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Martin Reimann - Faculty

Martin Reimann

Distinguished Professor in Consumer Behavior

Business School and EGADE Business School


Experience theory
Close relationships
Emotion and motivation
Aesthetics in product design
Neurophysiological explanations of consumer behavior
Data triangulation and response accuracy

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Professor Martin Reimann is an Associate Professor of Marketing at the Eller College of Management at the University of Arizona, with appointments as an Associate Professor in the Department of Psychology, the College of Veterinary Medicine, and the Cognitive Science Graduate Interdisciplinary Program at the University of Arizona as well. 

He is the Founder and Director of the Arizona Think Tank for Behavioral Decision Making, where he developed the research mission and collaboratively created the strategic agenda that focuses on interdisciplinary research areas such as Behavioral Economics, Data Science, Consumer Judgment and Decision Making, and Decision Neuroscience.

In addition, Professor Reimann is the Founder and Director of the Association for NeuroPsychoEconomics, where he developed an annual scholarly conference and a workshop on consumer neuroscience in partnership with the Association for Consumer Research. He founded and edited an academic journal within the Association for NeuroPsychoEconomics called the Journal of Neuroscience, Psychology, and Economics.

He also founded OpenVOXEL, a free platform for researchers to deposit and share large-scale neuroimaging datasets.

His research interests are centered around the areas of experience theory; product design and aesthetics; social relations with other humans, brands, pets; emotions and motivations in consumer behavior; neurophysiological explanations of consumer decision making; and methods such as behavioral experiments, psychometrics, neuroimaging, response accuracy, data triangulation, and empirical modeling.

He investigates how and why people consume product experiences, as well as how they form, maintain, and dissolve social relationships. A common denominator in his work is the idea that consumption is deeply rooted in an emotional-motivational system. Professor Reimann has been cited more than 4,000 times on Google Scholar.

He has done several editorships in important outlets such as the Journal of Experimental Psychology, the Journal of the Association for Consumer Research, Frontiers in Psychology, and more. His research has been published in the Annual Review, Journal of Consumer Psychology, Journal of Consumer Research, Journals of Experimental Psychology, Journal of Marketing Research, and the Proceedings of the National Academy of Sciences, among others.

He has been invited as a guest speaker in renowned universities and institutions in the United States, Germany, and Mexico. 

Dr. Reimann has received several awards and distinctions like becoming a McClelland Fellow by the University of Arizona (2021 - present). He also won the Dean’s Research Award by the Eller College of Management at the University of Arizona (2018); the Best Paper of the Year Award by the International Social Cognition Network (2018); the Best Working Paper of the Year Award by the Association for Consumer Research (2017); the Best 20 Psychologists 40 & Under recognition by the (2017), to name a few. 

Professor Martin Reimann joined Tecnológico de Monterrey as Distinguished Visiting Professor in Consumer Behavior for the Business School and EGADE Business School.

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Education and Training

  • PhD in Psychology by the University of Southern California.
  • Master of Arts in Psychology by the University of Southern California.
  • Habilitation in Marketing by the Technische Universität Freiberg.
  • Postdoc in Psychology by Stanford University.
  • PhD in Marketing (Dr. rer. pol., summa cum laude) by the Technische Universität Freiberg.
  • Master of Science in Management (Diplom-Kaufmann) by the HHL—Leipzig Graduate School of Management.
  • Vordiplom in Business Administration by the Universität Passau.
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  • Martin Reimann, Christoph Hueller, Oliver Schilke, and Karen S. Cook (2022), "Impression management attenuates the effect of ability on trust," Proceedings of the National Academy of Sciences, in press.

  • Freeman Wu, Martin Reimann, Gratiana Pol, and C.W. Park (2022), “The scarcity of beauty: How and why product aesthetics mobilize consumer acquisition effort,” Journal of the Academy of Marketing Science, in press.

  • Oliver Schilke, Martin Reimann, and Karen S. Cook (2021), “Trust in social relations,” Annual Review of Sociology, 47, 239-259.

  • Martin Reimann and Shailendra P. Jain (2021), “Maladaptive consumption: Definition, theoretical framework, and research propositions" (special issue editorial), Journal of the Association of Consumer Research, 6 (3), 307-313.

  • Sylvia Chang, Shailendra P. Jain, and Martin Reimann (2021), “The roles of standards and discrepancy perfectionism in maladaptive consumption,” Journal of the Association for Consumer Research, 6 (3), 402-413.

  • C. Clark Cao and Martin Reimann (2020), “Data triangulation in consumer neuroscience: Integrating functional neuroimaging with behavioral experiments, psychometrics, and meta-analysis,” Frontiers in Psychology, 11, 1-28.

More publications