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B.A. in Communication and Digital Production

B.A. in Communication and Digital Production

Design high-impact narratives for diverse audiences.

Be part of a generation that not only communicates but also creates conversations that move the world. Master emerging technologies, deeply understand audiences, and design powerful strategies. At Tec, your creativity, ethical vision, and innovation become real tools for transformation in the creative industries and beyond.

Tu futuro en el Tec comienza aquí
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Your career at Tec

Program Curriculum

Campus offering the program

Are you passionate about telling stories that connect with the world?

 

Who is this program for?

 

If you enjoy creating content, exploring media, using technology, and transforming ideas into impact, Communication and Digital Production is for you.

We are looking for individuals with:

  • Creativity and a passion for storytelling
  • Skills in digital media communication and creation
  • Strategic thinking and an interest in technology

How far can this program take you? Graduate Profile

As a graduate of Tec, you will be able to design content and strategies that transform the way the world communicates. You will master digital media, storytelling, artificial intelligence, and data science to generate real impact in creative, informational, and cultural industries.

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WHAT YOU’LL LEARN

WHAT YOU’LL BE ABLE TO DO

CAREER PATHS

  • Strategic communication and digital production.
  • Multimedia narratives (fiction and non-fiction).
  • Ethical use of AI and advanced technologies.
  • Data science and digital analytics.
  • Content interface design.
  • Create innovative content.
  • Design and evaluate effective campaigns.
  • Analyze digital trends and users.
  • Research using analog and digital methods.
  • Manage creative and strategic projects.
  • Media administration and management.
  • Advertising and digital marketing.
  • Social media and digital strategy.
  • Film, radio, television, and photography.
  • Strategic communications, politics, and public relations.
  • Data science and strategic data management.

Life in B. A. in Communication and Digital Production at Tec 

(Video in Spanish)

 

 

Judith Aurora Ruíz Godoy Rivera

“At the School of Humanities and Education at Tecnológico de Monterrey, we educate people who imagine, analyze, and build the future at the intersection of culture, technology, and knowledge. We are a transdisciplinary community that drives education and research with ethical, creative, and social impact, integrating digital humanities, communication, media, and education to address the great challenges of our time.”

 — Judith Aurora Ruíz Godoy Rivera, Dean of the School of Humanities and Education

What makes the LC program unique at Tec
  • Creation with impact: Audiovisual content that transforms realities.
  • Strategic vision: Communication + data to connect with audiences.
  • Double Degree: Two bachelor’s degrees in 10 semesters.
  • Tech + Storytelling: Production with the latest in digital technology.
Scholarships and Financial Aid

At Tec, talent transforms realities.
That’s why we offer a portfolio of scholarships and financial support so that nothing stops your journey. Discover the opportunities we have for you.

Communication and Digital Production at Tec

# 101
Communication and Media Studies
According to the QS World University Rankings by Subject 2026
# 1
Top private universities in Mexico
According to the QS World University Rankings 2026
# 7
Top private universities in Latin America
According to the QS World University Rankings 2026
# 187
Worldwide, among 1300+ institutions
According to the QS World University Rankings 2026
Discover the LC experience at Tec
1st and 2nd semester
1st and 2nd semester

Immerse yourself in the fundamentals, digital media, and creative languages ​​that shape today's world.

3rd to 6th semester
3rd to 6th semester

Choose what inspires you most: storytelling, strategic communication, digital media, or audiovisual production.

7th and 8th semester
7th and 8th semester

Decide whether you want to specialize, gain an international experience, or integrate into the industry from the classroom. You choose the learning experience.

Work hand in hand with:

ESPN
Warner Bros
Discovery
Social Stanford Innovation Review
Paramount

 

B.A. in Communication and Digital Production
1 Semester
  • Content Production I: Text-Image-Sound
  • Digital Culture and Artificial Intelligence
  • Elective Course Mathematics and Science
  • Exploration of Practices, Tendencies and Audiences
  • From the Homo Sapiens to the Postdigital Human
  • Induction to the Social Service
  • Programming for Digital Humanities
  • Tec Week Elective I
2 Semester
  • Academic English
  • Content Production II: Text-Image-Sound
  • Critical Studies of Culture
  • Cultural Data Intelligence and Strategy
  • Digital Languages, Technologies and Semiotics
  • Elective Course Humanities and Fine Arts
  • Exploration Topic
  • Tec Week Elective II
  • Tec Week Elective III
3 Semester
  • Communication and Media Critical Studies
  • Communication Research
  • Design and Digital Production Workshop
  • Elective Course Social and Behavioral Sciences
  • Strategic Communication and Public Relations
  • Tec Week Elective IV
  • Tec Week Elective V
4 Semester
  • Audiovisual Narrative Production
  • Digital Methods and Data Science
  • Disciplinary Tec week
  • Elective Course Leadership, Entrepreneurship and Innovation
  • Journalism and Digital Culture
  • Tec Week Elective VI
  • The Photographic Image
5 Semester
  • Advertising, Marketing and Media Business
  • Analysis of Media and Audiences
  • Cultural Studies
  • Documentary Production
  • Elective Course Ethics and Citizenship
  • Interactive Experience Design
  • Professional Life Planning
  • Tec Week Elective VII
6 Semester
  • Professional Elective I
  • Professional Elective II
  • Professional Elective III
  • Professional Elective IV
  • Professional Elective V
  • Professional Elective VI
  • Tec Week Elective IX
  • Tec Week Elective VIII
7 Semester
  • Elective I
  • Elective II
  • Elective III
  • Elective IV
  • Elective V
  • Elective VI
  • Tec Week Elective X
  • Tec Week Elective XI
8 Semester
  • Communication and Digital Production Project
  • Elective Multidisciplinary Professional
  • Strategies and Guides for the Final Degree Exam
  • Tec Week Elective XII

The courses in the curriculum are subject to change without prior notice. To view the most up-to-date version, please check this page.

Broaden your profile with Tec Concentrations

Specialize in key areas of your program and add unique value to your education. Deepen you knowledge with disciplinary concentrations or expand your skill set through transversal concentrations that complement your career path.

Disciplinary

  • Documentary Film
  • Film Production
  • Strategic Communications and Public Relations
  • Social Media and Data Strategy
  • Sports Journalism
  • Digital Journalism and Data Intelligence
  • Immersive Narratives and Extended Realities
  • Media Production (now Experimental Media Creation)
  • Advertising: Creative Strategy and Production
  • Photojournalism

Cross-disciplinary

  • Film Studies
  • Social Innovation
  • Mexican Culture
  • Cultural Management (Uniandes: Arts and Culture Management)
  • Creative Writing

Program availability by campus 

This undergraduate program is taught in Spanish. See the campuses where it’s offered below. 

Search by city
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If your program isn’t fully offered at your campus, you must apply to transfer to another campus before completing the first stage of your program (the exploration stage) in order to finish your studies.
CampusCurriculumSpots August 2026
HidalgoUp to 2° semester
Open
LagunaUp to 2° semester
Open
LeónUp to 2° semester
Open
MonterreyFull
Open
PueblaFull
Open
QuerétaroFull
Open
San Luis PotosíFull
Open
Santa FeFull
Open
SinaloaUp to 2° semester
Open
Sonora NorteUp to 2° semester
Open
TolucaFull
Open
ChihuahuaUp to 2° semester
Open
Ciudad de MéxicoFull
Open
CuernavacaUp to 2° semester
Open
Estado de MéxicoFull
Open
GuadalajaraFull
Open
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Please note that the form, brochure and all follow-up communications are currently in Spanish.