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Communication, Discourse and Culture

About the Group

We study the term “cultural industry” from a broad perspective that involves the production of cultural goods and services in a non-restrictive and inclusive manner (from popular manifestations to the so-called “high culture”). Its study covers production generated through traditional sectors such as editorial print, analogue or advertising audiovisual, but also via digital media such as newspapers and online magazines, digital transmission of radio and television programs, social networks, sound and film production, etc. Its contents can be educational, artistic, informative and based on entertainment. These can be considered from the following points of view: emission (authorial democratization), reception (new reading canons, coexistence of different types of receptors and audiences), support (convergent platforms), supporting codes (fragmented, inter-texts favoring), representations (new realities, tempo-spatial breaks) and contexts.

We study these industries as an enabling tool for sustainable development that involves various disciplines such as history, political science, economics, literature, communication, design, marketing, ethics, sociology, education, among others. We use the cultural framework proposed by UNESCO: (1) cultural heritage; (2) printing and literature; (3) music; (4) performing arts; (5) phonographic media; (6) audiovisual media; (7) socio-cultural activities; (8) sports and games and (9) environment and nature.

Research lines

  • Literature
  • Linguistics and discourse
  • Media, art and digital culture
  • Cultural industries and audience studies


María de la Cruz Castro Ricalde

Core reserchers

Jacob Israel Bañuelos Capistrán
Maximiliano Maza Pérez
Pol Popovic Karic
Salvador Leetoy López
Sergio Arturo Bárcena Juárez


Adjunct researchers

Antonio Alcala Gonzalez
Blanca Guadalupe López Morales
Carla María Maeda González
Carlos Enrique George Reyes
Diego Ignacio Rosales Meana
Donna Marie Kabalen Vanek
Eduardo Enrique Parrilla Sotomayor
Fany Muchembled
Fernando Ignacio Gutiérrez Cortés
Frida Anais Godínez Garza
José Carlos Lozano Rendón
José Manuel Corona Rodríguez
Lillian Briseño Senosiain
Luis Armando Hernández Cuevas
María Teresa Mijares Cervantes
Nohemi Lugo Rodríguez
Nora Marisa León Real Méndez
Omar Cerrillo Garnica
Oscar Mario Miranda Villanueva
Roberto Domínguez Cáceres


Top 5 of publications 2015-2019

- Indicators of pedagogical quality for the design of a massive open online course for teacher training Indicadores de calidad pedagógica para el diseño de un curso en línea masivo y abierto de actualización docente
Autors: Alemán De la Garza, L., Sancho-Vinuesa, T., & Gómez Zermeño, M.

- Historic memory and propaganda. A theoretical approach to the communicative study of memory Memoria histórica y propaganda. Una aproximación teórica al estudio comunicacional de la memoria
Autors: Liñán, M., & Leetoy, Y.

- The historical social experience of cinema attendance in monterrey (Nuevo Leon, Mexico) during the period from 1930 to 1960 La experiencia social histórica de asistencia al cine en monterrey (Nuevo León, México) durante las décadas de 1930 a 1960
Autors: Lozano, J., Meers, P., & Biltereyst, D.

- Youth and political participation: #Yosoy132 and the struggle for freedom of expression in Mexico
Autors: Rocha, M., Gutiérrez, E., & Cortés, G.

- Purposes of the communication between companies and their Facebook followers Propósitos de la comunicación entre empresas y sus seguidores en Facebook
Autors: Valerio Ureña, G., Herrera Murillo, D., Herrera Murillo, N., & Martínez Garza, F.