection for estimating the risk of gastrointestinal illness from drinking groundwater for the US Environmental Protection Agency, and an environmentally benign manufacturing process utilizing renewable biopolymers to manufacture natural fiber reinforced thermoplastic composites for the National Science Foundation (US), among others.

Professor Loge has over 100 publications on subjects related to leak reduction and water management; water distribution system optimization; utility-specific water loss reduction standards, to name a few, on publications such as Environmental Research Letters; Journal of Water Resources Planning and Management; 2021 IEEE Visualization (conference paper), among others. 

Dr. Loge has been awarded the US Department of Energy Solar Decathlon Award (2015 & 2017); the Ray B. Krone Endowed Professorship of the Department of Civil and Environmental Engineering, at University of California Davis (2013 - present); he has also won the People Prosperity and Planet (P3) Award five times from 2007 to 2012 in several categories and has also been recognized by the National Science Foundation with the CAREER Award (2001-2006).

Professor Frank Loge joined Tecnológico de Monterrey as Distinguished Visiting Professor in Water Science for the School of Engineering and Sciences.

• Ph.D., Civil and Environmental Engineering, University of California Davis
• M.Sc., Civil and Environmental Engineering, University of California Davis
• B.Sc., Civil Engineering, University of California Davis
     

• Rupiper, Amanda & Weill, Joakim & Bruno, Ellen & Jessoe, Katrina & Loge, Frank. (2022). Untapped potential: Leak reduction is the most cost-effective urban water management tool. Environmental Research Letters. 17. 10.1088/1748-9326/ac54cb. 
• Li, Yiran & Musabandesu, Erin & Fujiwara, Takanori & Loge, Frank & Ma, Kwan-Liu. (2021). A Visual Analytics System for Water Distribution System Optimization. 126-130. 10.1109/VIS49827.2021.9623272. 
• Rupiper, Amanda & Guilliams, Mackenzie & Bush, Micaela & Jessoe, Katrina & Loge, Frank. (2021). Assessing Data Adequacy for Determining Utility-Specific Water Loss Reduction Standards. Journal of Water Resources Planning and Management. 147. 05021011. 10.1061/(ASCE)WR.1943-5452.0001419. 

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Dr. Frank Loge is currently Professor at the Department of Civil and Environmental Engineering, Director of the Center for Water Energy Efficiency, and member of the Secure Research Commuting Environment in the University of California Davis (UC Davis). In addition, he is member of the Board of Directors of the Alliance for Water Efficiency in Chicago and former member of the Governor Newsom’s Water Resilience Initiative Portfolio, from the Governor’s Office in Sacramento, California.

His research involves green engineering and environmental sustainability with a focus on water, waste, energy, and built environment systems; risk analysis of engineered and natural systems focusing on water and health relationships; water and energy conservation, and resource use efficiency.

Dr. Loge is working on biomarkers of exposure to hazardous substances for the National Institute of Health and the National Institute of Environmental Health Sciences Superfund Research Center (US). In addition, he has worked on projects such as a multi-community intervention with UV light disinfection for estimating the risk of gastrointestinal illness from drinking groundwater for the US Environmental Protection Agency, and an environmentally benign manufacturing process utilizing renewable biopolymers to manufacture natural fiber reinforced thermoplastic composites for the National Science Foundation (US), among others.

Professor Loge has over 100 publications on subjects related to leak reduction and water management; water distribution system optimization; utility-specific water loss reduction standards, to name a few, on publications such as Environmental Research Letters; Journal of Water Resources Planning and Management; 2021 IEEE Visualization (conference paper), among others. 

Dr. Loge has been awarded the US Department of Energy Solar Decathlon Award (2015 & 2017); the Ray B. Krone Endowed Professorship of the Department of Civil and Environmental Engineering, at University of California Davis (2013 - present); he has also won the People Prosperity and Planet (P3) Award five times from 2007 to 2012 in several categories and has also been recognized by the National Science Foundation with the CAREER Award (2001-2006).

Professor Frank Loge joined Tecnológico de Monterrey as Distinguished Visiting Professor in Water Science for the School of Engineering and Sciences.

• Ph.D., Civil and Environmental Engineering, University of California Davis
• M.Sc., Civil and Environmental Engineering, University of California Davis
• B.Sc., Civil Engineering, University of California Davis
     

• Rupiper, Amanda & Weill, Joakim & Bruno, Ellen & Jessoe, Katrina & Loge, Frank. (2022). Untapped potential: Leak reduction is the most cost-effective urban water management tool. Environmental Research Letters. 17. 10.1088/1748-9326/ac54cb. 
• Li, Yiran & Musabandesu, Erin & Fujiwara, Takanori & Loge, Frank & Ma, Kwan-Liu. (2021). A Visual Analytics System for Water Distribution System Optimization. 126-130. 10.1109/VIS49827.2021.9623272. 
• Rupiper, Amanda & Guilliams, Mackenzie & Bush, Micaela & Jessoe, Katrina & Loge, Frank. (2021). Assessing Data Adequacy for Determining Utility-Specific Water Loss Reduction Standards. Journal of Water Resources Planning and Management. 147. 05021011. 10.1061/(ASCE)WR.1943-5452.0001419. 

More