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Fundamentos del emprendimiento en la empresa familiar

Aprende las mejores prácticas y modelos de emprendimiento e innovación y cómo aprovechar las fortalezas de la empresa familiar para lograr el éxito. En este curso para emprendedores realizarás un proyecto de emprendimiento transgeneracional.

Acerca del curso

¡Las empresas familiares son indispensables en la actualidad, sin embargo, es de suma importancia conocer las herramientas y las estrategias de éxito que les permitan trascender en un entorno competitivo, es por ello que este curso de emprendimiento te brinda la oportunidad de conocer y aplicar las mejores prácticas, teniendo en cuenta los modelos de emprendimiento e innovación, para aprovechar las fortalezas de la empresa familiar, para que esta crezca y trascienda de generación en generación.

En este curso de emprendimiento tendrás la oportunidad de conocer los instrumentos y componentes que implican emprender; desde la ideación, validación de mercado y la propuesta de valor, hasta la presentación de venta para atraer inversionistas (Pitch de Negocios).

Este curso en línea entrega los conocimientos y las herramientas necesarias para el éxito de un emprendimiento en la empresa familiar.

El Centro de Familias Emprendedoras y EGADE Business School de la Escuela de Negocios del Tecnológico de Monterrey es la Institución ideal para desarrollar estas habilidades, ya que el Tec de Monterrey es la universidad número 1 en México y la 6a mejor en Latinoamérica según Times Higher Education (THE) 2016. 

Los profesores del Centro de Familias Emprendedoras están altamente calificados y son reconocidos al ser parte del proyecto mundial STEP para el emprendimiento familiar, y la EGADE Business School es la escuela número 1 en América Latina, en su MBA, según el ranking de AméricaEconomía.

¿Qué aprenderás?

  1. Comprender y aplicar las mejores prácticas en la empresa familiar
  2. Distinguir los modelos de emprendimiento e innovación
  3. Implementar las tendencias en emprendimiento en la actualidad en tu emprendimiento
  4. Realizar un proyecto de emprendimiento transgeneracional
  5. Determinar los componentes del emprendimiento:
  • Generación de la idea emprendedora (ideación)
  • Validación del mercado
  • Propuesta de valor
  • Presentación de venta para atraer inversionistas (Pitch de negocios)

Contenido

Tema 1. El emprendimiento transgeneracional: modelo STEP
     Subtema 1. Orientación emprendedora de la empresa familiar
     Subtema 2. Familiness (recursos únicos de la empresa familiar)

Tema 2. Megatendencias y emprendimiento
     Subtema 1. Introducción a la innovación y el emprendimiento
     Subtema 2. Megatendencias  y family office

Tema 3. Ideación y validación de mercado
     Subtema 1. Ideación y descubrimiento del cliente
     Subtema 2. Validación de mercado

Tema 4. Propuesta de valor
     Subtema 1. Reconocimiento de la oportunidad
     Subtema 2. Modelo de negocio

Tema 5. Presentación para venta (inversionistas familiares y no familiares)
     Subtema 1. Cómo contar tu historia- pitch de negocios
     Subtema 2. Bases para el intraemprendimiento familiar

Instructores

Fernando Sandoval Arzaga, Director del Centro de Empresas Familiares de la Región CDMX de la Escuela de Negocios del Tecnológico de Monterrey.

Luis Antonio Marquez-Heine, Director del Centro de Innovación y Emprendimiento del Tecnológico de Monterrey, Campus Santa Fe y, director del Full Time MBA en la EGADE Business School

Datos generales

Duración: 6 semanas

Idioma: español

Programming for everybody (getting started with Python)

About

This course aims to teach everyone the basics of programming computers using Python. We cover the basics of how to construct a program from a series of simple instructions in Python. The course has no pre-requisites and avoids all but the simplest mathematics. Anyone with moderate computer experience should be able to master the materials in this course. This course will cover chapters 1-5 of the textbook Python for Everybody.  Once a student completes this course, they will be ready to take more advanced programming courses. This course covers Python 3.

What will you learn?

  1. Install Python and write your first program.
  2. Describe the basics of the Python programming language.
  3. Use variables to store, retrieve and calculate information.
  4. Utilize core programming tools such as functions and loops.

Skills

Python syntax and semantics, basic programming language, computer programming, Python programming.

Instructor

Charles Russell Severance, Clinical Professor at University of Michigan.

Ofrecido por University of Michigan.

Introducción a la programación en Python I: aprendiendo a programar con Python

Acerca del curso

Decía Steve Jobs que “todo el mundo debería aprender a programar un ordenador porque esto te ayuda a pensar”. Hoy en día, la programación es una herramienta fundamental para el desarrollo de la tecnología.

Este curso te introduce en el mundo de la programación en el lenguaje Python. De una forma práctica, aprenderás gradualmente desde el tratamiento básico de variables hasta la programación de algoritmos para construir tus propios juegos. Además, te familiarizarás con los conceptos fundamentales para el desarrollo de algoritmos y su programación. 

Al finalizar el curso, serás capaz de desarrollar tus propios programas en Python y seguir explorando para construir nuevos y cada vez más complejos programas. Este curso es el primer paso para convertirte en un profesional con habilidades básicas de programación y abrirte la puerta al futuro.

Habilidades

Programación por computadora, programación por Python, list and label, lenguaje de programación. 

Instructores

Jorge Muñoz Gama, profesor asistente del Departamento de Ciencias de la Comunicación de la Pontificia Universidad Católica de Chile.

Mar Pérez-Sanagustín, profesor asistente de Ciencias de la Computación de la Pontificia Universidad Católica de Chile.

Cristian Ruz, doctorat en informatique e ingeniero civil de Computación de la Pontificia Universidad Católica de Chile.

Valeria Herskovic, profesor asociado del Departamento de Ciencias de la Comunicación de la Pontificia Universidad Católica de Chile.

Ofrecido por la Pontificia Universidad Católica de Chile.

Excel skills for business: essentials

Acerca del curso

In this first course of the specialization Excel Skills for Business, you will learn the essentials of Microsoft Excel. Within six weeks, you will be able to expertly navigate the Excel user interface, perform basic calculations with formulas and functions, professionally format spreadsheets, and create visualizations of data through charts and graphs.

Whether you are self-taught and want to fill in the gaps for better efficiency and productivity, or whether you have never used Excel before, this course will set you up with a solid foundation to become a confident user and develop more advanced skills in later courses. 

We have brought together a great teaching team that will be with you every step of the way. A broad range of practice quizzes and challenges will provide great opportunities to build up your skillset. Work through each new challenge with our team and in no time you will surprise yourself with how far you have come. 

Spreadsheet software is one of the most ubiquitous pieces of software used in workplaces across the world. Learning to confidently operate this software means adding a highly valuable asset to your employability portfolio. At a time when digital skills jobs are growing much faster than non-digital jobs, make sure to position yourself ahead of the rest by adding Excel skills to your employment portfolio.

Habilidades

Graphs, spreadsheet, Microsoft Excel, chart.

Instructor

Yvonne Breyer, associate professor, director, learning & teaching| head en Learning Futures en Macquarie University.

Ofrecido por Macquarie University.

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We offer comprehensive programs to support and guide entrepreneurs. They will find advisory services, mentorship, and connections with key players in the entrepreneurial ecosystem, all designed to provide support at every step of their business development journey.


Additionally, we have created an innovative model for creating experiences that promotes participation at the national, regional, and local levels. By engaging our Centers of Excellence in Entrepreneurship, we tailor our approach based on the type and stage of your venture, ensuring holistic and personalized support for the success of your project.

Zona SHERO 2019
1. Zona SHERO

Zona SHERO emerges from INCmty women’s entrepreneurial community and is included in Tecnológico de Monterrey’s nine HeforShe commitments - UN Women.

2. FundHer4Change

Call for women entrepreneurs, 80 registrations: training workshops, Pitch round, and contact with angel investors propelled by ZONA SHERO, IEEGL, together with INIXAR, INCmty and CRDH.

3. Mentor network 

Creation of the network to enhance the path of female entrepreneurs, based on the experience and knowledge of women role models.

4. INCmty Zona SHERO

Agenda 24 conferences, 3 panels, silence disco, 2 meet up, SpeakHer Night and Demo Day FundHer4Change.
 

5. Workshops

“Gafas moradas” on the entrepreneurial ecosystem, for IEEGL directors, educators and businesspersons and 30 women entrepreneurs.

6. Start-up

Weekend Women In 54 hours, experiencing the ups and downs, fun, and pressure that comprise the life of a startup, with female and male mentors.

7. Academia Zona SHERO

Group of educators and researchers generating knowledge on women’s entrepreneurship from the perspective of gender.

Impact Accomplished 2019
24

Activities

2

Foreign Activites

1

Pitch Round

42

Women expositors

7

Investors

65

%

women assistant

35

%

men assistant

2000

(more than 2000)

assistants

Strategic projects 2020
  • FundHer4Change – 2da. Generación

  • Speedy Connections

  • Angel4Her

 

Program for female entrepreneurs to know more about their business, crowdfunding and prepare their pitch in front of investors.

 

Five sessions with the aim of promoting the creation and strengthening of a network of connections and contacts among university students at Tecnológico de Monterrey.

 

Program that promotes the development of future female angel investors for the injection of capital into early-stage startups.

Contact
¿Cuáles son nuestras prioridades?

Empoderamiento: Autonomía para emprender #WOMANPOWER.

Igualdad de género: Acceso, uso y beneficios de los recursos e igualdad de oportunidades en el ecosistema #GENDEREQUALITY.

Comunidades/Sororidad: Cómo se relacionan mujeres con otras mujeres en los negocios #SISTERHOOD.

Sustentabilidad: Eje económico, eje social y eje ecológico #ODS.

Zona SHERO 2019
1. Zona SHERO

Zona SHERO emerges from INCmty women’s entrepreneurial community and is included in Tecnológico de Monterrey’s nine HeforShe commitments - UN Women.

2. FundHer4Change

Call for women entrepreneurs, 80 registrations: training workshops, Pitch round, and contact with angel investors propelled by ZONA SHERO, IEEGL, together with INIXAR, INCmty and CRDH.

3. Mentor network 

Creation of the network to enhance the path of female entrepreneurs, based on the experience and knowledge of women role models.

4. INCmty Zona SHERO

Agenda 24 conferences, 3 panels, silence disco, 2 meet up, SpeakHer Night and Demo Day FundHer4Change.
 

5. Workshops

“Gafas moradas” on the entrepreneurial ecosystem, for IEEGL directors, educators and businesspersons and 30 women entrepreneurs.

6. Start-up

Weekend Women In 54 hours, experiencing the ups and downs, fun, and pressure that comprise the life of a startup, with female and male mentors.

7. Academia Zona SHERO

Group of educators and researchers generating knowledge on women’s entrepreneurship from the perspective of gender.

Impacto logrado en 2019
24

Activities

2

Foreign Activites

1

Pitch Round

42

Women expositors

7

Investors

65

%

women assistant

35

%

men assistant

2000

(more than 2000)

assistants

Proyectos estratégicos 2020
  • FundHer4Change – 2da. Generación

  • Speedy Connections

  • Angel4Her

 

Program for female entrepreneurs to know more about their business, crowdfunding and prepare their pitch in front of investors.

 

Five sessions with the aim of promoting the creation and strengthening of a network of connections and contacts among university students at Tecnológico de Monterrey.

 

Program that promotes the development of future female angel investors for the injection of capital into early-stage startups.

Contacto
About the Group

The future we face requires making a conscious effort to create. The new design narratives involve forecasting manufacturing processes and technologies that move consumption habits toward sustainable living. This research group comprises experts redefining the advanced processes of interactions, education, and materiality.

Beyond the aesthetics, functionality, and implementation of products, the design also integrates the intangible, the complex, and the systemic, which allows us to question its action and integral effectiveness. Configuring environments, objects, images, or services today requires pedagogies, methods, and prototyping that reflect the value of advanced design processes.

 

Research lines

• Sustainability and social innovation strategies
• Digital interaction and educational technologies
• Handicrafts and Cultural Heritage
• Biodesign and regenerative processes
• Participatory futures and anticipation

Leader

David Sánchez Ruano - david.sanchezr@tec.mx


Members

Alejandro Acuña
Ángel Daniel Muñoz
Horacio Iván Rodríguez
Inés Álvarez Icaza
Juan Carlos Márquez
Juan Carlos Rojas
Laura Beatriz Picca
Leticia Gaytán Hernández
Luis Miguel Gutiérrez
Martha Elena Núñez
Roberto Íñiguez
Ruth Maribel León
Xóchitl del Carmen Arias

Most relevant publications

 Gamification and remind app: An applied experience in a professional competencies development workshop. International Journal of Engineering Pedagogy.
Santos-Guevara, B., & López, A. 85083873954

 Multisensory stress reduction: a neuro-architecture study of paediatric waiting rooms. Building Research & Information.
Higuera-Trujillo, J.L; Llinares Millan, C, Montanana i Avino, A; Rojas, J-C. DOI: 10.1080/09613218.2019.1612228

 Recognizing decision-making using eye movement: a case study with children. Frontiers in Psychology.
JC Rojas, J Marín-Morales, JM Ausín Azofra, M Contero. DOI: 10.3389/fpsyg.2020.570470

 Nature-Centered Design. Exploring the path to design as Nature. The design journal.
Sanchez Ruano, David. DOI: 10.1080/14606925.2019.1595016

 Mexi-futurism: The transitorial path between tradition and innovation. Strategic Design Research Journal. Issue 12.
D. Sachez. R. Leon, R. Iñiguez. Index.php/sdrj/issue/view/773

 

Sobre el Grupo

El futuro que enfrentamos requiere de un esfuerzo consciente para la creación. Las nuevas narrativas del diseño involucran una previsión de los procesos de fabricación y tecnologías que buscan cambiar los hábitos de consumo hacia una vida sostenible. Este grupo de investigación conforma expertos que redefinen los procesos avanzados de interacción, educación y materialidad.

Más allá de la estética, funcionalidad e implementación de productos, el diseño integra también filosofías de lo intangible, lo complejo y lo sistémico lo cual permite cuestionar su acción y efectividad integral. Configurar ambientes, objetos, imágenes o servicios hoy requieren de pedagogías, métodos y prototipado que reflejen el valor de los procesos avanzados del diseño.


Líneas de investigación

• Estrategias de sostenibilidad e innovacion social
• Interaccion digital y tecnologias educativas
• Artesanias y Patrimonio Cultural
• Biodiseño y procesos regenerativos
• Futuros participativos y anticipación

Líder

David Sánchez Ruano - david.sanchezr@tec.mx


Miembros

Alejandro Acuña
Ángel Daniel Muñoz
Horacio Iván Rodríguez
Inés Álvarez Icaza
Juan Carlos Márquez
Juan Carlos Rojas
Laura Beatriz Picca
Leticia Gaytán Hernández
Luis Miguel Gutiérrez
Martha Elena Núñez
Roberto Íñiguez
Ruth Maribel León
Xóchitl del Carmen Arias

 

Publicaciones más relevantes

Gamification and remind app: An applied experience in a professional competencies development workshop. International Journal of Engineering Pedagogy.
Santos-Guevara, B., & López, A. 85083873954

Multisensory stress reduction: a neuro-architecture study of paediatric waiting rooms. Building Research & Information.
Higuera-Trujillo, J.L; Llinares Millan, C, Montanana i Avino, A; Rojas, J-C. DOI: 10.1080/09613218.2019.1612228

Recognizing decision-making using eye movement: a case study with children. Frontiers in Psychology.
JC Rojas, J Marín-Morales, JM Ausín Azofra, M Contero. DOI: 10.3389/fpsyg.2020.570470

Nature-Centered Design. Exploring the path to design as Nature. The design journal.
Sanchez Ruano, David. DOI: 10.1080/14606925.2019.1595016

Mexi-futurism: The transitorial path between tradition and innovation. Strategic Design Research Journal. Issue 12.
D. Sachez. R. Leon, R. Iñiguez. Index.php/sdrj/issue/view/773

 

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Last updated: 08/06/202o