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Espíritu emprendedor
5 valores de éxito para tu emprendimiento

Olga Quiroz Ruiz
(LEM'97) 10 nov 2021

^{La importancia de crear una cultura empresarial con valores claros que puedan constituir la esencia de las empresas. Hablar de Valores implica hablar de situaciones intrísecas que guiarán tanto el ser, como el actuar y reaccionar de la empresa, conoce los 5 valores más relevantes y que son aplicables a todas las empresas, independientemente de su giro y longevidad.}

Sentido de vida | Deportes | Motivación
La motivación no es un sentimiento, es una acción

Yvonne Alejandra Treviño Hayek
(LNB'13) 9 nov 2021

^{Desarrollar hábitos y actitudes mentales para alcanzar un objetivo es fundamental para cualquier éxito que desees alcanzar. Salir de tu zona de confort, ser proactivo y resiliente implica incomodidad y esfuerzo; pero sin duda te acercan al éxito. Aunque las probabilidades parecen imposibles, siempre puedes desafiarlas y hacerlas posibles. Descubre como dentro de ti tienes el potencial ilimitado para conseguir cualquier sueño.}

Sentido de vida | Deportes | Motivación
El deporte: mi maestro de vida

Bibiana Candelas Ramírez
(MMT'11) 8 nov 2021

^{Un relato de su historia como atleta de alto rendimiento y como el voleibol fue más allá de las canchas dándole aprendizajes y herramientas para enfrentar otros retos como el cáncer.}

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50 Aniversario Campus Querétaro
-Escuela de Arquitectura, Arte y Diseño
-Escuela de Ciencias Sociales y Gobierno
-Escuela de Humanidades y Educación
-Escuela de Ingeniería y Ciencias
-Escuela de Negocios
Campus
-Aguascalientes
-Guadalajara
-Monterrey
-Santa Fe
Capacidad: 110 personas
Capacity: 110 people
Charla por tema EXATEC Talks
-Cultura
-Deportes
-Investigación que transforma vidas
-Sentido humano
-Espíritu emprendedor
-Motivación
-Sentido de vida
Capacitaciones
Capacity: 118 people
Capacity: 125 people
Capacity: 130 people
Capacity: 15 people
Capacity: 2,500 people
Capacity: 2,500 people
Capacity: 4 people
Capacity: 24 people
Capacity: 912 people
Capacity: 4 people
Capacity: 6 people
Capacity: 70 people
Juntas
Presentaciones
Presentations
Training Sessions
Campus Chihuahua
Campus Ciudad de México
Campus Estado de México
Campus Guadalajara
Campus Monterrey
Venues
-Capacidad
--Capacidad: 4 personas
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--Capacity: 90 people
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--Capacity: 112 people
--Capacidad: 118 personas
--Capacity: 120 people
--Capacidad: 125 personas
--Capacidad: 130 personas
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--Capacity: 155 people
--Capacity: 160 people
--Capacity: 170 people
--Capacity: 177 people
--Capacity: 180 people
--Capacity: 200 people
--Capacity: 220 people
--Capacity: 226 people
--Capacity: 230 people
--Capacity: 240 people
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--Capacidad: 912 personas
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--Capacity: 1,750 people
--Capacidad: 2,500 personas
--Capacity: 3,000 people
--Capacity: 3,200 people
--Capacity: 6,000 people
--Capacity: 10,000 people
--Capacity: 17,000 people
-Usos y Tipo
--Outdoor
--Arenas
--Auditoriums
--Academic classrooms
--Sports field
--Conference Center
--Sports Center
--Indoor space
--Outdoor spaces
--Esplanade
--Plaza
--Conference hall
--Activations
--Computers
--Conferences
--Congresses
--Various events
--Sports events
--Sports and recreational events
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50 Aniversario del Tec en Querétaro

Hace medio siglo, con el liderazgo de grandes empresarios queretanos, una semilla se enraizó en tierra noble y fecunda, dando origen al sueño que se convirtió en realidad cuando el Tecnológico de Monterrey abrió sus puertas por primera vez en Querétaro, impulsando la transformación de nuestro Estado a través de la educación.

En 2025 celebramos nuestro 50 aniversario. Cinco décadas en las que, el Tec de Monterrey en Querétaro, ha logrado diferenciarse como un Campus internacional, sostenible e inclusivo. Estos principios han guiado nuestros pasos, impulsando un ambiente de unión y colaboración, donde el sentido humano se engrandece.

Welcome Center Campus Queretaro Tec de Monterrey

En el marco del 50 aniversario del Tecnológico de Monterrey Campus Querétaro

Conoce nuestra agenda, únete a nuestro evento:

Centro Estudiantil 50 Aniversario Queretaro Tec de Monterrey

Agenda del 50 Aniversario

¡Celebremos nuestro presente!

Te invitamos a seguir nuestra agenda de eventos para celebrar juntos los 50 años del Tec en Querétaro. ¡Celebremos juntos! ¡Te esperamos!

29 al 31 de enero

Evento Nacional PrepaTec Líderes con Sentido Humano

22 de febrero

Agronomía Querétaro: 50 años de impacto

27 de marzo

Reflectus

09 de abril

Tec Business Summit

10 de abril

La formación del paisaje

18 al 25 de mayo

VIBRART

Festival Nacional de Arte y Cultura

13 de agosto

Presentación del libro 50 Aniversario

14 de agosto

Ceremonia Oficial 50 Aniversario

16 de agosto

TEC FEST

31 de agosto

Think Feel Run

Carrera del 50 Aniversario

11 de septiembre

¡Vive México!

30 de octubre

Ofrendas y Tradiciones

10 al 14 de noviembre

Simposio Internacional de Energías Renovables e Ingeniería Civil

19 de noviembre

Fiestas Tec

Eventos de nuestra celebración

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EXATEC 50 aniversario Campus Querétaro Tec de Monterrey

50 años, 50 egresados destacados

Durante cinco décadas, el Tecnológico de Monterrey, campus Querétaro, ha sido testigo del crecimiento, la transformación y los logros de su comunidad, impulsados por el esfuerzo, la dedicación y el talento de sus egresados. En este espacio, celebramos a los EXATEC cuya trayectoria ha dejado huella y continúa siendo ejemplo del impacto, la excelencia y el liderazgo que distinguen a nuestra institución.

A lo largo del año esteremos relevando sus historias y trayectorias, mediante publicaciones mensuales. ¡Mantente al pendiente!

EXATEC

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- Any -
50 Aniversario Campus Querétaro
-Escuela de Arquitectura, Arte y Diseño
-Escuela de Ciencias Sociales y Gobierno
-Escuela de Humanidades y Educación
-Escuela de Ingeniería y Ciencias
-Escuela de Negocios
Campus
-Aguascalientes
-Guadalajara
-Monterrey
-Santa Fe
Capacidad: 110 personas
Capacity: 110 people
Charla por tema EXATEC Talks
-Cultura
-Deportes
-Investigación que transforma vidas
-Sentido humano
-Espíritu emprendedor
-Motivación
-Sentido de vida
Capacitaciones
Capacity: 118 people
Capacity: 125 people
Capacity: 130 people
Capacity: 15 people
Capacity: 2,500 people
Capacity: 2,500 people
Capacity: 4 people
Capacity: 24 people
Capacity: 912 people
Capacity: 4 people
Capacity: 6 people
Capacity: 70 people
Juntas
Presentaciones
Presentations
Training Sessions
Campus Chihuahua
Campus Ciudad de México
Campus Estado de México
Campus Guadalajara
Campus Monterrey
Venues
-Capacidad
--Capacidad: 4 personas
--Capacidad: 6 personas
--Capacity: 12 people
--Capacidad: 15 personas
--Capacity: 18 people
--Capacity: 20 people
--Capacity: 21 people
--Capacidad: 24 personas
--Capacity: 25 people
--Capacity: 28 people
--Capacity: 30 people
--Capacity: 31 people
--Capacity: 33 people
--Capacity: 35 people
--Capacity: 40 people
--Capacity: 42 people
--Capacity: 45 people
--Capacity: 50 people
--Capacity: 58 people
--Capacity: 60 people
--Capacidad: 70 personas
--Capacity: 80 people
--Capacity: 84 people
--Capacity: 90 people
--Capacity: 100 people
--Capacity: 112 people
--Capacidad: 118 personas
--Capacity: 120 people
--Capacidad: 125 personas
--Capacidad: 130 personas
--Capacidad: 140 personas
--Capacity: 150 people
--Capacity: 155 people
--Capacity: 160 people
--Capacity: 170 people
--Capacity: 177 people
--Capacity: 180 people
--Capacity: 200 people
--Capacity: 220 people
--Capacity: 226 people
--Capacity: 230 people
--Capacity: 240 people
--Capacity: 250 people
--Capacity: 300 people
--Capacity: 350 people
--Capacity: 380 people
--Capacity: 400 people
--Capacity: 450 people
--Capacity: 466 people
--Capacity: 500 people
--Capacity: 600 people
--Capacity: 700 people
--Capacity: 800 people
--Capacity: 1,000 people
--Capacity: 1,200 people
--Capacidad: 912 personas
--Capacidad: 912 personas
--Capacity: 1,500 people
--Capacity: 1,600 people
--Capacity: 1,750 people
--Capacidad: 2,500 personas
--Capacity: 3,000 people
--Capacity: 3,200 people
--Capacity: 6,000 people
--Capacity: 10,000 people
--Capacity: 17,000 people
-Usos y Tipo
--Outdoor
--Arenas
--Auditoriums
--Academic classrooms
--Sports field
--Conference Center
--Sports Center
--Indoor space
--Outdoor spaces
--Esplanade
--Plaza
--Conference hall
--Activations
--Computers
--Conferences
--Congresses
--Various events
--Sports events
--Sports and recreational events
--Recreational events
--Social events
--Social and recreational events
--Art exhibition
--Exhibitions
--Meetings
--Work meetings
--Workshops
--Multiple uses
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Videos

Rumbo al 50 aniversario del Tec Campus Querétaro, continúa la cuenta regresiva el cual festejaremos el 14 de agosto del presente año. 50 años transformando realidades a través de la educación.

Rumbo al 50 aniversario del Tec Campus Querétaro

Galería de nuestro aniversario

En conjunto, hemos construido un futuro lleno de posibilidades y seguiremos avanzando con la misma pasión y compromiso. Gracias por ser parte de esta maravillosa historia. Te compartimos nuestra galería de eventos que se llevarán a cabo durante nuestro 50 aniversario.

Tec Science Summit 2025

Evento

Híbrido

Centro de Congresos, Campus Monterrey | LIVE.TEC.MX

Inicia

February 27, 2025 9:00 am

Termina

February 27, 2025 5:00 pm

Dirigido a

EXATEC.

Organiza

Vicepresidencia Ejecutiva de Investigación

Ciencia interdisciplinaria para un mundo complejo

El Tec Science Summit es un foro innovador en donde se ofrece un panorama global de la ciencia y se fomenta la investigación como fuente de oportunidades y soluciones innovadoras a los retos del planeta.

En esta ocasión, el tema principal es la Ciencia interdisciplinaria para un mundo complejo que refiere al enfoque colaborativo y multidisciplinario que busca comprender y abordar los desafíos complejos de nuestro mundo actual, combinando conocimientos, métodos y perspectivas de diferentes disciplinas científicas para generar soluciones innovadoras y holísticas.

Conoce más de este evento y regístrate AQUÍ

Tec Science Summit

sciencesummit@servicios.tec.mx

REGRESAR A EVENTOS

Campus North Sonora's Trustees

Members

Associates / Active

Juan Horacio Mazón Salazar (President)
José Germán Coppel Luken (Vicepresident)
Alan Ricardo Aguirre Ibarra
Benjamín Aguilar García
Cecilia Bours de Aguayo
Delfín Alberto Ruibal Zaragoza
Eduardo Javier Tapia Camou
Félix Tonella Platt
Gilberto Armando Robles Bustamante
Héctor Manuel Monroy Zaragoza

Associates / Active

Hormes Saúl Rojo Valenzuela
Javier Martín Freig Carrillo
Jorge Cons Figueroa
José Antonio Díaz Quintanar
Julio Luebbert Mazón
Luisa Alejandra Gándara Fernández
Margot Molina Elías
Norma Dolores Castelo Vera
Roberto Mazón Caballero
Susana Coppel García
Lucía Guadalupe Canseco Campoy (Secretary)

Honorary Associates

Alfonso Reina Villegas
Alvaro Obregón Luken
Arturo Eleuterio Ortega Molina
Carlos Martin Espriu Murillo
Fernando Gutiérrez Cohen
Francisco Burruel Martinez
Francisco Díaz Brown Olea
Guadalupe Gutiérrez Luken
Hevelio Villegas Aguilar
Jorge Horacio Mazón Rubio
Marco Antonio Molina Rodríguez
Miguel Ángel Castellanos Araujo
Óscar Cuéllar Rosas
Ricardo Platt García
Roberto Kitazawa Armendáriz

Benefactor Associates

Félix Tonella Luken
Francisco Salazar Serrano
Héctor Rubén Mazón Lizárraga
Javier Gutiérrez Luken
José Santos Gutiérrez Luken
Juan de la Puente Bay
Juan Fernando Healy Loera
Raymundo García de León
Samuel Fraijo Flores
Sergio Mazón Rubio

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Asociados Activos/Consejeros

Juan Carlos Mazón Salazar (Presidente)
José Germán Coppel Luken (Vicepresidente)
Alan Ricardo Aguirre Ibarra
Benjamín Aguilar García
Cecilia Bours de Aguayo
Delfín Alberto Ruibal Zaragoza
Eduardo Javier Tapia Camou
Félix Tonella Platt
Gilberto Armando Robles Bustamante
Héctor Manuel Monroy Zaragoza

Asociados Activos/Consejeros

Asociados Honorarios

Asociados Benefactores

Volver a Gobierno Institucional

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Campus Toluca's Trustees

Members

Associates / Active

José Francisco Monroy Carrillo (President)
Gustavo Lara Alcántara (Vicepresident)
Elizabeth Nava García
Ernesto Bayón Lira
Gerardo Fernández Mena
Gustavo Adolfo Gómez López
Gustavo Alfredo Cárdenas Villafaña

Associates / Active

Jorge Garcés Domínguez
Luis Dionisio Barrera González
Marco Antonio Beltrán Bernal
María de Lourdes Monroy Carrillo
María Elena Garces Islas
Michael Ralph Baur Neuburger
Claudia Gallegos Cesaretti (Secretary)

Honorary Associates

María Guadalupe Gómez Issa
Carlos Alejandro Monroy Carrillo

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Consejo de Campus Toluca

Miembros

Asociados Activos/Consejeros

José Francisco Monroy Carrillo (Presidente)
Gustavo Lara Alcántara (Vicepresidente)
Elizabeth Nava García
Ernesto Bayón Lira
Gerardo Fernández Mena
Gustavo Adolfo Gómez López
Gustavo Alfredo Cárdenas Villafaña

Asociados Activos/Consejeros

Asociados Honorarios

María Guadalupe Gómez Issa
Carlos Alejandro Monroy Carrillo

Volver a Gobierno Institucional

Visita el sitio del campus Toluca

Campus Ciudad Juárez's Trustees

Members

Associates / Active

Julio Chiu Olivares (President)
Laura Muñoz Delgado (Vicepresident)
Alejandra De la Vega Arizpe (en licencia)
Antonio Eduardo Fernández Domínguez
Benito Fernández Mesta
Chantal Assael Arroyo
Eduardo García Ortega
Enrique Zaragoza Ito
Ernesto Moreno Escobar
Francisco Pacheco Covarrubias
Jorge Ruiz Martínez

Associates / Active

Jorge Alberto Urías Cantú
Jorge Contreras Fornelli
Lourdes Domínguez Arvizo
Luis Alberto Barrio Ramírez
Luis Raúl Fernández Iturriza
Miriam Guadalupe de la Vega Arizpe
Omar Saucedo Macías
Pablo Cuarón Galindo
Tomás Zaragoza Ito
Judith Marcela Soto Moreno (Secretary)

Honorary Associates

Roberto Assael Pontremoli

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Consejo de Campus Ciudad Juárez

Miembros

Asociados Activos/Consejeros

Julio Chiu Olivares (Presidente)
Laura Muñoz Delgado (Vicepresidente)
Alejandra De la Vega Arizpe (en licencia)
Antonio Eduardo Fernández Domínguez
Benito Fernández Mesta
Chantal Assael Arroyo
Eduardo García Ortega
Enrique Zaragoza Ito
Ernesto Moreno Escobar
Francisco Pacheco Covarrubias
Jorge Ruiz Martínez

Asociados Activos/Consejeros

Asociados Honorarios

Roberto Assael Pontremoli

Volver a Gobierno Institucional

Visita el sitio de nuestro campus Ciudad Juarez

Eugenio Garza Sada

Don Eugenio

BIOGRAPHICAL SKETCH

To talk of Don Eugenio Garza Sada, is to describe a tireless worker, a man of few words and with a precise manner of speaking. Don Eugenio was renowned not only as a successful businessman, but also as an active promoter of the development of his community, constantly acting congruently, with enormous simplicity and a deep sense of humanity, focused on the improvement of all those who surrounded him, without distinction.

FAMILY LIFE
CAREER
RELATIONSHIP WITH EDUCATION
TRASCENDENCE

Don Eugenio Garza Sada was born on January 11, 1892. His childhood coincided with the first stage of Mexico’s industrialization, during the period in which Porfirio Díaz was in office, known as the Porfiriato (1876 - 1910), and when foreign investors introduced the latest technologies of that time.

As a child, through his father’s example, he received lessons that would later become fundamental to his professional career. He learned to live side by side with risk and problems. He assimilated his father’s patriotism, community service, rectitude, modesty, high standards and severity, forging definitively the personality that would touch so many people and attain so many achievements.

He studied primary school in the Colegio de San Juan, in Saltillo, Coahuila, and then came to Monterrey to study in the Colegio Hidalgo, run by the Marist Brothers, followed by high school in a military institution, Western Academy, in the United States. He stayed in the US to study at the Massachusetts Institute of Technology, where he earned a B.S. in Civil Engineering, in 1916.

While in the United States, he became aware that education is the most effective means of achieving the industrialization and development of a country, and of the connection existing between research and science, between science and technology, and between these three components and development, wellbeing and freedom. This formed the basis for building his life project.

In 1917, he began working at the Cuauhtémoc Brewery. Upon his death, almost 56 years later, in 1973, he was President of Grupo Valores Industriales, S. A., (VISA), which brought together several companies and was created around Cuauhtémoc Brewery.

He always had a clear idea of what work is. Behind each machine, each desk, each service window, he saw the human being working there. As a result, he always treated his collaborators and employees with kindness and closeness, and maintained the austere, simple lifestyle that marked his youth.

It was once said about him: "For Don Eugenio, every task is important enough to be granted all his drive and capacity to achieve a perfect result. He lived every matter intensely and encapsulated all his experience and talent in each and every activity."

Don Eugenio Garza Sada was a devote advocate of education. He firmly believed that human development would drive Mexico to become a better country. Therefore, through Sociedad Cuauhtémoc y Famosa, he channeled highly significant resources to offer courses and, above all, grant scholarships for the children of those who worked in the affiliated companies.

After 26 years at the Cuauhtémoc Brewery, Don Eugenio considered that the preparation of Mexican technicians was long overdue, driving him to undertake his most important work: Tecnológico de Monterrey, sponsored by Enseñanza e Investigación Superior, A.C.

To this end, he met with a group of Monterrey businessmen and crystallized the idea of creating an institution that would prepare men and women comprehensively–and not just as well-qualified professionals. This institution, conceived in Don Eugenio’s mind, it is said, since 1917, began modestly in a house in Monterrey’s downtown area in 1943, with 350 students and a handful of professors.

Don Eugenio devoted a large part of his time to this institution, as Chairman of the Tecnológico Board of Directors from 1943 until his death.

Don Eugenio is an enduring example. His concern for human development through education and work, as well as for enhancing the standard of living and cultural level of his compatriots, is still alive in the numerous works he undertook, whose benefits multiply to this day since Don Eugenio knew how to transmit to so many people the values that guided his life.

IDEOLOGY OF DON EUGENIO GARZA SADA

Don Eugenio defined the Cuauhtémoc Ideology -also known as the "Don Eugenio Garza Sada Ideology"- long before companies talked about codes of ethics or mission statements. This document contains 17 personal principles and concepts, and was distributed among his colleagues, with the request to keep it in a visible place in their offices; he was the first to set an example. The Ideology remains to date as a life example for the new generations.

I. Recognize the merit of others.

For the role they may have played in the success of the company, mentioning it spontaneously, promptly and publicly. To take credit for that, to attribute to oneself the merit that belongs to those who work through their own self-motivation, would be an ignoble act, it would cut off a source of affection and would not allow the executive to behave appropriately.

II. Control one´s temper.

One should have the ability to resolve any problem or situation peacefully and reasonably, regardless of how irritating the provocations may be that must be tolerated. Those who are not capable of controlling their own impulses and expressions, cannot act as leaders of a corporation. The true executive abdicates the right to anger.

III. Never mock others.

Do not make fun of anyone or anything. Avoid hurtful jokes or those with double meanings. Keep in mind the damage that sarcasm causes; it never heals.

IV. Be polite.

Don’t be overly formal, but do make sure that others find being in your company enjoyable.

V. Be tolerant.

Of the diversities that may be found in race, color, manners, education or in the idiosyncrasies of others.

VI. Be punctual.

Those who cannot keep their appointments will soon become an encumbrance.

VII. If you are vain, you must hide it.

As if it were the most intimate secret. An executive cannot show arrogance or self-complacency. Often the failures of famous men confirm the adage, “pride comes before a fall”. If you begin to say that other employees are incompetent, or that clients are miserly and foolish, you are looking for trouble.

VIII. Do not alter the truth.

You must think before speaking and keep your promises. Half-truths may hide mistakes, but only for a short time. Lies are like a boomerang.

IX. Let others speak.

Especially collaborators, until they reach the true crux of the problem, even if you have to listen to them patiently for an hour. You would make a poor director, if you dominate the conversation instead of limiting yourself to guiding it.

X. Express yourself concisely.

With clarity and completeness, especially when giving instructions. It is always helpful to have a dictionary close by.

XI. Refine your vocabulary.

Eliminate interjections. Vulgarity and familiarity weaken expressions and create misunderstandings. Great parliamentarians never used a single vulgar expression to destroy their enemies verbally.

XII. Be sure to enjoy your job.

Having hobbies and interests in other things is positive, but if going to work on Saturdays or working overtime becomes a sacrifice, you need a vacation and a job somewhere else.

XIII. Recognize the enormous value of the manual worker.

Whose productivity makes the management position possible and affirms the future of both.

XIV. Think on the benefit of the business over your own.

This is a good tactic. Fidelity to the firm promotes self-benefit.

XV. Analyse over and above the inspiration or intuition.

This should be the prerequisite of action.

XVI. Dedication to work.

This benefits the individual, the firm and society as a whole, being similar to the priesthood.

XVII. Be modest.

It must be understood that they have nothing to do with a person’s worth - the size of a car or home, or the number of friends or clubs that one belongs to, luxuries, or the sign on the office door - and if these things mean more than a job well and quietly done, and the knowledge and spiritual refinement to acquire them, then a change of attitude or job is called for.

TEC Campus Aguascalientes
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TEC Campus Cuernavaca
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TEC Campus Hidalgo
TEC Campus Irapuato
TEC Campus Laguna
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EXATEC Talks

Sé tu mejor versión siempre

Videos recientes

EXATEC Talks

Historias que inspiran

Pláticas anteriores

50 Aniversario del Tec en Querétaro

En el marco del 50 aniversario del Tecnológico de Monterrey Campus Querétaro

Agenda del 50 Aniversario

29 al 31 de enero

22 de febrero

27 de marzo

09 de abril

10 de abril

18 al 25 de mayo

13 de agosto

14 de agosto

16 de agosto

31 de agosto

11 de septiembre

30 de octubre

10 al 14 de noviembre

19 de noviembre

Eventos de nuestra celebración

50 años, 50 egresados destacados

EXATEC

Videos

Galería de nuestro aniversario

Tec Science Summit 2025

Híbrido

Inicia

Termina

Dirigido a

Organiza

Ciencia interdisciplinaria para un mundo complejo

Tec Science Summit

Campus North Sonora's Trustees

Members

Consejo de Campus Sonora Norte

Miembros

Campus Toluca's Trustees

Consejo de Campus Toluca

Campus Ciudad Juárez's Trustees

Members

Consejo de Campus Ciudad Juárez

Miembros

Eugenio Garza Sada

FAMILY LIFE

CAREER

RELATIONSHIP WITH EDUCATION

TRASCENDENCE

I. Recognize the merit of others.

II. Control one´s temper.

III. Never mock others.

IV. Be polite.

V. Be tolerant.

VI. Be punctual.

VII. If you are vain, you must hide it.

VIII. Do not alter the truth.

IX. Let others speak.

X. Express yourself concisely.

XI. Refine your vocabulary.

XII. Be sure to enjoy your job.

XIII. Recognize the enormous value of the manual worker.

XIV. Think on the benefit of the business over your own.

XV. Analyse over and above the inspiration or intuition.

XVI. Dedication to work.

XVII. Be modest.