Dhruv Grewal

Dr. Dhruv Grewal is Toyota Chair in Commerce and Electronic Business and professor of marketing at Babson College. He is also Distinguished Fellow of the Academy of Marketing Science and he has been ranked as one of the most prolific scholars in the field since 1991. He was selected as an AMA Fellow by the American Marketing Association in February 2022, in recognition of his extensive contributions to the discipline.

Dhruv Grewal is a Fractional Professor at the University of Bath, United Kingdom, and has been a GSBE Extramural Fellow at Maastricht University in the Netherlands, Honorary Distinguished Visiting Professor of Retailing and Marketing at the Center for Retailing at the Stockholm School of Economics in Sweden, and a visiting scholar at Dartmouth in the United States. He was a faculty member at the University of Miami, where he was also Department Chair.

His research and teaching interests are on AI, digital marketing, e-commerce, marketing research, the broad areas of value-based marketing strategies, services and retailing, and pricing.

He has taught executive seminars/courses and worked on research projects with companies such as Dell, ExxonMobil, McKinsey, and Motorola, among others. He has given seminars in the U.S., Europe, Asia, and Latin America.

Dhruv Grewal joined Tecnológico de Monterrey as Distinguished Visiting Professor in Retail and Marketing for the Business School and EGADE Business School.

• Ph.D., Virginia Polytechnic Institute and State University
• MBA, Virginia Polytechnic Institute and State University
• B.Com., University of Delhi

• Marketing,” 5thEdition, New York, NY: McGraw-Hill Education (with Michael Levy), (2016).
• “Marketing: India Edition,” 5thEdition, India: McGraw-Hill India (with Michael Levy), (2017).
• “Marketing,” 6thEdition, New York, NY: McGraw-Hill Education (with Michael Levy),(2018). 
• “Marketing: India Edition,” 6thEdition, India: McGraw-Hill India (with Michael Levy), (2019). 
• “Marketing,” 7thEdition, New York, NY: McGraw-Hill Education (with Michael Levy), (2020). 
• ​​Guha, Abhijit, Abhijit Biswas, Dhruv Grewal, Swati Verma, Somak Banerjee, and Jens Nordfält (2018), “Reframing the Discount as a Comparison Against the Sale Price: Does It Make the Discount More Attractive?” Journal of Marketing Research. 
• Guha, Abhijit, Abhijit Biswas, Dhruv Grewal, Sandeep Bhowmick, and Jens Nordfält (2018), “An Empirical Analysis of the Joint Effects of Shoppers’ Goals and Attribute Display on Shoppers’ Evaluations,” Journal of Marketing, 82 (3), 142-156. 
• Grewal, Dhruv, Carl-Phillip Ahlbom, Stephanie Noble, Lauren Beitelspacher, and Jens Nordfält (2018), “In-Store Mobile Phone Use and Customer Shopping Behavior: Evidence from the Field,” Journal of Marketing, 82 (4), 102-126. 
• Schroll, Roland, Benedikt Schnurr and Dhruv Grewal (2018), “Humanizing Products with Handwritten Typeface,” Journal of Consumer Research.

More