These are some of the experiences we have had in the spaces of the Tecnologico de Monterrey. World-class, theatrical, sports and business events where spaces are used to the maximum to create experiences for our students and citizens.

There are events that we know as corporate events, the main objective of which is to communicate, promote, or interact with people outside the institution where we work. The key for these events to be a success is that there are people, groups or external institutions that participate in the event. These events can be organized in a massive way, such as: job fairs, team buildings, expos to offer jobs, among others.

We determine as "social events" those whose main objective is to bring together different people, with no other interest than coexistence and social relationships among attendees. Almost always in social acts there is an event of a gastronomic, musical, sports type among others.

The social events that can be held inside Banorte Stadium are: concerts, sports camps, music festivals, food festivals, amateur and major league games of any sport.

The events can be promoted by any person and/or company, their main objective is to develop or publicize cultural activities, whether they are concerts, exhibitions, cultural award ceremonies, recitals, corporate, business, integration, etc.

Musical events or concerts are generally events of a cultural nature that depend on their content, complexity in the organization and logistics that it manages. Musical events can go from 10,000 people to a maximum capacity of 17,000 people using the stands and the field, it all depends on the configuration that the organizer is looking for. There are also concerts cataloged as great national and international festivals.

The term that we know as "festival" is usually used to describe those events that are characterized by having a significant number of acts by the different artists that complete the lineup and can even last several days in one or several places. Unlike solo concerts, a festival also has as one of its main characteristics the fact that it lasts for many hours, even if it lasts only one day, that is, it does not start and end in a couple of hours like most events and shows.

Sporting events are all those related to the practice of sports activities or related to the recognition of athletes. There are several major sporting events that are seen around the world such as the Olympic Games, marathons in major cities, the FIFA World Cup, Superbowl, among other major events.

In general, we can say that major events are those that generate an important economic, social or cultural movement, attract a large number of participants at a national and international level, are known nationally and even internationally, generate great media coverage, Both nationally and internationally, they have a much longer pre-production period than normal events.

These are some of the experiences we have had in the spaces of the Tecnologico de Monterrey. World-class, theatrical, sports and business events where spaces are used to the maximum to create experiences for our students and citizens.

There are events that we know as corporate events, the main objective of which is to communicate, promote, or interact with people outside the institution where we work. The key for these events to be a success is that there are people, groups or external institutions that participate in the event. These events can be organized in a massive way, such as: job fairs, team buildings, expos to offer jobs, among others.

We determine as "social events" those whose main objective is to bring together different people, with no other interest than coexistence and social relationships among attendees. Almost always in social acts there is an event of a gastronomic, musical, sports type among others.

The social events that can be held inside Banorte Stadium are: concerts, sports camps, music festivals, food festivals, amateur and major league games of any sport.

The events can be promoted by any person and/or company, their main objective is to develop or publicize cultural activities, whether they are concerts, exhibitions, cultural award ceremonies, recitals, corporate, business, integration, etc.

Musical events or concerts are generally events of a cultural nature that depend on their content, complexity in the organization and logistics that it manages. Musical events can go from 10,000 people to a maximum capacity of 17,000 people using the stands and the field, it all depends on the configuration that the organizer is looking for. There are also concerts cataloged as great national and international festivals.

The term that we know as "festival" is usually used to describe those events that are characterized by having a significant number of acts by the different artists that complete the lineup and can even last several days in one or several places. Unlike solo concerts, a festival also has as one of its main characteristics the fact that it lasts for many hours, even if it lasts only one day, that is, it does not start and end in a couple of hours like most events and shows.

Sporting events are all those related to the practice of sports activities or related to the recognition of athletes. There are several major sporting events that are seen around the world such as the Olympic Games, marathons in major cities, the FIFA World Cup, Superbowl, among other major events.

In general, we can say that major events are those that generate an important economic, social or cultural movement, attract a large number of participants at a national and international level, are known nationally and even internationally, generate great media coverage, Both nationally and internationally, they have a much longer pre-production period than normal events.

In Borregos Room you can carry out your company's corporate events as part of the organization's communication strategy. Each corporate event of this type has a unique and different motivation, a routine meeting is not conceived in the same way.

It is important to keep in mind that work meetings are the constant and daily expressions of protocol in the company. In all companies there are different meeting configurations: those that are generated and proposed within the department among the same colleagues, those that involve different departments within the company, work meetings with managers and superiors, with unions, with suppliers, with clients etc Meetings are part of the work methodology of all companies in the world, whatever their sector.

In the most frequent meetings in which we participate every day, unless we so require for some circumstance, we generally do not protocolize the seats, equipment and others. Today in company meetings the premise is going to be to maintain flexibility; and it is so, basically because the work groups and the way in which we are operating are the elements that will prevail over the different arrangements.

Not only can we use the Borregos Room to have work meetings or events in which certain company personnel participate, we can also celebrate the signing of agreements in companies which are one of the traditional acts that have been repeated over the years. These agreements are generally signed to regulate collaborative activities between our entity and other companies or institutions (local, regional, national and international). The companies that celebrate these agreements do not necessarily have to dedicate themselves or work within the same production or service sector, moreover, it is common for companies that operate in different fields to come together to achieve the same goal that leads them to get more benefit from the services and/or products they handle.

What is sought in the signing of agreements is to have a social impact, so that the participation of the media in this regard is more than necessary and fundamental. The agreements generally have some type of social or business purpose and the agreements have a certain impact on the environment in which they are developed. The dissemination of these acts seek to improve the image of the institution, the company, the manager and hence, that the media are our main target audience in this type of event, whom we want to address.

When we have a signing of agreements, the main actors are senior representatives of the companies that sign, which are understood to be directors, investors, managers or people who have responsibility and full power to sign documents that link them to the company. Generally, there are two or more companies or entities that participate in this signing, and therefore, we will have as many representatives at the chairman's table as companies that are part of the agreement.

In Borregos Room you can carry out your company's corporate events as part of the organization's communication strategy. Each corporate event of this type has a unique and different motivation, a routine meeting is not conceived in the same way.

It is important to keep in mind that work meetings are the constant and daily expressions of protocol in the company. In all companies there are different meeting configurations: those that are generated and proposed within the department among the same colleagues, those that involve different departments within the company, work meetings with managers and superiors, with unions, with suppliers, with clients etc Meetings are part of the work methodology of all companies in the world, whatever their sector.

In the most frequent meetings in which we participate every day, unless we so require for some circumstance, we generally do not protocolize the seats, equipment and others. Today in company meetings the premise is going to be to maintain flexibility; and it is so, basically because the work groups and the way in which we are operating are the elements that will prevail over the different arrangements.

Not only can we use the Borregos Room to have work meetings or events in which certain company personnel participate, we can also celebrate the signing of agreements in companies which are one of the traditional acts that have been repeated over the years. These agreements are generally signed to regulate collaborative activities between our entity and other companies or institutions (local, regional, national and international). The companies that celebrate these agreements do not necessarily have to dedicate themselves or work within the same production or service sector, moreover, it is common for companies that operate in different fields to come together to achieve the same goal that leads them to get more benefit from the services and/or products they handle.

What is sought in the signing of agreements is to have a social impact, so that the participation of the media in this regard is more than necessary and fundamental. The agreements generally have some type of social or business purpose and the agreements have a certain impact on the environment in which they are developed. The dissemination of these acts seek to improve the image of the institution, the company, the manager and hence, that the media are our main target audience in this type of event, whom we want to address.

When we have a signing of agreements, the main actors are senior representatives of the companies that sign, which are understood to be directors, investors, managers or people who have responsibility and full power to sign documents that link them to the company. Generally, there are two or more companies or entities that participate in this signing, and therefore, we will have as many representatives at the chairman's table as companies that are part of the agreement.

Located in the heart of the Monterrey campus, the Luis Elizondo Auditorium is a scenic complex of great scope in its field, with a capacity of 1,750 seats, it can host world-class theater, fashion and business events.

This format of events has been cultivated throughout history for different purposes, being a versatile way of presenting different states of mind of the different authors and creators of the staging, this of course always understood as a tool to communicate ideas in a way massive. Same tool that led the ancient Greeks to use it as an instrument of religious and civic education, staging their myths, comic stories and their already famous tragedies.

We believe that this makes theater a versatile art form that combines exercise and intellectual exposure with the representation of funny, moving, shocking situations, etc. There are very varied forms of theatrical representation, some of which do not even take place inside a theater, but in the street, and some even require the participation of the public that attends to appreciate the theater as such.

This does not mean that important antecedents do not exist in previously known cultures, such as the Egyptian. It is a culture where the presence of actors who disguised themselves with masks was common in the Middle Kingdom, telling the founding myths of the death and resurrection of the gods in which they believed.

However, we know that the Greeks were the first to cultivate the art of theater in a more profound way, to the extent that the word "theater" comes from a derivation of the Greek word théatron, which translates "place to contemplate" (from the verb theáomai, "to look", from which "theory" also comes).

Theater as an art form generally has the following characteristics:

It consists of the staging, that is, the live representation, of some story or situations, in which different characters interact. Said representation generally takes place on the stage of a favorable installation (a theater, amphitheater, auditorium, etc.), although it can also take place in other environments, public or private.

It is generally performed before a public or audience, which depending on the type of staging can be more or less involved in the piece, being passive spectators or having some degree of participation (real or simulated) in it.

It requires the performance of trained professionals with a lot of knowledge of the subject in the representation, who embody the different characters of the story and who give them life. Formerly, these actors were only men and used masks that illustrated the character of the character, something that still survives in oriental theatrical variants, such as the theater of the Japanese No.

The theatrical space can contain scenographic material (decoration and setting), as well as props, or it can appeal to the imagination to bring it all to life.

Located in the heart of the Monterrey campus, the Luis Elizondo Auditorium is a scenic complex of great scope in its field, with a capacity of 1,750 seats, it can host world-class theater, fashion and business events.

This format of events has been cultivated throughout history for different purposes, being a versatile way of presenting different states of mind of the different authors and creators of the staging, this of course always understood as a tool to communicate ideas in a way massive. Same tool that led the ancient Greeks to use it as an instrument of religious and civic education, staging their myths, comic stories and their already famous tragedies.

We believe that this makes theater a versatile art form that combines exercise and intellectual exposure with the representation of funny, moving, shocking situations, etc. There are very varied forms of theatrical representation, some of which do not even take place inside a theater, but in the street, and some even require the participation of the public that attends to appreciate the theater as such.

This does not mean that important antecedents do not exist in previously known cultures, such as the Egyptian. It is a culture where the presence of actors who disguised themselves with masks was common in the Middle Kingdom, telling the founding myths of the death and resurrection of the gods in which they believed.

However, we know that the Greeks were the first to cultivate the art of theater in a more profound way, to the extent that the word "theater" comes from a derivation of the Greek word théatron, which translates "place to contemplate" (from the verb theáomai, "to look", from which "theory" also comes).

Theater as an art form generally has the following characteristics:

It consists of the staging, that is, the live representation, of some story or situations, in which different characters interact. Said representation generally takes place on the stage of a favorable installation (a theater, amphitheater, auditorium, etc.), although it can also take place in other environments, public or private.

It is generally performed before a public or audience, which depending on the type of staging can be more or less involved in the piece, being passive spectators or having some degree of participation (real or simulated) in it.

It requires the performance of trained professionals with a lot of knowledge of the subject in the representation, who embody the different characters of the story and who give them life. Formerly, these actors were only men and used masks that illustrated the character of the character, something that still survives in oriental theatrical variants, such as the theater of the Japanese No.

The theatrical space can contain scenographic material (decoration and setting), as well as props, or it can appeal to the imagination to bring it all to life.

In our Borregos Sports Center we have sports fields with the necessary measures and care so that you can give a special touch to your sporting events. Adequate spaces with restrooms, grass, synthetic grass and dressing rooms that give a professional touch to your event.

Events considered popular are usually massive sporting events, with high participation and easily becoming media coverage. As are the soccer cups, tournaments of different disciplines, sports camps and others that involve sports.

The sports formats that require little physical demand are in which anyone who practices sports regularly as a hobby can participate. These types of configurations or formats are known, but in turn they have a very extensive list, which implies the need for a differential event organization, planned and executed professionally with the necessary care to make it a successful event.

The types of sporting events suitable to be sponsored by large companies or brands that seek to promote themselves. They must have certain characteristics which the events themselves facilitate the reach, as well as a broad brand positioning. There are interesting variations at the format level depending on the audience we want to reach and the theme chosen for the event depending on the discipline chosen, these are some of the most common examples:

• Summer camps.
• Race with big and small pets.
• Career with benefits for some AC.
• Circuit of sport events with different disciplines.
• Races and Festivals.
• Football tournaments

These sporting events that are carried out with a segmented participation, normally high. These are sports configurations and modalities practiced at a semi-professional level, with a minimum required physical condition. Generally, the participants, at this level, are willing to travel long distances to participate and value the competitive factor positively.

The events considered "big" that we consider can be the object of sponsorship for a brand that seeks a very specific positioning are those that are aimed at a certain specific niche, they can be soccer, running, camps, American football, athletics, among other disciplines. which the Borregos Sports Center meets the necessary spaces to be carried out.

By looking for a long-lasting and easily remembered position, sponsors will welcome your offering them a circuit of several events connected to each other over time. You can take as a reference the rankings, leagues, a roller marathon or a simple racing circuit.

It is very common that we have events of "amateur" categories within the activities that take place in the center, these sporting events of medium participation are focused especially on companies, unions, students, children or recognized local soccer teams. It is characterized by its simplicity when it comes to recruiting participants, given that these groups can be contacted directly. A good example would be a college tournament or league.

These are types of sporting events that we will present to sponsors who want to get closer to a specific group (segmented public) and work on their knowledge and memory of the brand.

Possibly, you will be able to offer activations of different products and/or services during the event in which the participants can try a product. This is considered a complement to the event, we make it easy to offer the production of content for your social networks thanks to the incredible facilities that the center has. In this case, the ideal is an express tournament or a masterclass, where it is easy to connect with the public in a close way.

In our Borregos Sports Center we have sports fields with the necessary measures and care so that you can give a special touch to your sporting events. Adequate spaces with restrooms, grass, synthetic grass and dressing rooms that give a professional touch to your event.

Events considered popular are usually massive sporting events, with high participation and easily becoming media coverage. As are the soccer cups, tournaments of different disciplines, sports camps and others that involve sports.

The sports formats that require little physical demand are in which anyone who practices sports regularly as a hobby can participate. These types of configurations or formats are known, but in turn they have a very extensive list, which implies the need for a differential event organization, planned and executed professionally with the necessary care to make it a successful event.

The types of sporting events suitable to be sponsored by large companies or brands that seek to promote themselves. They must have certain characteristics which the events themselves facilitate the reach, as well as a broad brand positioning. There are interesting variations at the format level depending on the audience we want to reach and the theme chosen for the event depending on the discipline chosen, these are some of the most common examples:

• Summer camps.
• Race with big and small pets.
• Career with benefits for some AC.
• Circuit of sport events with different disciplines.
• Races and Festivals.
• Football tournaments

These sporting events that are carried out with a segmented participation, normally high. These are sports configurations and modalities practiced at a semi-professional level, with a minimum required physical condition. Generally, the participants, at this level, are willing to travel long distances to participate and value the competitive factor positively.

The events considered "big" that we consider can be the object of sponsorship for a brand that seeks a very specific positioning are those that are aimed at a certain specific niche, they can be soccer, running, camps, American football, athletics, among other disciplines. which the Borregos Sports Center meets the necessary spaces to be carried out.

By looking for a long-lasting and easily remembered position, sponsors will welcome your offering them a circuit of several events connected to each other over time. You can take as a reference the rankings, leagues, a roller marathon or a simple racing circuit.

It is very common that we have events of "amateur" categories within the activities that take place in the center, these sporting events of medium participation are focused especially on companies, unions, students, children or recognized local soccer teams. It is characterized by its simplicity when it comes to recruiting participants, given that these groups can be contacted directly. A good example would be a college tournament or league.

These are types of sporting events that we will present to sponsors who want to get closer to a specific group (segmented public) and work on their knowledge and memory of the brand.

Possibly, you will be able to offer activations of different products and/or services during the event in which the participants can try a product. This is considered a complement to the event, we make it easy to offer the production of content for your social networks thanks to the incredible facilities that the center has. In this case, the ideal is an express tournament or a masterclass, where it is easy to connect with the public in a close way.