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Giving

Intervene the future

Tec de Monterrey’s comprehensive campaign.

This is an invaluable opportunity to significantly change the 2030 horizon. Through concrete actions, we can generate great change. Here’s how.

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Education and Social Mobility

We’re convinced that through education, we can change Mexico. That’s why work to attract the most inspiring professors, with expertise and lived experience, so that they can accelerate our students’ transformative potential. 

Help extend the reach of our educational scholarships and grants: 

Líderes del Mañanakeyboard_arrow_right
Extraordinary academic talentkeyboard_arrow_right

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Research, innovation & entrepreneurship

Through research, innovation, integrated education, and human development, we work towards a fairer society. 

Learn about our projects of impact: 

Institute for Obesity Researchkeyboard_arrow_right
oriGenkeyboard_arrow_right
Institute for the Future of Educationkeyboard_arrow_right
Conscious Enterprise Centerkeyboard_arrow_right
Institute of Business Familieskeyboard_arrow_right

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Facilities and community

We create spaces and conditions that enrich learning, research, and innovation, to enhance our community’s and our society’s growth and well-being. 

Join our community: 

Innovation Hubkeyboard_arrow_right
Campus Buldingskeyboard_arrow_right
Expeditionkeyboard_arrow_right

Colegiaturas de Profesional del Tecnológico de Monterrey

Tuition Feesmay17th24

Information for tuition fees per Campus can be found below:

Aguascalientes Campus

Summer
(plans prior to 2019) 

  1 Unit Regular load
48 Units
Cash Plan
Traditional $2,593.00 $124,464.00
International $3,111.00 $149,328.00
Physical Surgeon $2,852.00 $136,896.00

Summer Tec21

  1 Credit Regular Cash
18 Credits
Cash Plan
Traditional $7,017.00 $126,306.00
Physical Surgeon $7,718.00 $138,924.00

 

NOTES:
Valid for students who attend the 2024 Summer.
Fees in Mexican pesos.
The cash payment may vary according to the number of registered units.
All the fees presented in this document are valid for the Aguascalientes Campus.

Chiapas Campus

Summer
(plans prior to 2019) 

  1 Unit Regular load
48 Units
Cash Plan
Traditional $2,272.00 $109,056.00
International $2,840.00 $136,320.00
Physical Surgeon $2,499.00 $119,952.00

Summer Tec21

  1 Credit Regular Cash
18 Credits
Cash Plan
Traditional $6,117.00 $110,106.00
Physical Surgeon $6,728.00 $121,104.00

 

NOTES:
Valid for students who attend the 2024 Summer.
Fees in Mexican pesos.
The cash payment may vary according to the number of registered units.
All the fees presented in this document are valid for the Chiapas Campus.

Chihuahua Campus

Summer
(plans prior to 2019) 

  1 Unit Regular load
48 Units
Cash Plan
Traditional $2,684.00 $128,832.00
International $3,372.00 $161,856.00
Physical Surgeon $2,952.00 $141,696.00

Summer Tec21

  1 Credit Regular Cash
18 Credits
Cash Plan
Tradicional $7,189.00 $129,402.00
Médico Cirujano $7,899.00 $142,182.00

 

NOTES:
Valid for students who attend the 2024 Summer.
Fees in Mexican pesos.
The cash payment may vary according to the number of registered units.
All the fees presented in this document are valid for the Chihuahua Campus.

Ciudad de México Campus

Summer
(plans prior to 2019) 

  1 Unit Regular load
48 Units
Cash Plan
Traditional $3,103.00 $148,944.00
International $3,898.00 $187,104.00
Physical Surgeon $3,414.00 $163,872.00

Summer Tec21

  1 Credit Regular Cash
18 Credits
Cash Plan
Traditional $8,663.00 $155,394.00
Physical Surgeon $9,497.00 $170,946.00

 

NOTES:
Valid for students who attend the 2024 Summer.
Fees in Mexican pesos.
The cash payment may vary according to the number of registered units.
All the fees presented in this document are valid for the Ciudad de México Campus.

Ciudad Juárez Campus

Summer
(plans prior to 2019) 

  1 Unit Regular load
48 Units
Cash Plan
Traditional $2,408.00 $115,584.00
International $3,010.00 $144,480.00
Physical Surgeon $2,648.00 $127,104.00

Summer Tec21

  1 Credit Regular Cash
18 Credits
Cash Plan
Traditional $6,484.00 $116,712.00
Physical Surgeon $7,132.00 $128,376.00

 

NOTES:
Valid for students who attend the 2024 Summer.
Fees in Mexican pesos.
The cash payment may vary according to the number of registered units.
All the fees presented in this document are valid for the Ciudad Juárez Campus.

Ciudad Obregón Campus

Summer
(plans prior to 2019) 

  1 Unit Regular load
48 Units
Cash Plan
Traditional $2,408.00 $115,584.00
International $3,010.00 $144,480.00
Physical Surgeon $2,648.00 $127,104.00

Summer Tec21

  1 Credit Regular Cash
18 Credits
Cash Plan
Traditional $6,484.00 $116,712.00
Physical Surgeon $7,132.00 $128,376.00

 

NOTES:
Valid for students who attend the 2024 Summer.
Fees in Mexican pesos.
The cash payment may vary according to the number of registered units.
All the fees presented in this document are valid for the Ciudad Obregón Campus.

Cuernavaca Campus

Summer
(plans prior to 2019) 

  1 Unit Regular load
48 Units
Cash Plan
Traditional $2,610.00 $125,280.00
International $3,132.00 $150,336.00
Physical Surgeon $2,871.00 $137,808.00

Summer Tec21

  1 Credit Regular Cash
18 Credits
Cash Plan
Traditional $7,019.00 $126,342.00
Physical Surgeon $7,720.00 $138,960.00

 

NOTES:
Valid for students who attend the 2024 Summer.
Fees in Mexican pesos.
The cash payment may vary according to the number of registered units.
All the fees presented in this document are valid for the Cuernavaca Campus.

Estado de México Campus

Summer
(plans prior to 2019) 

  1 Unit Regular load
48 Units
Cash Plan
Traditional $3,840.00 $184,320.00
International $3,840.00 $184,320.00
Physical Surgeon $3,367.00 $161,616.00

Summer Tec21

  1 Credit Regular Cash
18 Credits
Cash Plan
Traditional $8,404.00 $151,272.00
Physical Surgeon $9,244.00 $166,392.00

 

NOTES:
Valid for students who attend the 2024 Summer.
Fees in Mexican pesos.
The cash payment may vary according to the number of registered units.
All the fees presented in this document are valid for the Estado de México Campus.

Guadalajara Campus

Summer
(plans prior to 2019) 

  1 Unit Regular load
48 Units
Cash Plan
Traditional $3,061.00 $146,928.00
International $3,850.00 $184,800.00
Physical Surgeon $3,370.00 $161,760.00

Summer Tec21

  1 Credit Regular Cash
18 Credits
Cash Plan
Traditional $8,404.00 $151,272.00
Physical Surgeon $9,239.00 $166,302.00

 

NOTES:
Valid for students who attend the 2024 Summer.
Fees in Mexican pesos.
The cash payment may vary according to the number of registered units.
All the fees presented in this document are valid for the Guadalajara Campus.

Hidalgo Campus

Summer
(plans prior to 2019) 

  1 Unit Regular load
48 Units
Cash Plan
Traditional $2,649.00 $127,152.00
International $3,178.00 $152,544.00
Physician Surgeon $2,913.00 $139,824.00

Summer Tec21

  1 Credit Regular Cash
18 Credits
Cash Plan
Traditional $7,139.00 $128,502.00
Physician Surgeon $7,852.00 $141,336.00

 

NOTES:
Valid for students who attend the 2024 Summer.
Fees in Mexican pesos.
The cash payment may vary according to the number of registered units.
All the fees presented in this document are valid for the Hidalgo Campus.

Irapuato Campus

Summer
(plans prior to 2019) 

  1 Unit Regular load
48 Units
Cash Plan
Traditional $2,283.00 $109,584.00
International $2,853.00 $136,944.00
Physician Surgeon $2,511.00 $120,528.00

Summer Tec21

  1 Credit Regular Cash
18 Credits
Cash Plan
Traditional $6,088.00 $109,584.00
Physician Surgeon $6,696.00 $120,528.00

 

NOTES:
Valid for students who attend the 2024 Summer.
Fees in Mexican pesos.
The cash payment may vary according to the number of registered units.
All the fees presented in this document are valid for the Irapuato Campus.

Laguna Campus

Summer
(plans prior to 2019) 

  1 Unit Regular load
48 Units
Cash Plan
Traditional $2,664.00 $127,872.00
International $3,330.00 $159,840.00
Physician Surgeon $2,930.00 $140,640.00

Summer Tec21

  1 Credit Regular Cash
18 Credits
Cash Plan
Traditional $7,139.00 $128,502.00
Physician Surgeon $7,852.00 $141,336.00

 

NOTES:
Valid for students who attend the 2024 Summer.
Fees in Mexican pesos.
The cash payment may vary according to the number of registered units.
All the fees presented in this document are valid for the Laguna Campus.

León Campus

Summer
(plans prior to 2019) 

  1 Unit Regular load
48 Units
Cash Plan
Traditional $2,655.00 $127,440.00
International $3,186.00 $152,928.00
Physician Surgeon $2,920.00 $140,160.00

Summer Tec21

  1 Credit Regular Cash
18 Credits
Cash Plan
Traditional $7,189.00 $129,402.00
Physician Surgeon $7,907.00 $142,326.00

 

NOTES:
Valid for students who attend the 2024 Summer.
Fees in Mexican pesos.
The cash payment may vary according to the number of registered units.
All the fees presented in this document are valid for the León Campus.

Monterrey Campus

Summer
(plans prior to 2019) 

  1 Unit Regular load
48 Units
Cash Plan
Traditional $3,195.00 $153,360.00
International $3,442.00 $165,216.00
Physician Surgeon $3,509.00 $168,432.00

Summer Tec21

  1 Credit Regular Cash
18 Credits
Cash Plan
Traditional $8,874.00 $159,732.00
Physician Surgeon $9,766.00 $175,788.00

 

NOTES:
Valid for students who attend the 2024 Summer.
Fees in Mexican pesos.
The cash payment may vary according to the number of registered units.
All the fees presented in this document are valid for the Monterrey Campus.

Morelia Campus

Summer
(plans prior to 2019) 

  1 Unit Regular load
48 Units
Cash Plan
Traditional $2,436.00 $116,928.00
International $2,923.00 $140,304.00
Physician Surgeon $2,679.00 $128,592.00

Summer Tec21

  1 Credit Regular Cash
18 Credits
Cash Plan
Traditional $6,620.00 $119,160.00
Physician Surgeon $7,282.00 $131,076.00

 

NOTES:
Valid for students who attend the 2024 Summer.
Fees in Mexican pesos.
The cash payment may vary according to the number of registered units.
All the fees presented in this document are valid for the Morelia Campus.

Puebla Campus

Summer
(plans prior to 2019) 

  1 Unit Regular load
48 Units
Cash Plan
Traditional $2,852.00 $136,896.00
International $3,585.00 $172,080.00
Physician Surgeon $3,137.00 $150,576.00

Summer Tec21

  1 Credit Regular Cash
18 Credits
Cash Plan
Traditional $7,784.00 $140,112.00
Physician Surgeon $8,562.00 $154,116.00

 

NOTES:
Valid for students who attend the 2024 Summer.
Fees in Mexican pesos.
The cash payment may vary according to the number of registered units.
All the fees presented in this document are valid for the Puebla Campus.

Querétaro Campus

Summer
(plans prior to 2019) 

  1 Unit Regular load
48 Units
Cash Plan
Traditional $3,061.00 $146,928.00
International $3,850.00 $184,800.00
Physician Surgeon $3,367.00 $161,616.00

Summer Tec21

  1 Credit Regular Cash
18 Credits
Cash Plan
Traditional $8,404.00 $151,272.00
Physician Surgeon $8,358.00 $150,444.00

 

NOTES:
Valid for students who attend the 2024 Summer.
Fees in Mexican pesos.
The cash payment may vary according to the number of registered units.
All the fees presented in this document are valid for the Querétaro Campus.

Saltillo Campus

Summer
(plans prior to 2019) 

  1 Unit Regular load
48 Units
Cash Plan
Traditional $2,605.00 $125,040.00
International $3,256.00 $156,288.00
Physician Surgeon $2,865.00 $137,520.00

Summer Tec21

  1 Credit Regular Cash
18 Credits
Cash Plan
Traditional $7,017.00 $126,306.00
Physician Surgeon $7,718.00 $138,924.00

 

NOTES:
Valid for students who attend the 2024 Summer.
Fees in Mexican pesos.
The cash payment may vary according to the number of registered units.
All the fees presented in this document are valid for the Saltillo Campus.

San Luis Potosí Campus

Summer
(plans prior to 2019) 

  1 Credit Regular load
18 Credits
Cash Plan
Traditional $2,667.00 $128,016.00
International $3,336.00 $160,128.00
Physician Surgeon $2,933.00 $140,784.00

Summer Tec21

  1 Credit Regular Cash
18 Credits
Cash Plan
Traditional $7,189.00 $129,402.00
Physician Surgeon $7,907.00 $142,326.00

 

NOTES:
Valid for students who attend the 2024 Summer.
Fees in Mexican pesos.
The cash payment may vary according to the number of registered units.
All the fees presented in this document are valid for the San Luis Potosí Campus.

Santa Fe Campus

Summer
(plans prior to 2019) 

  1 unit Regular load
48 units
Cash Plan
Traditional $3,483.00 $167,184.00
International $4,355.00 $209,040.00
Physician Surgeon $3,831.00 $183,888.00

Summer Tec21

  1 Credit Regular Cash
18 Credits
Cash Plan
Traditional $9,546.00 $171,828.00
Physician Surgeon $10,500.00 $189,000.00

 

NOTES:
Valid for students who attend the 2024 Summer.
Fees in Mexican pesos.
The cash payment may vary according to the number of registered units.
All the fees presented in this document are valid for the Santa Fe Campus.

Sinaloa Campus

Summer
(plans prior to 2019) 

  1 unit Regular load
48 units
Cash Plan
Traditional $2,600.00 $124,800.00
International $3,120.00 $149,760.00
Physician Surgeon $2,860.00 $137,280.00

Summer Tec21

  1 Credit Regular Cash
18 Credits
Cash Plan
Traditional $7,019.00 $126,342.00
Physician Surgeon $7,720.00 $138,960.00

 

NOTES:
Valid for students who attend the 2024 Summer.
Fees in Mexican pesos.
The cash payment may vary according to the number of registered units.
All the fees presented in this document are valid for the Sinaloa Campus.

Sonora Norte Campus

Summer
(plans prior to 2019) 

  1 unit Regular load
48 units
Cash Plan
Traditional $2,643.00 $126,864.00
International $3,304.00 $158,592.00
Physician Surgeon $2,907.00 $139,536.00

Summer Tec21

  1 Credit Regular Cash
18 Credits
Cash Plan
Traditional $7,189.00 $129,402.00
Physician Surgeon $7,907.00 $142,326.00

 

NOTES:
Valid for students who attend the 2024 Summer.
Fees in Mexican pesos.
The cash payment may vary according to the number of registered units.
All the fees presented in this document are valid for the Sonora Norte Campus.

Tampico Campus

Summer
(plans prior to 2019) 

  1 unit Regular load
48 units
Cash Plan
Traditional $2,582.00 $123,936.00
International $3,228.00 $154,944.00
Physician Surgeon $2,840.00 $136,320.00

Summer Tec21

  1 Credit Regular Cash
18 Credits
Cash Plan
Traditional $7,017.00 $126,306.00
Physician Surgeon $7,718.00 $138,924.00

 

NOTES:
Valid for students who attend the 2024 Summer.
Fees in Mexican pesos.
The cash payment may vary according to the number of registered units.
All the fees presented in this document are valid for the Tampico Campus.

Toluca Campus

Summer
(plans prior to 2019) 

  1 unit Regular load
48 units
Cash Plan
Traditional $2,643.00 $126,864.00
International $3,323.00 $159,504.00
Physician Surgeon $2,907.00 $139,536.00

Summer Tec21

  1 Credit Regular Cash
18 Credits
Cash Plan
Traditional $7,189.00 $129,402.00
Physician Surgeon $7,907.00 $142,326.00

 

NOTES:
Valid for students who attend the 2024 Summer.
Fees in Mexican pesos.
The cash payment may vary according to the number of registered units.
All the fees presented in this document are valid for the Toluca Campus.

Zacatecas Campus

Summer
(plans prior to 2019) 

  1 unit Regular load
48 units
Cash Plan
Traditional $2,283.00 $109,584.00
International $2,853.00 $136,944.00
Physician Surgeon $2,511.00 $120,528.00

Summer Tec21

  1 Credit Regular Cash
18 Credits
Cash Plan
Traditional $6,088.00 $109,584.00
Physician Surgeon $6,696.00 $120,528.00

 

NOTES:
Valid for students who attend the 2024 Summer.
Fees in Mexican pesos.
The cash payment may vary according to the number of registered units.
All the fees presented in this document are valid for the Zacatecas Campus.

Colegiaturas de Profesional del Tecnológico de Monterrey

Tuition Fees

Club EXATEC Running Monterrey

running mty

Mesa directiva

Jorge Alejandro Robles Figueroa - Presidente
Heidy Loreley Guzmán Vázquez - Vicepresidenta
Luis Eduardo Guerrero López - Secretario
Gisela Ruiz Martínez - Tesorera
José Rafael Uribe Galindo - Coordinador de Filantropía
Ana Kristel Tovar Herrera - Coordinadora de Comunicación y Relaciones Públicas

Descripción

 

 

Club EXATEC Empresarial Monterrey

empresarial mty

Mesa directiva

Arturo Alán Ruiz Padilla - Presidente
Jaime Enrique Romero Maya - Vicepresidente
Roberto Manuel Deandar Garza - Secretario
Everardo Alpuche Mellado - Tesorero
Jose Emilio Sarmiento Salazar - Coordinador de Filantropía
Amparo Valle Tamez - Coordinadora de Relaciones Públicas

Descripción

Fundado en abril 2024

 

 

 

Jill Kickul - Faculty

Jill Kickul

Jill Kickul

Distinguished Professor in Social Entrepreneurship

Business School and EGADE Business School


Expertise

Social entrepreneurship 
Entrepreneurship education
Social innovation

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Overview

Dr. Jill Kickul served as a professor at the Lloyd Greif Center for Entrepreneurial Studies and Narayan Research Director of the Brittingham Social Enterprise Lab, both at the Marshall School of Business of the University of Southern California in the United States. She was also the academic director of the Master of Science in Social Entrepreneurship at the same institution. Furthermore, she is the founding director of the Annual Social Entrepreneurship Conference, the largest academic conference in the field. 

Jill Kickul was previously director of the Social Entrepreneurship program at NYU’s Stern School of Business and academic advisor for the MBA’s Social Innovation and Impact Specialization. She also held several distinguished positions, such as president of the United States Association for Small Business and Entrepreneurship (USASBE) in 2020, and was part of the Research Committee Chair (2018-2020) and the Teaching Committee Chair (2009-2012) for the Academy of Management, both in the Entrepreneurship Division. 

Her career has been marked by a focus on entrepreneurial studies and social enterprise, where she combines her expertise in research with practical applications in these fields. Her work primarily revolves around understanding and fostering entrepreneurship, particularly emphasizing social entrepreneurship and its impact on society. 

Jill Kickul joined Tecnológico de Monterrey as Distinguished Professor in Social Entrepreneurship.

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Education and Training

  • Ph.D., Industrial/Organizational Psychology, Northern Illinois University.
  • M.A., Industrial/Organizational Psychology, Northern Illinois University.
  • MBA, DePaul University.

Jill Kickul - Faculty

Jill Kickul

Jill Kickul

Profesora Distinguida en Emprendimiento Social 

Escuela de Negocios y EGADE Business School


Expertise

Emprendimiento social
Educación en Emprendimiento 
Innovación social 

radio_button_unchecked radio_button_checked

Overview

Dr. Jill Kickul served as a professor at the Lloyd Greif Center for Entrepreneurial Studies and Narayan Research Director of the Brittingham Social Enterprise Lab, both at the Marshall School of Business of the University of Southern California in the United States. She was also the academic director of the Master of Science in Social Entrepreneurship at the same institution. Furthermore, she is the founding director of the Annual Social Entrepreneurship Conference, the largest academic conference in the field. 

Jill Kickul was previously director of the Social Entrepreneurship program at NYU’s Stern School of Business and academic advisor for the MBA’s Social Innovation and Impact Specialization. She also held several distinguished positions, such as president of the United States Association for Small Business and Entrepreneurship (USASBE) in 2020, and was part of the Research Committee Chair (2018-2020) and the Teaching Committee Chair (2009-2012) for the Academy of Management, both in the Entrepreneurship Division. 

Her career has been marked by a focus on entrepreneurial studies and social enterprise, where she combines her expertise in research with practical applications in these fields. Her work primarily revolves around understanding and fostering entrepreneurship, particularly emphasizing social entrepreneurship and its impact on society. 

Jill Kickul joined Tecnológico de Monterrey as Distinguished Professor in Social Entrepreneurship.

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Education and Training

  • Ph.D., Industrial/Organizational Psychology, Northern Illinois University.
  • M.A., Industrial/Organizational Psychology, Northern Illinois University.
  • MBA, DePaul University.

Asociación EXATEC Relaciones Internacionales

lri

Mesa directiva

Diana García Treviño - Presidenta
Ramsés Alain Sánchez Herrera - Vicepresidente
Rodrigo Arturo Hernández Mijares - Tesorero
Nydia Valenzuela Salazar - Secretaría
José Luis Jiménez Zavala - Coordinadora de Filantropía
Elisa Guadalupe Gaxiola Baqueiro - Coordinadora de Comunicación y Relaciones Públicas

EXATEC EGADE Business School Perú

Mesa directiva

Lorena Cépeda Aliaga - Presidenta
Francisco Javier Coros De la Piedra - Vicepresidente
Percy Germán Coll Santillán - Tesorero
Luis Ibazeta Cárdenas Rodrigo - Secretario
Federico Montoya Villanueva - Relaciones Públicas y Comunicación
July Elizabeth Chávez Arévalo - Filantropía
Carlos Javier Vértiz Alocén - Consejero
Viktor Dave Pérez Vargas - Consejero

Descripción

Asociación creada en el 2022 y cambio de junta directiva el 04 septiembre de 2024 hasta el periodo 2026 con el objetivo de promover el desarrollo personal, profesional, social, filantrópico y comunitario representando el TEC y EGADE Business School frente a la comunidad de egresados presentes en el país y su vinculación con el exterior.

Imagen principal

Eugenio Garza Sada

Don Eugenio
Don Eugenio
BIOGRAPHICAL SKETCH

To talk of Don Eugenio Garza Sada, is to describe a tireless worker, a man of few words and with a precise manner of speaking. Don Eugenio was renowned not only as a successful businessman, but also as an active promoter of the development of his community, constantly acting congruently, with enormous simplicity and a deep sense of humanity, focused on the improvement of all those who surrounded him, without distinction.

  • FAMILY LIFE

  • CAREER

  • RELATIONSHIP WITH EDUCATION

  • TRASCENDENCE

Don Eugenio Garza Sada was born on January 11, 1892. His childhood coincided with the first stage of Mexico’s industrialization, during the period in which Porfirio Díaz was in office, known as the Porfiriato (1876 - 1910), and when foreign investors introduced the latest technologies of that time.

As a child, through his father’s example, he received lessons that would later become fundamental to his professional career. He learned to live side by side with risk and problems. He assimilated his father’s patriotism, community service, rectitude, modesty, high standards and severity, forging definitively the personality that would touch so many people and attain so many achievements.

He studied primary school in the Colegio de San Juan, in Saltillo, Coahuila, and then came to Monterrey to study in the Colegio Hidalgo, run by the Marist Brothers, followed by high school in a military institution, Western Academy, in the United States. He stayed in the US to study at the Massachusetts Institute of Technology, where he earned a B.S. in Civil Engineering, in 1916.

While in the United States, he became aware that education is the most effective means of achieving the industrialization and development of a country, and of the connection existing between research and science, between science and technology, and between these three components and development, wellbeing and freedom. This formed the basis for building his life project.

In 1917, he began working at the Cuauhtémoc Brewery. Upon his death, almost 56 years later, in 1973, he was President of Grupo Valores Industriales, S. A., (VISA), which brought together several companies and was created around Cuauhtémoc Brewery.

He always had a clear idea of what work is. Behind each machine, each desk, each service window, he saw the human being working there. As a result, he always treated his collaborators and employees with kindness and closeness, and maintained the austere, simple lifestyle that marked his youth.

It was once said about him: "For Don Eugenio, every task is important enough to be granted all his drive and capacity to achieve a perfect result. He lived every matter intensely and encapsulated all his experience and talent in each and every activity."

Don Eugenio Garza Sada was a devote advocate of education. He firmly believed that human development would drive Mexico to become a better country. Therefore, through Sociedad Cuauhtémoc y Famosa, he channeled highly significant resources to offer courses and, above all, grant scholarships for the children of those who worked in the affiliated companies.

After 26 years at the Cuauhtémoc Brewery, Don Eugenio considered that the preparation of Mexican technicians was long overdue, driving him to undertake his most important work: Tecnológico de Monterrey, sponsored by Enseñanza e Investigación Superior, A.C.

To this end, he met with a group of Monterrey businessmen and crystallized the idea of creating an institution that would prepare men and women comprehensively–and not just as well-qualified professionals. This institution, conceived in Don Eugenio’s mind, it is said, since 1917, began modestly in a house in Monterrey’s downtown area in 1943, with 350 students and a handful of professors.

Don Eugenio devoted a large part of his time to this institution, as Chairman of the Tecnológico Board of Directors from 1943 until his death.

Don Eugenio is an enduring example. His concern for human development through education and work, as well as for enhancing the standard of living and cultural level of his compatriots, is still alive in the numerous works he undertook, whose benefits multiply to this day since Don Eugenio knew how to transmit to so many people the values that guided his life.

IDEOLOGY OF DON EUGENIO GARZA SADA

To talk of Don Eugenio Garza Sada, is to describe a tireless worker, a man of few words and with a precise manner of speaking. Don Eugenio was renowned not only as a successful businessman, but also as an active promoter of the development of his community, constantly acting congruently, with enormous simplicity and a deep sense of humanity, focused on the improvement of all those who surrounded him, without distinction.

Don Eugenio defined the Cuauhtémoc Ideology -also known as the "Don Eugenio Garza Sada Ideology"- long before companies talked about codes of ethics or mission statements. This document contains 17 personal principles and concepts, and was distributed among his colleagues, with the request to keep it in a visible place in their offices; he was the first to set an example. The Ideology remains to date as a life example for the new generations.


I. Recognize the merit of others.


For the role they may have played in the success of the company, mentioning it spontaneously, promptly and publicly. To take credit for that, to attribute to oneself the merit that belongs to those who work through their own self-motivation, would be an ignoble act, it would cut off a source of affection and would not allow the executive to behave appropriately.


II. Control one´s temper.


One should have the ability to resolve any problem or situation peacefully and reasonably, regardless of how irritating the provocations may be that must be tolerated. Those who are not capable of controlling their own impulses and expressions, cannot act as leaders of a corporation. The true executive abdicates the right to anger.


III. Never mock others.


Do not make fun of anyone or anything. Avoid hurtful jokes or those with double meanings. Keep in mind the damage that sarcasm causes; it never heals.


IV. Be polite.


Don’t be overly formal, but do make sure that others find being in your company enjoyable.


V. Be tolerant.


Of the diversities that may be found in race, color, manners, education or in the idiosyncrasies of others.


VI. Be punctual.


Those who cannot keep their appointments will soon become an encumbrance.


VII. If you are vain, you must hide it.


As if it were the most intimate secret. An executive cannot show arrogance or self-complacency. Often the failures of famous men confirm the adage, “pride comes before a fall”. If you begin to say that other employees are incompetent, or that clients are miserly and foolish, you are looking for trouble.


VIII. Do not alter the truth.


You must think before speaking and keep your promises. Half-truths may hide mistakes, but only for a short time. Lies are like a boomerang.


IX. Let others speak.


Especially collaborators, until they reach the true crux of the problem, even if you have to listen to them patiently for an hour. You would make a poor director, if you dominate the conversation instead of limiting yourself to guiding it.


X. Express yourself concisely.


With clarity and completeness, especially when giving instructions. It is always helpful to have a dictionary close by.


XI. Refine your vocabulary.


Eliminate interjections. Vulgarity and familiarity weaken expressions and create misunderstandings. Great parliamentarians never used a single vulgar expression to destroy their enemies verbally.


XII. Be sure to enjoy your job.


Having hobbies and interests in other things is positive, but if going to work on Saturdays or working overtime becomes a sacrifice, you need a vacation and a job somewhere else.


XIII. Recognize the enormous value of the manual worker.


Whose productivity makes the management position possible and affirms the future of both.


XIV. Think on the benefit of the business over your own.


This is a good tactic. Fidelity to the firm promotes self-benefit.


XV. Analyse over and above the inspiration or intuition.


This should be the prerequisite of action.


XVI. Dedication to work.


This benefits the individual, the firm and society as a whole, being similar to the priesthood.


XVII. Be modest.


It must be understood that they have nothing to do with a person’s worth - the size of a car or home, or the number of friends or clubs that one belongs to, luxuries, or the sign on the office door - and if these things mean more than a job well and quietly done, and the knowledge and spiritual refinement to acquire them, then a change of attitude or job is called for.