Business Analytics

ABOUT THE PROJECT

We study the use of business analytics and digital technologies to understand and improve business performance and process efficiencies.


Research lines

• Econometrics and modeling
• Social media analytics
• Data mining and predictive modeling
• Prediction of time series
• Customer analytics and marketing
• Operations and logistics

Leader

Raúl Francisco Montalvo Corzo

Core reserchers

Federico Trigos Salazar

Adjunct researchers

Eric Porras Musalem
Sonia Monárrez Martínez
Xiomara Vázquez Guillén