Consumer knowledge innovation, visibility and differentiation
Career field
With these skills, you will be ready to explore and propose solutions to organizations’ marketing problems. On graduating from B.A. in Marketing, you will be able to work in diverse areas, such as:
- Consumer goods producers
- World-class integrated business consulting firms
- Specialized market research agencies
- Advertising, communication and public relations agencies
- Marketing firms for the intelligent industry
- Service and manufacturing companies
Is this right for you?
With these skills, you will be ready to explore and propose solutions to organizations’ marketing problems. On graduating from B.A. in Marketing, you will be able to work in diverse areas, such as:
The objective of the B.A. in Marketing program is to prepare professionals capable of identifying and analyzing the needs of consumers to develop national and international commercial strategies, in an ethical, honest way and respectful of the rights of other companies, in addition to committing to the sustainable development of products and services within your community. As a graduate of this program, you will work in private and public environments both nationally and internationally in areas such as market intelligence and information systems, advertising, product development, strategic sales, strategic planning, among others.
Competencies
- Generate market intelligence using advanced investigation techniques to enable organizational decision making.
- Design innovative marketing strategies that are cost-effective for organizations and sustainable for society.
- Develop multi-platform marketing plans that will build brand value for organizations and consumers.
- Design performance control strategies for marketing plans, guaranteeing their effectiveness through sustainable metrics in line with the organization’s vision.
- Develop internal marketing plans that foster the creation of a consumer-centric vision.
Entry profile
Tecnológico de Monterrey is looking for a new generation of students that have finished their high school studies and are talented, enthusiastic individuals, who are committed to the development of their environment and the wellbeing of society; people who have the potential to study an undergraduate program and become leaders with an entrepreneurial spirit, humanistic sense and competitive on an international stage.
Entry requirements: High school or equivalent.
The three stages of the model
Choose your path
Exploration
- You will open your competency file and add to it throughout your degree program.
- You will learn the foundations of the area of Business.
- You will participate in fundamental and exploration challenges from the area of Business, interacting with peers from different degree programs.
- You will study general education courses, selecting them from a collection.
- You will participate in a challenge that integrates all the competencies to be developed in this phase.
Focus
- You will acquire the core competencies of your degree, in other words, those that distinguish it.
- You will participate in more focused challenges to reinforce what you have learned and broaden your basic knowledge.
- You will have the elements to decide whether to deepen your knowledge or diversify and, subsequently, build your specialization plan.
- The Tec Weeks, challenges and overall university experiences will enrich your file.
Specialization
- You have decided between diversifying or focusing deeply in your major, which you will achieve by choosing a concentration or a stay, to name a few of your options. The TEC Semester is a flexible time to start.
- You will develop the competencies related to your specialization, increasingly connected to your passions, interests and plans.
- By passing a concentration, you will develop your competencies, and, on graduating, will be a candidate for obtaining a Diploma in that concentration, after meeting the established requirements.
How can you specialize?
Concentrations
Specialize in one of the different concentrations available at the campus of your choice, according to the profile you would like to develop.
Internships
Internships allow you to participate in the development of specific projects with companies, organizations, or research groups, in a context of total immersion related to a specialty field. They can be carried out locally, nationally or internationally.
International experiences
Experience life outside Mexico to broaden your horizons and delve into the topics of your interest.
Courses or blocks
Choose the education units that best adapt to your objectives, enabling you to specialize in your specific interests.
Concentrations
Disciplinary
Delve into your field of study
- Advertising: Creative Strategy and Production
- Arts and Tech Incubator
- Business Analytics: from Data to Decisions
- City Development
- Cognitive Neuroscience
- Digital Innovation for Experience Creation and Management
- Driving Global Business Across Frontiers
- Entrepreneurship in the Creative and Cultural Industries
- Innovation and Digital Transformation
- Learning Experience Innovation and Design Management
- Open Innovation and Technology Transfer
- Social Media and Digital Strategy
- Strategic Communication
- Strategic Management of Omnichannel Retail
Transversal
Delve into other fields of study
- Conscious Business
- Data Analytics and Artificial Intelligence Tools
- Design, Innovation and Technological Entrepreneurship
- Entrepreneurial Families, Sustainability and Transcendence
- Entrepreneurship in Action
- Government and Public Transformation
- Mexican Culture
- Quality of Life and Well-Being
- Social Innovation
*These concentraciones are not the definitive offer and their availability varies by campus.
General education course
Area exploration courses
Introductory block (CHALLENGE)
Area exploration block (CHALLENGE)
Exploration topic (CHALLENGE)
Track integrating block (CHALLENGE)
Disciplinary course
Disciplinary block (CHALLENGE)
Integrating disciplinary block (CHALLENGE)
TEC Semester
Multidisciplinary professional elective (CHALLENGE)
Final integrating block (CHALLENGE)
| Sexto Semestral |
| Professional Elective I |
| Professional Elective II |
| Professional Elective III |
| Professional Elective IV |
| Professional Elective V |
| Professional Elective VI |
| Séptimo Semestral |
| Elective I |
| Elective II |
| Elective III |
| Elective IV |
| Elective V |
| Elective VI |
| Octavo Semestral |
| Marketing Leadership I |
| Marketing Leadership II |
| Elective Multidisciplinary Professional |
Semester
fiber_manual_recordBusiness Role in Society
fiber_manual_recordBusiness Leadership
fiber_manual_recordFinancial Analysis
fiber_manual_recordEnterprise Economy
fiber_manual_recordElective Course Mathematics and Science
fiber_manual_recordFinancial Decision
fiber_manual_recordMathematical Thinking
fiber_manual_recordBusiness Globalization
fiber_manual_recordStrategy and Talent
fiber_manual_recordBusiness Programming
fiber_manual_recordBusiness communication
fiber_manual_recordDecision Support Analysis
fiber_manual_recordStatistics for business
fiber_manual_recordFinancial Management
fiber_manual_recordBusiness Law
fiber_manual_recordElective Course Humanities and Fine Arts
fiber_manual_recordCreating Prototypes
fiber_manual_recordBusiness Model Innovation
fiber_manual_recordMarketing Insight to Develop Strategies
fiber_manual_recordTalent Management Process
fiber_manual_recordSharing Value Creation
fiber_manual_recordFinancial Planning Strategy
fiber_manual_recordElective Course Social and Behavioral Sciences
fiber_manual_recordBusiness Innovation Project
fiber_manual_recordInvestment Project Evaluation
fiber_manual_recordMarket Solutions
fiber_manual_recordMarket Strategies and Differentiation
fiber_manual_recordInternational Competency
fiber_manual_recordCulture, Organization and Human Talent
fiber_manual_recordExploration Topic
fiber_manual_recordElective Course Leadership, Entrepreneurship and Innovation
fiber_manual_recordConsumer Intelligence for Insights Generation
fiber_manual_recordExploratory Market Intelligence
fiber_manual_recordSegmentation and Positioning of Value Strategies
fiber_manual_recordCompetitive Market Definition
fiber_manual_recordDesign of Marketing Metrics
fiber_manual_recordHolistic View of the Consumer
fiber_manual_recordElective Course Ethics and Citizenship
fiber_manual_recordDevelopment Brands
fiber_manual_recordDesign of Omnichannel Experiences
fiber_manual_recordSustainable Management of Marketing Projects
fiber_manual_recordDesign of Internal marketing strategies
fiber_manual_recordPrice Optimization and Supply Chain
fiber_manual_recordProfessional Elective I
fiber_manual_recordProfessional Elective II
fiber_manual_recordProfessional Elective III
fiber_manual_recordProfessional Elective IV
fiber_manual_recordProfessional Elective V
fiber_manual_recordProfessional Elective VI
fiber_manual_recordElective I
fiber_manual_recordElective II
fiber_manual_recordElective III
fiber_manual_recordElective IV
fiber_manual_recordElective V
fiber_manual_recordElective VI
fiber_manual_recordMarketing Leadership I
fiber_manual_recordMarketing Leadership II
fiber_manual_recordElective Multidisciplinary Professional
fiber_manual_recordUnidades de formación del semestre de introducción
fiber_manual_recordEl rol de los negocios en la sociedad
fiber_manual_recordDirección de los negocios
fiber_manual_recordAnálisis financiero
fiber_manual_recordEconomía empresarial
fiber_manual_recordOptativa de matemáticas y ciencias
fiber_manual_recordDecisiones financieras
fiber_manual_recordRazonamiento matemático
fiber_manual_recordGlobalización de los negocios
fiber_manual_recordGlobalización de los negocios
fiber_manual_recordEstrategia y talento
fiber_manual_recordProgramación para negocios
fiber_manual_recordComunicación que inspira
fiber_manual_recordAnálisis para la toma de decisiones
fiber_manual_recordPensamiento estadístico
fiber_manual_recordDirección financiera
fiber_manual_recordLegalidad y negocios responsables
fiber_manual_recordOptativa de humanidades y bellas artes
fiber_manual_recordIdeación y prototipado
fiber_manual_recordInnovación de modelos de negocios
fiber_manual_recordDescubrimientos del mercado para el desarrollo de estrategias
fiber_manual_recordProcesos de gestión de talento
fiber_manual_recordCreación de valor compartido
fiber_manual_recordEstrategias de planeación financiera
fiber_manual_recordOptativa de ciencias sociales y del comportamiento
fiber_manual_recordProyecto de innovación empresarial
fiber_manual_recordEvaluación de proyectos de inversión
fiber_manual_recordConstrucción de soluciones para el mercado
fiber_manual_recordEstrategias de mercado y diferenciación
fiber_manual_recordCompetitividad internacional y oportunidades de crecimiento
fiber_manual_recordDimensión estratégica del capital humano
fiber_manual_recordTópico de exploración
fiber_manual_recordDiagnóstico financiero
fiber_manual_recordDiagnóstico financiero
fiber_manual_recordIntegración financiera de procesos de negocio
fiber_manual_recordCumplimiento fiscal
fiber_manual_recordOptimización de costos
fiber_manual_recordOptativa de liderazgo, emprendimiento e innovación
fiber_manual_recordDecisiones de negocio estratégicas
fiber_manual_recordEstructuras de información
fiber_manual_recordDesarrollo de arquitectura contable
fiber_manual_recordDesarrollo de arquitectura contable
fiber_manual_recordDiseño de estrategia financiera
fiber_manual_recordValuación y presentación de financiamientos
fiber_manual_recordValuación y presentación de inversiones
fiber_manual_recordOptativa de ética y ciudadanía
fiber_manual_recordAnálisis fundamental de empresas
fiber_manual_recordCreación de valor corporativo
fiber_manual_recordOptativa Profesional I
fiber_manual_recordOptativa Profesional II
fiber_manual_recordOptativa profesional III
fiber_manual_recordOptativa profesional IV
fiber_manual_recordOptativa profesional V
fiber_manual_recordOptativa profesional VI
fiber_manual_recordFormación de juicio crítico profesional
fiber_manual_recordFormación de juicio crítico profesional
fiber_manual_recordAseguramiento e interés público
fiber_manual_recordCiclo tributario y empresas
fiber_manual_recordConsolidación de información financiera
fiber_manual_recordDirección financiera y contraloría estratégica
fiber_manual_recordOptativa profesional multidisciplinaria
fiber_manual_recordBusiness Role in Society
fiber_manual_recordBusiness Leadership
fiber_manual_recordFinancial Analysis
fiber_manual_recordEnterprise Economy
fiber_manual_recordElective Course Mathematics and Science
fiber_manual_recordFinancial Decision
fiber_manual_recordMathematical Thinking
fiber_manual_recordBusiness Globalization
fiber_manual_recordStrategy and Talent
fiber_manual_recordBusiness Programming
fiber_manual_recordBusiness communication
fiber_manual_recordDecision Support Analysis
fiber_manual_recordStatistics for business
fiber_manual_recordFinancial Management
fiber_manual_recordBusiness Law
fiber_manual_recordElective Course Humanities and Fine Arts
fiber_manual_recordCreating Prototypes
fiber_manual_recordBusiness Model Innovation
fiber_manual_recordMarketing Insight to Develop Strategies
fiber_manual_recordTalent Management Process
fiber_manual_recordSharing Value Creation
fiber_manual_recordFinancial Planning Strategy
fiber_manual_recordElective Course Social and Behavioral Sciences
fiber_manual_recordBusiness Innovation Project
fiber_manual_recordInvestment Project Evaluation
fiber_manual_recordMarket Solutions
fiber_manual_recordMarket Strategies and Differentiation
fiber_manual_recordInternational Competency
fiber_manual_recordCulture, Organization and Human Talent
fiber_manual_recordExploration Topic
fiber_manual_recordElective Course Leadership, Entrepreneurship and Innovation
fiber_manual_recordOpportunity and Solution
fiber_manual_recordEvaluation and Communication of Opportunities
fiber_manual_recordHigh Impact Exploration
fiber_manual_recordInnovation Value Chain
fiber_manual_recordEntrepreneurial Leadership
fiber_manual_recordCorporate Entrepreneurship Opportunities
fiber_manual_recordElective Course Ethics and Citizenship
fiber_manual_recordPrototype Design
fiber_manual_recordDesign of High Impact Solutions
fiber_manual_recordGeneration and Validation of Prototypes
fiber_manual_recordInnovation Methodologies
fiber_manual_recordTechnological Innovation Methodologies
fiber_manual_recordPrototyping Techniques
fiber_manual_recordProfessional Elective I
fiber_manual_recordProfessional Elective II
fiber_manual_recordProfessional Elective III
fiber_manual_recordProfessional Elective IV
fiber_manual_recordProfessional Elective V
fiber_manual_recordProfessional Elective VI
fiber_manual_recordElective I
fiber_manual_recordElective II
fiber_manual_recordElective III
fiber_manual_recordElective IV
fiber_manual_recordElective V
fiber_manual_recordElective VI
fiber_manual_recordScalability
fiber_manual_recordPersuasion and Sales
fiber_manual_recordElective Multidisciplinary Professional
fiber_manual_recordUnidades de formación del semestre de introducción
fiber_manual_recordEl rol de los negocios en la sociedad
fiber_manual_recordDirección de los negocios
fiber_manual_recordAnálisis financiero
fiber_manual_recordEconomía empresarial
fiber_manual_recordOptativa de matemáticas y ciencias
fiber_manual_recordDecisiones financieras
fiber_manual_recordRazonamiento matemático
fiber_manual_recordGlobalización de los negocios
fiber_manual_recordGlobalización de los negocios
fiber_manual_recordEstrategia y talento
fiber_manual_recordProgramación para negocios
fiber_manual_recordComunicación que inspira
fiber_manual_recordAnálisis para la toma de decisiones
fiber_manual_recordPensamiento estadístico
fiber_manual_recordDirección financiera
fiber_manual_recordLegalidad y negocios responsables
fiber_manual_recordOptativa de humanidades y bellas artes
fiber_manual_recordIdeación y prototipado
fiber_manual_recordInnovación de modelos de negocios
fiber_manual_recordDescubrimientos del mercado para el desarrollo de estrategias
fiber_manual_recordProcesos de gestión de talento
fiber_manual_recordCreación de valor compartido
fiber_manual_recordEstrategias de planeación financiera
fiber_manual_recordOptativa de ciencias sociales y del comportamiento
fiber_manual_recordProyecto de innovación empresarial
fiber_manual_recordEvaluación de proyectos de inversión
fiber_manual_recordConstrucción de soluciones para el mercado
fiber_manual_recordEstrategias de mercado y diferenciación
fiber_manual_recordCompetitividad internacional y oportunidades de crecimiento
fiber_manual_recordDimensión estratégica del capital humano
fiber_manual_recordTópico de exploración
fiber_manual_recordOptativa de liderazgo, emprendimiento e innovación
fiber_manual_recordAdaptación de oportunidad y solución
fiber_manual_recordEvaluación y comunicación de oportunidades
fiber_manual_recordExploración de alto impacto
fiber_manual_recordInnovación en la cadena de valor
fiber_manual_recordLiderazgo emprendedor
fiber_manual_recordOportunidades de emprendimiento corporativo
fiber_manual_recordOptativa de ética y ciudadanía
fiber_manual_recordDiseño de prototipos
fiber_manual_recordDiseño de prototipos
fiber_manual_recordDiseño de soluciones de alto impacto
fiber_manual_recordGeneración y validación de prototipos
fiber_manual_recordGeneración y validación de prototipos
fiber_manual_recordMetodologías de innovación
fiber_manual_recordMetodologías de innovación tecnológica
fiber_manual_recordTécnicas de prototipaje
fiber_manual_recordTópicos I
fiber_manual_recordTópicos II
fiber_manual_recordTópicos III
fiber_manual_recordTópicos IV
fiber_manual_recordTópicos V
fiber_manual_recordTópicos VI
fiber_manual_recordOptativa Profesional I
fiber_manual_recordOptativa Profesional II
fiber_manual_recordOptativa profesional III
fiber_manual_recordOptativa profesional IV
fiber_manual_recordOptativa profesional V
fiber_manual_recordOptativa profesional VI
fiber_manual_recordEscalabilidad
fiber_manual_recordPersuasión y ventas
fiber_manual_recordOptativa profesional multidisciplinaria
fiber_manual_recordVisual Sound and Culture
fiber_manual_recordPhotographic Techniques and Discourses
fiber_manual_recordHuman Factors Research Methodologies
fiber_manual_recordMethodologies of Creative Thinking
fiber_manual_recordElective Course Mathematics and Science
fiber_manual_recordCreative Immersion and Experimentation
fiber_manual_recordFormal representation of space
fiber_manual_recordAudiovisual Narrative
fiber_manual_recordElective Course Humanities and Fine Arts
fiber_manual_recordCultural Imaginaries of Mexico
fiber_manual_recordSemiotics and Contemporary Narratologies
fiber_manual_recordSymbolic Structures in Image, Literature and Music
fiber_manual_recordDigital Product Communication
fiber_manual_recordObject Configuration
fiber_manual_recordVisual Representation
fiber_manual_recordMatter and expression
fiber_manual_recordElective Course Social and Behavioral Sciences
fiber_manual_recordExploration Topic
fiber_manual_recordThinking and Creative Process
fiber_manual_recordSpecification of Products and Services
fiber_manual_recordDesign and Innovation
fiber_manual_recordDesign Project Management
fiber_manual_recordElective Course Leadership, Entrepreneurship and Innovation
fiber_manual_recordElective Course Ethics and Citizenship
fiber_manual_recordElective Course Design I
fiber_manual_recordElective Course Design II
fiber_manual_recordElective Course Design III
fiber_manual_recordElective Course Design IV
fiber_manual_recordElective Course Design V
fiber_manual_recordElective Course Design VI
fiber_manual_recordElective I
fiber_manual_recordElective II
fiber_manual_recordElective III
fiber_manual_recordElective IV
fiber_manual_recordElective V
fiber_manual_recordElective VI
fiber_manual_recordDesign Project
fiber_manual_recordComprehensive Design Project
fiber_manual_recordElective Multidisciplinary Professional
fiber_manual_recordUnidades de formación del semestre de introducción
fiber_manual_recordCultura visual y sonora
fiber_manual_recordTécnicas y discursos fotográficos
fiber_manual_recordMetodologías de investigación de factores humanos
fiber_manual_recordMetodologías del pensamiento creativo
fiber_manual_recordOptativa de matemáticas y ciencias
fiber_manual_recordInmersión y experimentación creativa
fiber_manual_recordRepresentación formal del espacio
fiber_manual_recordNarrativa audiovisual
fiber_manual_recordOptativa de humanidades y bellas artes
fiber_manual_recordImaginarios culturales de México
fiber_manual_recordSemiótica y narratologías contemporáneas
fiber_manual_recordEstructuras simbólicas en la imagen, la literatura y la música
fiber_manual_recordComunicación digital del producto
fiber_manual_recordConfiguración del objeto
fiber_manual_recordRepresentación visual
fiber_manual_recordMateria y expresión
fiber_manual_recordOptativa de ciencias sociales y del comportamiento
fiber_manual_recordTópico de exploración
fiber_manual_recordPensamiento y proceso creativo
fiber_manual_recordEspecificación de productos y servicios
fiber_manual_recordDiseño e innovación
fiber_manual_recordAdministración de proyectos de diseño
fiber_manual_recordOptativa de liderazgo, emprendimiento e innovación
fiber_manual_recordOptativa de ética y ciudadanía
fiber_manual_recordOptativa de diseño I
fiber_manual_recordOptativa de diseño II
fiber_manual_recordOptativa de diseño III
fiber_manual_recordOptativa de diseño IV
fiber_manual_recordOptativa de diseño V
fiber_manual_recordOptativa de diseño VI
fiber_manual_recordProyecto de diseño
fiber_manual_recordTópicos I
fiber_manual_recordTópicos II
fiber_manual_recordTópicos III
fiber_manual_recordTópicos IV
fiber_manual_recordTópicos V
fiber_manual_recordTópicos VI
fiber_manual_recordProyecto integral de diseño
fiber_manual_recordOptativa profesional multidisciplinaria
fiber_manual_recordBusiness Role in Society
fiber_manual_recordBusiness Leadership
fiber_manual_recordFinancial Analysis
fiber_manual_recordEnterprise Economy
fiber_manual_recordElective Course Mathematics and Science
fiber_manual_recordFinancial Decision
fiber_manual_recordMathematical Thinking
fiber_manual_recordBusiness Globalization
fiber_manual_recordStrategy and Talent
fiber_manual_recordBusiness Programming
fiber_manual_recordBusiness communication
fiber_manual_recordDecision Support Analysis
fiber_manual_recordStatistics for business
fiber_manual_recordFinancial Management
fiber_manual_recordBusiness Law
fiber_manual_recordElective Course Humanities and Fine Arts
fiber_manual_recordCreating Prototypes
fiber_manual_recordBusiness Model Innovation
fiber_manual_recordMarketing Insight to Develop Strategies
fiber_manual_recordTalent Management Process
fiber_manual_recordSharing Value Creation
fiber_manual_recordFinancial Planning Strategy
fiber_manual_recordElective Course Social and Behavioral Sciences
fiber_manual_recordBusiness Innovation Project
fiber_manual_recordInvestment Project Evaluation
fiber_manual_recordMarket Solutions
fiber_manual_recordMarket Strategies and Differentiation
fiber_manual_recordInternational Competency
fiber_manual_recordCulture, Organization and Human Talent
fiber_manual_recordExploration Topic
fiber_manual_recordElective Course Leadership, Entrepreneurship and Innovation
fiber_manual_recordStrategies to Enhance Human Talent
fiber_manual_recordHuman Capital Planning
fiber_manual_recordStrategic Assessment of Work
fiber_manual_recordAttraction and Development of Human Talent in Digital Environment
fiber_manual_recordPerformance and Retribution in Global Contexts
fiber_manual_recordPeople Analytics
fiber_manual_recordSocial Responsibility and Human Talent
fiber_manual_recordElective Course Ethics and Citizenship
fiber_manual_recordUnderstanding the Work Environment
fiber_manual_recordValue Creation Talent
fiber_manual_recordDesign of Full Work Experiences
fiber_manual_recordPracticing Positive Leadership
fiber_manual_recordOrganizational Learning
fiber_manual_recordProfessional Elective I
fiber_manual_recordProfessional Elective II
fiber_manual_recordProfessional Elective III
fiber_manual_recordProfessional Elective IV
fiber_manual_recordProfessional Elective V
fiber_manual_recordProfessional Elective VI
fiber_manual_recordElective I
fiber_manual_recordElective II
fiber_manual_recordElective III
fiber_manual_recordElective IV
fiber_manual_recordElective V
fiber_manual_recordElective VI
fiber_manual_recordElective Multidisciplinary Professional
fiber_manual_recordStrategic Talent Leadership
fiber_manual_recordPotentiation of Organizational Cultures
fiber_manual_recordUnidades de formación del semestre de introducción
fiber_manual_recordEl rol de los negocios en la sociedad
fiber_manual_recordDirección de los negocios
fiber_manual_recordAnálisis financiero
fiber_manual_recordEconomía empresarial
fiber_manual_recordOptativa de matemáticas y ciencias
fiber_manual_recordDecisiones financieras
fiber_manual_recordRazonamiento matemático
fiber_manual_recordGlobalización de los negocios
fiber_manual_recordGlobalización de los negocios
fiber_manual_recordEstrategia y talento
fiber_manual_recordProgramación para negocios
fiber_manual_recordComunicación que inspira
fiber_manual_recordAnálisis para la toma de decisiones
fiber_manual_recordPensamiento estadístico
fiber_manual_recordDirección financiera
fiber_manual_recordLegalidad y negocios responsables
fiber_manual_recordOptativa de humanidades y bellas artes
fiber_manual_recordIdeación y prototipado
fiber_manual_recordInnovación de modelos de negocios
fiber_manual_recordDescubrimientos del mercado para el desarrollo de estrategias
fiber_manual_recordProcesos de gestión de talento
fiber_manual_recordCreación de valor compartido
fiber_manual_recordEstrategias de planeación financiera
fiber_manual_recordOptativa de ciencias sociales y del comportamiento
fiber_manual_recordProyecto de innovación empresarial
fiber_manual_recordEvaluación de proyectos de inversión
fiber_manual_recordConstrucción de soluciones para el mercado
fiber_manual_recordEstrategias de mercado y diferenciación
fiber_manual_recordCompetitividad internacional y oportunidades de crecimiento
fiber_manual_recordDimensión estratégica del capital humano
fiber_manual_recordTópico de exploración
fiber_manual_recordOptativa de liderazgo, emprendimiento e innovación
fiber_manual_recordEstrategias para potenciar el talento humano
fiber_manual_recordPlaneación del capital humano
fiber_manual_recordValoración estratégica del trabajo
fiber_manual_recordAtracción y desarrollo del talento en entornos digitales
fiber_manual_recordDesempeño y retribución en contextos globales
fiber_manual_recordAnalítica del talento
fiber_manual_recordAnalítica del talento
fiber_manual_recordResponsabilidad social y talento humano
fiber_manual_recordOptativa de ética y ciudadanía
fiber_manual_recordComprensión del ambiente laboral
fiber_manual_recordCreación de valor desde el talento
fiber_manual_recordDiseño de experiencias laborales plenas
fiber_manual_recordOrganizaciones positivas
fiber_manual_recordVersatilidad organizacional
fiber_manual_recordOptativa Profesional I
fiber_manual_recordOptativa Profesional II
fiber_manual_recordOptativa profesional III
fiber_manual_recordOptativa profesional IV
fiber_manual_recordOptativa profesional V
fiber_manual_recordOptativa profesional VI
fiber_manual_recordTópicos I
fiber_manual_recordTópicos II
fiber_manual_recordTópicos III
fiber_manual_recordTópicos IV
fiber_manual_recordTópicos V
fiber_manual_recordTópicos VI
fiber_manual_recordOptativa profesional multidisciplinaria
fiber_manual_recordLiderazgo estratégico del talento
fiber_manual_recordPotenciación de la cultura organizacional
fiber_manual_recordTransformation of Contemporary Mexico
fiber_manual_recordElective Course Mathematics and Science
fiber_manual_recordMathematical Thinking I
fiber_manual_recordPolitical Philosophy for Contemporary Dilemmas
fiber_manual_recordIntroduction to Social Sciences
fiber_manual_recordGlobal Challenges
fiber_manual_recordPrinciples of Programming for the Social Sciences
fiber_manual_recordAn Introduction to Law
fiber_manual_recordEntrepreneurship and Technology for the Transformation of Mexico
fiber_manual_recordMacroeconomics
fiber_manual_recordMicroeconomics
fiber_manual_recordElective Course Humanities and Fine Arts
fiber_manual_recordQuantitative Methods I
fiber_manual_recordMathematical Thinking II
fiber_manual_recordTechnological Tools for the Social Sciences
fiber_manual_recordMacroeconomics and Economic Development
fiber_manual_recordBehavioral Economics
fiber_manual_recordEconomic Decision Making
fiber_manual_recordElective Course Social and Behavioral Sciences
fiber_manual_recordQuantitative Methods II
fiber_manual_recordPMathematical Thinking III
fiber_manual_recordPolitical Participation and Identity Sociology
fiber_manual_recordExploration Topic
fiber_manual_recordMoney and Financial Capital
fiber_manual_recordConsumer and Producer Incentives
fiber_manual_recordOrigin and Future of the Macroeconomic Approach
fiber_manual_recordEconometrics Fundamentals
fiber_manual_recordElective Course Leadership, Entrepreneurship and Innovation
fiber_manual_recordStatistics Fundamentals
fiber_manual_recordMathematical Thinking IV
fiber_manual_recordEconomic Competition
fiber_manual_recordStrategic Decisions in Markets and Institutions
fiber_manual_recordDynamics of National and Regional Growth
fiber_manual_recordEconometrics I
fiber_manual_recordEconometrics II
fiber_manual_recordMultivariate
fiber_manual_recordElective Course Ethics and Citizenship
fiber_manual_recordElective I
fiber_manual_recordElective II
fiber_manual_recordElective III
fiber_manual_recordElective IV
fiber_manual_recordElective V
fiber_manual_recordElective VI
fiber_manual_recordProfessional Elective I
fiber_manual_recordProfessional Elective II
fiber_manual_recordProfessional Elective III
fiber_manual_recordProfessional Elective IV
fiber_manual_recordProfessional Elective V
fiber_manual_recordProfessional Elective VI
fiber_manual_recordSolution and Evaluation of Economic Problems
fiber_manual_recordElective Multidisciplinary Professional
Related programs
BGB - Bachelor in Global Business
BBA - B.A. in Strategy and Business Transformation
LAF - B.A. in Financial Management
LCPF - B.A. in Finance & Accounting
LDE - B.A. in Entrepreneurship
LDO - B.A. in Human Resource Management
Exploration
Focus
TEC Semester
Multidisciplinary professional elective (CHALLENGE)
Final integrating block (CHALLENGE)
Exploration
Exploration
