Content matters
Career field
This program reinforces the international vision of the profession, technology for audiovisual digital production and currency in the emerging trends of diverse fields of communication. As a result, on graduating from B.A. in Communication, you will be able to participate in any of the following environments:
- Media administration and management
- Advertising agencies
- Production companies
- Film, radio and/or television
- Organizational communication
- Postproduction studios
- Photography and design
- Music and entertainment industries
- Public and private cultural institutions
- Newspapers
- Public relations
- Storytelling
Is this right for you?
If you are creative, like using technology to create messages, have a passion for communication, sharing ideas, cultural influence and want to use your creativity to connect with audiences around the world. B.A. in Communication is your path.
The B.A. in Communication program has the goal to prepare professionals with a solid multidisciplinary education that allows them to innovate within the audiovisual industry and in the strategic communication environment. Our graduate designs and produces contents and audiovisual narratives in different formats, as well as interactive platforms by applying their knowledge and skills and using digital technologies (audio, cinema, graphic design, photography and video), with the purpose of answering in the most appropriate way challenges that society and the creative industries face today, as well as the communication needs of public and private institutions. Likewise, they provide answers to the needs of specific targets through the creation of efficient communication strategies based on the correct implementation of methodological tools and large-scale data analysis to identify trends and users.
Competencies
- Create communication content in diverse technological platforms, complying with the creative industry's quality standards.
- Manage media projects based on innovation, sustainability and social impact criteria.
- Develop effective strategic communication plans.
- Investigate social and cultural phenomena based on communication theories and methodologies.
Entry profile
Tecnológico de Monterrey is looking for a new generation of students that have finished their high school studies and are talented, enthusiastic individuals, who are committed to the development of their environment and the wellbeing of society; people who have the potential to study an undergraduate program and become leaders with an entrepreneurial spirit, humanistic sense and competitive on an international stage.
Entry requirements: High school or equivalent.
The three stages of the model
Choose your path
Exploration
- You will open your competency file and add to it throughout your degree program.
- You will learn the foundations of the area of Creative Studies.
- You will participate in fundamental and exploration challenges from the area of Creative Studies, interacting with peers from different degree programs.
- You will study general education courses, selecting them from a collection.
- You will participate in a challenge that integrates all the competencies to be developed in this phase.
Focus
- You will acquire the core competencies of your degree, in other words, those that distinguish it.
- You will participate in more focused challenges to reinforce what you have learned and broaden your basic knowledge.
- You will have the elements to decide whether to deepen your knowledge or diversify and, subsequently, build your specialization plan.
- The Tec Weeks, challenges and overall university experiences will enrich your file.
Specialization
- You have decided between diversifying or focusing deeply in your major, which you will achieve by choosing a concentration or a stay, to name a few of your options. The TEC Semester is a flexible time to start.
- You will develop the competencies related to your specialization, increasingly connected to your passions, interests and plans.
- By passing a concentration, you will develop your competencies, and, on graduating, will be a candidate for obtaining a Diploma in that concentration, after meeting the established requirements.
How can you specialize?
Concentrations
Specialize in one of the different concentrations available at the campus of your choice, according to the profile you would like to develop.
Internships
Internships allow you to participate in the development of specific projects with companies, organizations, or research groups, in a context of total immersion related to a specialty field. They can be carried out locally, nationally or internationally.
International experiences
Experience life outside Mexico to broaden your horizons and delve into the topics of your interest.
Courses or blocks
Choose the education units that best adapt to your objectives, enabling you to specialize in your specific interests.
Concentrations
Disciplinary
Delve into your field of study
- Advertising: Creative Strategy and Production
- Art and Architecture Theory, History and Criticism
- Arts and Tech Incubator
- Cognitive Neuroscience
- Creative Writing in the Digital Era
- Data Journalism
- Digital Humanities
- Digital Journalism
- Entrepreneurship in the Creative and Cultural Industries
- Film Production and Direction
- Film Studies
- Learning Experience Innovation and Design Management
- Live Audio
- Media Experimental Creation
- Musical Composition for Digital Media
- Publishing Industry
- Social Media and Digital Strategy
- Sound Design and Post-Production
- Strategic Communication
- User Experience and Interfaces
Transversal
Delve into other fields of study
- Conscious Business
- Data Analytics and Artificial Intelligence Tools
- Design, Innovation and Technological Entrepreneurship
- Entrepreneurial Families, Sustainability and Transcendence
- Entrepreneurship in Action
- Financial Vision for Decision-Making
- Government and Public Transformation
- Mexican Culture
- Quality of Life and Well-Being
- Social Innovation
*These concentraciones are not the definitive offer and their availability varies by campus.
General education course
Area exploration courses
Introductory block (CHALLENGE)
Area exploration block (CHALLENGE)
Exploration topic (CHALLENGE)
Track integrating block (CHALLENGE)
Disciplinary course
Disciplinary block (CHALLENGE)
Integrating disciplinary block (CHALLENGE)
TEC Semester
Multidisciplinary professional elective (CHALLENGE)
Final integrating block (CHALLENGE)
| Cuarto Semestral |
| Script Writing and Production of Audiovisual Narratives |
| Advertising and Commercial Photography |
| Applied Strategic Communication |
| Elective Course Leadership, Entrepreneurship and Innovation |
| Quinto Semestral |
| Documental Narrative |
| Communication, Digital Marketing and Data Mining |
| Cultural Studies and Media |
| Elective Course Ethics and Citizenship |
| Convergent Journalism Production |
| Sexto Semestral |
| Professional Elective I |
| Professional Elective II |
| Professional Elective III |
| Professional Elective IV |
| Professional Elective V |
| Professional Elective VI |
| Séptimo Semestral |
| Elective I |
| Elective II |
| Elective III |
| Elective IV |
| Elective V |
| Elective VI |
| Octavo Semestral |
| Communication Integrating Project |
| Elective Multidisciplinary Professional |
Semester
fiber_manual_recordVisual Sound and Culture
fiber_manual_recordPhotographic Techniques and Discourses
fiber_manual_recordHuman Factors Research Methodologies
fiber_manual_recordMethodologies of Creative Thinking
fiber_manual_recordElective Course Mathematics and Science
fiber_manual_recordCreative Immersion and Experimentation
fiber_manual_recordFormal representation of space
fiber_manual_recordAudiovisual Narrative
fiber_manual_recordElective Course Humanities and Fine Arts
fiber_manual_recordCultural Imaginaries of Mexico
fiber_manual_recordSemiotics and Contemporary Narratologies
fiber_manual_recordSymbolic Structures in Image, Literature and Music
fiber_manual_recordProduction of Audio, Video and Digital Design
fiber_manual_recordUse of Technology in Educational Research
fiber_manual_recordCommunication Theories
fiber_manual_recordElective Course Social and Behavioral Sciences
fiber_manual_recordFrom Humanism to Post-Humanism
fiber_manual_recordExploration Topic
fiber_manual_recordScript Writing and Production of Audiovisual Narratives
fiber_manual_recordAdvertising and Commercial Photography
fiber_manual_recordApplied Strategic Communication
fiber_manual_recordElective Course Leadership, Entrepreneurship and Innovation
fiber_manual_recordDocumental Narrative
fiber_manual_recordCommunication, Digital Marketing and Data Mining
fiber_manual_recordCultural Studies and Media
fiber_manual_recordElective Course Ethics and Citizenship
fiber_manual_recordConvergent Journalism Production
fiber_manual_recordProfessional Elective I
fiber_manual_recordProfessional Elective II
fiber_manual_recordProfessional Elective III
fiber_manual_recordProfessional Elective IV
fiber_manual_recordProfessional Elective V
fiber_manual_recordProfessional Elective VI
fiber_manual_recordElective I
fiber_manual_recordElective II
fiber_manual_recordElective III
fiber_manual_recordElective IV
fiber_manual_recordElective V
fiber_manual_recordElective VI
fiber_manual_recordCommunication Integrating Project
fiber_manual_recordElective Multidisciplinary Professional
Related programs
ARQ - B.A. in Architecture
LAD - B.A. in Digital Art
LDI - B.A. in Design
LEI - B.A. in Educational Innovation