Consumer knowledge innovation, visibility and differentiation
Career field
With these skills, you will be ready to explore and propose solutions to organizations’ marketing problems. On graduating from B.A. in Marketing, you will be able to work in diverse areas, such as:
- Consumer goods producers
- World-class integrated business consulting firms
- Specialized market research agencies
- Advertising, communication and public relations agencies
- Marketing firms for the intelligent industry
- Service and manufacturing companies
¿Te identificas?
Si eres una persona creativa, analítica e intuitiva que le gusta observar con detenimiento y además disfruta de explorar de las tendencias e influir en otros, la carrera de Mercadotecnia es para ti.
The objective of the B.A. in Marketing program is to prepare professionals capable of identifying and analyzing the needs of consumers to develop national and international commercial strategies, in an ethical, honest way and respectful of the rights of other companies, in addition to committing to the sustainable development of products and services within your community. As a graduate of this program, you will work in private and public environments both nationally and internationally in areas such as market intelligence and information systems, advertising, product development, strategic sales, strategic planning, among others.
Competencies
- Generate market intelligence using advanced investigation techniques to enable organizational decision making.
- Design innovative marketing strategies that are cost-effective for organizations and sustainable for society.
- Develop multi-platform marketing plans that will build brand value for organizations and consumers.
- Design performance control strategies for marketing plans, guaranteeing their effectiveness through sustainable metrics in line with the organization’s vision.
- Develop internal marketing plans that foster the creation of a consumer-centric vision.
Entry profile
Tecnológico de Monterrey is looking for a new generation of students that have finished their high school studies and are talented, enthusiastic individuals, who are committed to the development of their environment and the wellbeing of society; people who have the potential to study an undergraduate program and become leaders with an entrepreneurial spirit, humanistic sense and competitive on an international stage.
Entry requirements: High school or equivalent.
The three stages of the model
Choose your path
Exploration
- You will open your competency file and add to it throughout your degree program.
- You will learn the foundations of the area of Business.
- You will participate in fundamental and exploration challenges from the area of Business, interacting with peers from different degree programs.
- You will study general education courses, selecting them from a collection.
- You will participate in a challenge that integrates all the competencies to be developed in this phase.
Focus
- You will acquire the core competencies of your degree, in other words, those that distinguish it.
- You will participate in more focused challenges to reinforce what you have learned and broaden your basic knowledge.
- You will have the elements to decide whether to deepen your knowledge or diversify and, subsequently, build your specialization plan.
- The Tec Weeks, challenges and overall university experiences will enrich your file.
Specialization
- You have decided between diversifying or focusing deeply in your major, which you will achieve by choosing a concentration or a stay, to name a few of your options. The TEC Semester is a flexible time to start.
- You will develop the competencies related to your specialization, increasingly connected to your passions, interests and plans.
- By passing a concentration, you will develop your competencies, and, on graduating, will be a candidate for obtaining a Diploma in that concentration, after meeting the established requirements.
How can you specialize?
Concentrations
Specialize in one of the different concentrations available at the campus of your choice, according to the profile you would like to develop.
Internships
Internships allow you to participate in the development of specific projects with companies, organizations, or research groups, in a context of total immersion related to a specialty field. They can be carried out locally, nationally or internationally.
International experiences
Experience life outside Mexico to broaden your horizons and delve into the topics of your interest.
Courses or blocks
Choose the education units that best adapt to your objectives, enabling you to specialize in your specific interests.
Concentrations
Disciplinary
Delve into your field of study
- Advertising: Creative Strategy and Production
- Arts and Tech Incubator
- Business Analytics: from Data to Decisions
- City Development
- Cognitive Neuroscience
- Digital Innovation for Experience Creation and Management
- Driving Global Business Across Frontiers
- Entrepreneurship in the Creative and Cultural Industries
- Innovation and Digital Transformation
- Learning Experience Innovation and Design Management
- Open Innovation and Technology Transfer
- Social Media and Digital Strategy
- Strategic Communication
- Strategic Management of Omnichannel Retail
Transversal
Delve into other fields of study
- Conscious Business
- Data Analytics and Artificial Intelligence Tools
- Design, Innovation and Technological Entrepreneurship
- Entrepreneurial Families, Sustainability and Transcendence
- Entrepreneurship in Action
- Government and Public Transformation
- Mexican Culture
- Quality of Life and Well-Being
- Social Innovation
*These concentraciones are not the definitive offer and their availability varies by campus.
General education course
Area exploration courses
Introductory block (CHALLENGE)
Area exploration block (CHALLENGE)
Exploration topic (CHALLENGE)
Track integrating block (CHALLENGE)
Disciplinary course
Disciplinary block (CHALLENGE)
Integrating disciplinary block (CHALLENGE)
TEC Semester
Multidisciplinary professional elective (CHALLENGE)
Final integrating block (CHALLENGE)
| Sexto Semestral |
| Professional Elective I |
| Professional Elective II |
| Professional Elective III |
| Professional Elective IV |
| Professional Elective V |
| Professional Elective VI |
| Séptimo Semestral |
| Elective I |
| Elective II |
| Elective III |
| Elective IV |
| Elective V |
| Elective VI |
| Octavo Semestral |
| Marketing Leadership I |
| Marketing Leadership II |
| Elective Multidisciplinary Professional |
Semestre
fiber_manual_recordBusiness Role in Society
fiber_manual_recordBusiness Leadership
fiber_manual_recordFinancial Analysis
fiber_manual_recordEnterprise Economy
fiber_manual_recordElective Course Mathematics and Science
fiber_manual_recordFinancial Decision
fiber_manual_recordMathematical Thinking
fiber_manual_recordBusiness Globalization
fiber_manual_recordStrategy and Talent
fiber_manual_recordBusiness Programming
fiber_manual_recordBusiness communication
fiber_manual_recordDecision Support Analysis
fiber_manual_recordStatistics for business
fiber_manual_recordFinancial Management
fiber_manual_recordBusiness Law
fiber_manual_recordElective Course Humanities and Fine Arts
fiber_manual_recordCreating Prototypes
fiber_manual_recordBusiness Model Innovation
fiber_manual_recordMarketing Insight to Develop Strategies
fiber_manual_recordTalent Management Process
fiber_manual_recordSharing Value Creation
fiber_manual_recordFinancial Planning Strategy
fiber_manual_recordElective Course Social and Behavioral Sciences
fiber_manual_recordBusiness Innovation Project
fiber_manual_recordInvestment Project Evaluation
fiber_manual_recordMarket Solutions
fiber_manual_recordMarket Strategies and Differentiation
fiber_manual_recordInternational Competency
fiber_manual_recordCulture, Organization and Human Talent
fiber_manual_recordExploration Topic
fiber_manual_recordElective Course Leadership, Entrepreneurship and Innovation
fiber_manual_recordConsumer Intelligence for Insights Generation
fiber_manual_recordExploratory Market Intelligence
fiber_manual_recordSegmentation and Positioning of Value Strategies
fiber_manual_recordCompetitive Market Definition
fiber_manual_recordDesign of Marketing Metrics
fiber_manual_recordHolistic View of the Consumer
fiber_manual_recordElective Course Ethics and Citizenship
fiber_manual_recordDevelopment Brands
fiber_manual_recordDesign of Omnichannel Experiences
fiber_manual_recordSustainable Management of Marketing Projects
fiber_manual_recordDesign of Internal marketing strategies
fiber_manual_recordPrice Optimization and Supply Chain
fiber_manual_recordProfessional Elective I
fiber_manual_recordProfessional Elective II
fiber_manual_recordProfessional Elective III
fiber_manual_recordProfessional Elective IV
fiber_manual_recordProfessional Elective V
fiber_manual_recordProfessional Elective VI
fiber_manual_recordElective I
fiber_manual_recordElective II
fiber_manual_recordElective III
fiber_manual_recordElective IV
fiber_manual_recordElective V
fiber_manual_recordElective VI
fiber_manual_recordMarketing Leadership I
fiber_manual_recordMarketing Leadership II
fiber_manual_recordElective Multidisciplinary Professional
fiber_manual_recordUnidades de formación del semestre de introducción
fiber_manual_recordEl rol de los negocios en la sociedad
fiber_manual_recordDirección de los negocios
fiber_manual_recordAnálisis financiero
fiber_manual_recordEconomía empresarial
fiber_manual_recordOptativa de matemáticas y ciencias
fiber_manual_recordDecisiones financieras
fiber_manual_recordRazonamiento matemático
fiber_manual_recordGlobalización de los negocios
fiber_manual_recordGlobalización de los negocios
fiber_manual_recordEstrategia y talento
fiber_manual_recordProgramación para negocios
fiber_manual_recordComunicación que inspira
fiber_manual_recordAnálisis para la toma de decisiones
fiber_manual_recordPensamiento estadístico
fiber_manual_recordDirección financiera
fiber_manual_recordLegalidad y negocios responsables
fiber_manual_recordOptativa de humanidades y bellas artes
fiber_manual_recordIdeación y prototipado
fiber_manual_recordInnovación de modelos de negocios
fiber_manual_recordDescubrimientos del mercado para el desarrollo de estrategias
fiber_manual_recordProcesos de gestión de talento
fiber_manual_recordCreación de valor compartido
fiber_manual_recordEstrategias de planeación financiera
fiber_manual_recordOptativa de ciencias sociales y del comportamiento
fiber_manual_recordProyecto de innovación empresarial
fiber_manual_recordEvaluación de proyectos de inversión
fiber_manual_recordConstrucción de soluciones para el mercado
fiber_manual_recordEstrategias de mercado y diferenciación
fiber_manual_recordCompetitividad internacional y oportunidades de crecimiento
fiber_manual_recordDimensión estratégica del capital humano
fiber_manual_recordTópico de exploración
fiber_manual_recordOptativa de liderazgo, emprendimiento e innovación
fiber_manual_recordInteligencia de mercado para la generación de conocimiento del consumidor
fiber_manual_recordInteligencia de mercado para la generación de conocimiento del consumidor
fiber_manual_recordInteligencia exploratoria de mercados
fiber_manual_recordSegmentación y posicionamiento de estrategias de valor
fiber_manual_recordDefinición competitiva de mercado
fiber_manual_recordDefinición competitiva de mercado
fiber_manual_recordDiseño de métricas de mercadotecnia
fiber_manual_recordDiseño de métricas de mercadotecnia
fiber_manual_recordVisión holística del consumidor
fiber_manual_recordOptativa de ética y ciudadanía
fiber_manual_recordDesarrollo de marcas que transforman
fiber_manual_recordDiseño de experiencias omnicanal
fiber_manual_recordDiseño de experiencias omnicanal
fiber_manual_recordGestión sustentable de proyectos de mercadotecnia
fiber_manual_recordGestión sustentable de proyectos de mercadotecnia
fiber_manual_recordDiseño de estrategias de mercadotecnia interna
fiber_manual_recordOptimización de precios y cadenas de valor
fiber_manual_recordOptativa Profesional I
fiber_manual_recordOptativa Profesional II
fiber_manual_recordOptativa profesional III
fiber_manual_recordOptativa profesional IV
fiber_manual_recordOptativa profesional V
fiber_manual_recordOptativa profesional VI
fiber_manual_recordTópicos I
fiber_manual_recordTópicos II
fiber_manual_recordTópicos III
fiber_manual_recordTópicos IV
fiber_manual_recordTópicos V
fiber_manual_recordTópicos VI
fiber_manual_recordLiderazgo de mercadotecnia I
fiber_manual_recordLiderazgo de mercadotecnia II
fiber_manual_recordOptativa profesional multidisciplinaria
fiber_manual_recordComputational Logic
fiber_manual_recordMathematical Thinking
fiber_manual_recordModeling of Physics: Dynamics
fiber_manual_recordExploration in the Habitat: From the Scale of the Element to the Territory
fiber_manual_recordChemical Analysis of the Environment and Construction Materials
fiber_manual_recordElective Course Mathematics and Science
fiber_manual_recordAnalysis with Probability and Statistics
fiber_manual_recordConstructive Systems
fiber_manual_recordSpatial Information
fiber_manual_recordGeographical Information Systems
fiber_manual_recordFundamentals of Geology Applied to the Built Environment
fiber_manual_recordEvaluation of the Environmental Impact of Territorial Projects
fiber_manual_recordApplication of Numerical Methods to the Built Environment
fiber_manual_recordElective Course Humanities and Fine Arts
fiber_manual_recordDesign and Construction of an Ephemeral Habitat
fiber_manual_recordThe Conceptualization of Space, its Theory and its History
fiber_manual_recordRepresentation of Architecture and its Construction
fiber_manual_recordElective Course Social and Behavioral Sciences
fiber_manual_recordExploration Topic
fiber_manual_recordArchitecture and Contexts
fiber_manual_recordCommunity Facilities
fiber_manual_recordResearch and Architectural Project
fiber_manual_recordElective Course Leadership, Entrepreneurship and Innovation
fiber_manual_recordCollective Housing
fiber_manual_recordSingle Family Home
fiber_manual_recordConstructibility
fiber_manual_recordElective Course Ethics and Citizenship
fiber_manual_recordElective I
fiber_manual_recordElective II
fiber_manual_recordElective III
fiber_manual_recordElective IV
fiber_manual_recordElective V
fiber_manual_recordElective VI
fiber_manual_recordProfessional Elective I
fiber_manual_recordProfessional Elective II
fiber_manual_recordProfessional Elective III
fiber_manual_recordProfessional Elective IV
fiber_manual_recordProfessional Elective V
fiber_manual_recordProfessional Elective VI
fiber_manual_recordElective Multidisciplinary Professional
fiber_manual_recordEntrepreneurship in the Field of Architecture
fiber_manual_recordArchitectural Management
fiber_manual_recordAnálisis químico del ambiente y de los materiales de construcción
fiber_manual_recordMateria Optativa
fiber_manual_recordResolución de problemas con lógica computacional
fiber_manual_recordExploración en el hábitat: de la escala del elemento al territorio
fiber_manual_recordRazonamiento basado en matemáticas
fiber_manual_recordModelación de la física en el ambiente construido: Estática
fiber_manual_recordModelación de la física en el ambiente construido: Dinámica
fiber_manual_recordAnálisis de fenómenos naturales y sociales con probabilidad y estadística
fiber_manual_recordFundamentos de geología aplicada en el ambiente construido
fiber_manual_recordModelación y representación gráfica en tu entorno con geomática
fiber_manual_recordAplicación de métodos numéricos al ambiente construido
fiber_manual_recordEvaluación del impacto ambiental de proyectos territoriales
fiber_manual_recordModelación y representación gráfica de tu campus con topología
fiber_manual_recordModelación y representación gráfica de un edificio
fiber_manual_recordMateria Optativa
fiber_manual_recordDiseño y construcción de un hábitat efímero
fiber_manual_recordLa conceptualización del espacio, su teoría y su historia
fiber_manual_recordRepresentación de la arquitectura y su construcción
fiber_manual_recordMateria Optativa
fiber_manual_recordDe la idea al modelo arquitectónico
fiber_manual_recordArquitectura y contextos
fiber_manual_recordEquipamiento comunitario
fiber_manual_recordInvestigación y proyecto arquitectónico
fiber_manual_recordMateria Optativa
fiber_manual_recordVivienda colectiva
fiber_manual_recordVivienda unifamiliar
fiber_manual_recordConstructibilidad
fiber_manual_recordOptativa de ética y ciudadanía
fiber_manual_recordTópicos I
fiber_manual_recordTópicos II
fiber_manual_recordTópicos III
fiber_manual_recordTópicos IV
fiber_manual_recordTópicos V
fiber_manual_recordTópicos VI
fiber_manual_recordOptativa Profesional I
fiber_manual_recordOptativa Profesional II
fiber_manual_recordOptativa profesional III
fiber_manual_recordOptativa profesional IV
fiber_manual_recordOptativa profesional V
fiber_manual_recordOptativa profesional VI
fiber_manual_recordEmprendimiento en el ámbito de la arquitectura
fiber_manual_recordGestión arquitectónica
fiber_manual_recordOptativa profesional multidisciplinaria
fiber_manual_recordElective Course Mathematics and Science
fiber_manual_recordEngineering and Science Modeling
fiber_manual_recordMotion Modeling in Bioengineering and Chemical Process
fiber_manual_recordModeling Conservation Laws in Bioengineering and Chemical Processes
fiber_manual_recordMathematical Thinking I
fiber_manual_recordFoundation of the Structure and Transformation of Matter
fiber_manual_recordAnalysis of Properties and Transformation of Matter
fiber_manual_recordComputational Thinking for Engineering
fiber_manual_recordElective Course Humanities and Fine Arts
fiber_manual_recordPhysical Experimentation and Statistical Thinking
fiber_manual_recordThermodynamic Modeling in Bioengineering and Chemical Processes
fiber_manual_recordModeling of Electrical Systems in Bioengineering and Chemical Processes
fiber_manual_recordModeling of Electromagnetic Systems in Bioengineering and Chemical Processes
fiber_manual_recordIntermediate Mathematical Modeling
fiber_manual_recordChemical Experimentation and Statistical Thinking I
fiber_manual_recordAnalysis of the Transformation of Matter in Chemical Processes
fiber_manual_recordChemical Experimentation and Statistical Thinking II
fiber_manual_recordFoundation and Interpretation of Molecular Biology
fiber_manual_recordElective Course Social and Behavioral Sciences
fiber_manual_recordApplication of the Principles of Conservation of Matter in Chemical and Biological Processes
fiber_manual_recordApplication of the Principles of Conservation of Energy to Chemical and Biological Processes
fiber_manual_recordApplication of Chemical Analysis
fiber_manual_recordExperimentation in Analytical Chemistry
fiber_manual_recordStructural Analysis of Organic Molecules and their Properties
fiber_manual_recordFoundation of the Structure and Properties of Biomolecules
fiber_manual_recordExploration Topic
fiber_manual_recordAnalysis of Productive Biosystems
fiber_manual_recordEvaluation of Nutrition and Health in Biosystems
fiber_manual_recordFoundation of Productive Biosystems
fiber_manual_recordIntegration of Bioproductive Processes
fiber_manual_recordConservation of Natural Resources in Biosystems
fiber_manual_recordElective Course Leadership, Entrepreneurship and Innovation
fiber_manual_recordManagement of the Productive Biosystem
fiber_manual_recordIntegration of Sustainable Technologies in Biosystems
fiber_manual_recordImprovement of Biosystems with Genetics and Biotechnology
fiber_manual_recordElective Course Ethics and Citizenship
fiber_manual_recordProductivity Evaluation
fiber_manual_recordAdvanced Production Management
fiber_manual_recordApplication of Metrology in Productive Biosystems
fiber_manual_recordDevelopment of Control and Automation Elements in Biosystems
fiber_manual_recordProfessional Elective I
fiber_manual_recordProfessional Elective II
fiber_manual_recordProfessional Elective III
fiber_manual_recordProfessional Elective IV
fiber_manual_recordProfessional Elective V
fiber_manual_recordProfessional Elective VI
fiber_manual_recordBioproduction in Controlled Environments
fiber_manual_recordDigital Transformation of Productive Biosystems
fiber_manual_recordComprehensive and Eco-Efficient Management
fiber_manual_recordElective Multidisciplinary Professional
fiber_manual_recordUnidades de formación del semestre de introducción
fiber_manual_recordOptativa de matemáticas y ciencias
fiber_manual_recordModelación de la ingeniería y ciencias
fiber_manual_recordModelación del movimiento en bioingeniería y procesos químicos
fiber_manual_recordAplicación de las leyes de conservación en ingeniería de procesos
fiber_manual_recordModelación matemática fundamental
fiber_manual_recordAnálisis de la estructura, propiedades y transformación de la materia
fiber_manual_recordPensamiento computacional para ingeniería
fiber_manual_recordOptativa de humanidades y bellas artes
fiber_manual_recordExperimentación física y pensamiento estadístico
fiber_manual_recordAplicación de la termodinámica en ingeniería de procesos
fiber_manual_recordAnálisis de sistemas eléctricos en ingeniería de procesos
fiber_manual_recordAnálisis de sistemas electromagnéticos en ingeniería de procesos
fiber_manual_recordModelación matemática intermedia
fiber_manual_recordExperimentación química y pensamiento estadístico fundamental
fiber_manual_recordAnálisis de la transformación de la materia en procesos químicos
fiber_manual_recordExperimentación química y pensamiento estadístico intermedio
fiber_manual_recordFundamentación de la biología molecular
fiber_manual_recordOptativa de ciencias sociales y del comportamiento
fiber_manual_recordAplicación de la conservación de la materia en ingeniería de procesos
fiber_manual_recordAplicación de la conservación de la energía en ingeniería de procesos
fiber_manual_recordAplicación del análisis químico
fiber_manual_recordExperimentación en química analítica
fiber_manual_recordAnálisis estructural de moléculas orgánicas y sus propiedades
fiber_manual_recordFundamentación de la estructura y propiedades de biomoléculas
fiber_manual_recordTópico de exploración
fiber_manual_recordAnálisis de biosistemas productivos
fiber_manual_recordEvaluación de nutrición y sanidad en los biosistemas
fiber_manual_recordFundamentación de biosistemas productivos
fiber_manual_recordIntegración de procesos bioproductivos
fiber_manual_recordConservación de recursos naturales en biosistemas
fiber_manual_recordOptativa de liderazgo, emprendimiento e innovación
fiber_manual_recordGestión de biosistemas productivos
fiber_manual_recordIntegración de tecnologías sustentables en biosistemas
fiber_manual_recordMejora de biosistemas con genética y biotecnología
fiber_manual_recordOptativa de ética y ciudadanía
fiber_manual_recordEvaluación de la productividad
fiber_manual_recordGestión avanzada de la producción
fiber_manual_recordAplicación de metrología en biosistemas productivos
fiber_manual_recordAplicación de automatización y control en biosistemas
fiber_manual_recordBioproducción en ambientes controlados
fiber_manual_recordOptativa Profesional I
fiber_manual_recordOptativa Profesional II
fiber_manual_recordOptativa profesional III
fiber_manual_recordOptativa profesional IV
fiber_manual_recordOptativa profesional V
fiber_manual_recordOptativa profesional VI
fiber_manual_recordTransformación digital de biosistemas productivos
fiber_manual_recordGestión integral y ecoeficiente
fiber_manual_recordOptativa profesional multidisciplinaria
fiber_manual_recordElective Course Mathematics and Science
fiber_manual_recordEngineering and Science Modeling
fiber_manual_recordMotion Modeling in Bioengineering and Chemical Process
fiber_manual_recordModeling Conservation Laws in Bioengineering and Chemical Processes
fiber_manual_recordMathematical Thinking I
fiber_manual_recordFoundation of the Structure and Transformation of Matter
fiber_manual_recordAnalysis of Properties and Transformation of Matter
fiber_manual_recordComputational Thinking for Engineering
fiber_manual_recordElective Course Humanities and Fine Arts
fiber_manual_recordPhysical Experimentation and Statistical Thinking
fiber_manual_recordThermodynamic Modeling in Bioengineering and Chemical Processes
fiber_manual_recordModeling of Electrical Systems in Bioengineering and Chemical Processes
fiber_manual_recordModeling of Electromagnetic Systems in Bioengineering and Chemical Processes
fiber_manual_recordIntermediate Mathematical Modeling
fiber_manual_recordChemical Experimentation and Statistical Thinking I
fiber_manual_recordAnalysis of the Transformation of Matter in Chemical Processes
fiber_manual_recordChemical Experimentation and Statistical Thinking II
fiber_manual_recordFoundation and Interpretation of Molecular Biology
fiber_manual_recordOElective Course Social and Behavioral Sciences
fiber_manual_recordApplication of the Principles of Conservation of Matter in Chemical and Biological Processes
fiber_manual_recordApplication of the Principles of Conservation of Energy to Chemical and Biological Processes
fiber_manual_recordApplication of Chemical Analysis
fiber_manual_recordExperimentation in Analytical Chemistry
fiber_manual_recordStructural Analysis of Organic Molecules and their Properties
fiber_manual_recordFoundation of the Structure and Properties of Biomolecules
fiber_manual_recordExploration Topic
fiber_manual_recordElective Course Leadership, Entrepreneurship and Innovation
fiber_manual_recordHealthy Food Design
fiber_manual_recordPlanning of Food Distribution Systems
fiber_manual_recordFeasibility Evaluation of New Products
fiber_manual_recordSustainable Design of Food Processes
fiber_manual_recordOptimization of Processes and Safety Systems
fiber_manual_recordFood Design through the Analysis of Physicochemical Changes
fiber_manual_recordElective Course Ethics and Citizenship
fiber_manual_recordDesign of Sustainable Processes
fiber_manual_recordConsumer Analysis and Food Market
fiber_manual_recordDesign of Process Management and Safety Systems
fiber_manual_recordAdministration of Processes and Safety Systems
fiber_manual_recordApplication of Sensory Analysis in Food
fiber_manual_recordSimulation of Food Transformation Processes
fiber_manual_recordSustainable Development of Healthy and Personalized Foods
fiber_manual_recordProfessional Elective I
fiber_manual_recordProfessional Elective II
fiber_manual_recordProfessional Elective III
fiber_manual_recordProfessional Elective IV
fiber_manual_recordProfessional Elective V
fiber_manual_recordProfessional Elective VI
fiber_manual_recordElective Multidisciplinary Professional
fiber_manual_recordDesign and Administration of Food Production and Distribution Processes
fiber_manual_recordUnidades de formación del semestre de introducción
fiber_manual_recordOptativa de matemáticas y ciencias
fiber_manual_recordModelación de la ingeniería y ciencias
fiber_manual_recordModelación del movimiento en bioingeniería y procesos químicos
fiber_manual_recordAplicación de las leyes de conservación en ingeniería de procesos
fiber_manual_recordModelación matemática fundamental
fiber_manual_recordAnálisis de la estructura, propiedades y transformación de la materia
fiber_manual_recordPensamiento computacional para ingeniería
fiber_manual_recordOptativa de humanidades y bellas artes
fiber_manual_recordExperimentación física y pensamiento estadístico
fiber_manual_recordAplicación de la termodinámica en ingeniería de procesos
fiber_manual_recordAnálisis de sistemas eléctricos en ingeniería de procesos
fiber_manual_recordAnálisis de sistemas electromagnéticos en ingeniería de procesos
fiber_manual_recordModelación matemática intermedia
fiber_manual_recordExperimentación química y pensamiento estadístico fundamental
fiber_manual_recordAnálisis de la transformación de la materia en procesos químicos
fiber_manual_recordExperimentación química y pensamiento estadístico intermedio
fiber_manual_recordFundamentación de la biología molecular
fiber_manual_recordOptativa de ciencias sociales y del comportamiento
fiber_manual_recordAplicación de la conservación de la materia en ingeniería de procesos
fiber_manual_recordAplicación de la conservación de la energía en ingeniería de procesos
fiber_manual_recordAplicación del análisis químico
fiber_manual_recordExperimentación en química analítica
fiber_manual_recordAnálisis estructural de moléculas orgánicas y sus propiedades
fiber_manual_recordFundamentación de la estructura y propiedades de biomoléculas
fiber_manual_recordTópico de exploración
fiber_manual_recordOptativa de liderazgo, emprendimiento e innovación
fiber_manual_recordDiseño de alimentos saludables
fiber_manual_recordDiseño de alimentos saludables
fiber_manual_recordPlaneación de sistemas de distribución de alimentos
fiber_manual_recordEvaluación de factibilidad de nuevos productos
fiber_manual_recordDiseño sustentable en procesamiento de alimentos
fiber_manual_recordOptimización de procesos y sistemas de inocuidad
fiber_manual_recordAnálisis fisicoquímico en el diseño de alimentos
fiber_manual_recordOptativa de ética y ciudadanía
fiber_manual_recordDiseño de procesos sustentables
fiber_manual_recordAnálisis del consumidor y mercado de alimentos
fiber_manual_recordDiseño de sistemas de administración de procesos e inocuidad
fiber_manual_recordAdministración de procesos y sistemas de inocuidad
fiber_manual_recordAplicación del análisis sensorial en alimentos
fiber_manual_recordSimulación de procesos de transformación de alimentos
fiber_manual_recordDesarrollo sustentable de alimentos saludables y personalizados
fiber_manual_recordOptativa Profesional I
fiber_manual_recordOptativa Profesional II
fiber_manual_recordOptativa profesional III
fiber_manual_recordOptativa profesional IV
fiber_manual_recordOptativa profesional V
fiber_manual_recordOptativa profesional VI
fiber_manual_recordOptativa profesional multidisciplinaria
fiber_manual_recordAdministración de procesos de producción y distribución de alimentos
fiber_manual_recordElective Course Mathematics and Science
fiber_manual_recordEngineering and Science Modeling
fiber_manual_recordMotion Modeling in Bioengineering and Chemical Process
fiber_manual_recordModeling Conservation Laws in Bioengineering and Chemical Processes
fiber_manual_recordMathematical Thinking I
fiber_manual_recordFoundation of the Structure and Transformation of Matter
fiber_manual_recordAnalysis of Properties and Transformation of Matter
fiber_manual_recordComputational Thinking for Engineering
fiber_manual_recordElective Course Humanities and Fine Arts
fiber_manual_recordPhysical Experimentation and Statistical Thinking
fiber_manual_recordThermodynamic Modeling in Bioengineering and Chemical Processes
fiber_manual_recordModeling of Electrical Systems in Bioengineering and Chemical Processes
fiber_manual_recordModeling of Electromagnetic Systems in Bioengineering and Chemical Processes
fiber_manual_recordIntermediate Mathematical Modeling
fiber_manual_recordChemical Experimentation and Statistical Thinking I
fiber_manual_recordAnalysis of the Transformation of Matter in Chemical Processes
fiber_manual_recordChemical Experimentation and Statistical Thinking II
fiber_manual_recordFoundation and Interpretation of Molecular Biology
fiber_manual_recordElective Course Social and Behavioral Sciences
fiber_manual_recordApplication of the Principles of Conservation of Matter in Chemical and Biological Processes
fiber_manual_recordApplication of the Principles of Conservation of Energy to Chemical and Biological Processes
fiber_manual_recordApplication of Chemical Analysis
fiber_manual_recordExperimentation in Analytical Chemistry
fiber_manual_recordStructural Analysis of Organic Molecules and their Properties
fiber_manual_recordFoundation of the Structure and Properties of Biomolecules
fiber_manual_recordExploration Topic
fiber_manual_recordPreparation of Biotechnological Products
fiber_manual_recordSynthesis of Biofactories
fiber_manual_recordAnalysis and Study of Biosystems
fiber_manual_recordFoundation and Application of Molecular Bases
fiber_manual_recordElective Course Leadership, Entrepreneurship and Innovation
fiber_manual_recordIn Vitro experimentation
fiber_manual_recordIntegration of Transfer Operations
fiber_manual_recordModeling Transport Phenomena
fiber_manual_recordElective Course Ethics and Citizenship
fiber_manual_recordDesign of Bioreactors
fiber_manual_recordDesign of Bioseparation Strategies
fiber_manual_recordPlanning of Biotechnological Processes
fiber_manual_recordApplication and Analysis of Omic Technologies
fiber_manual_recordProspection of Bioprocesses
fiber_manual_recordProfessional Elective I
fiber_manual_recordProfessional Elective II
fiber_manual_recordProfessional Elective III
fiber_manual_recordProfessional Elective IV
fiber_manual_recordProfessional Elective V
fiber_manual_recordProfessional Elective VI
fiber_manual_recordDesign of Biotechnological Processes and Bioproducts
fiber_manual_recordElective Multidisciplinary Professional
fiber_manual_recordUnidades de formación del semestre de introducción
fiber_manual_recordOptativa de matemáticas y ciencias
fiber_manual_recordModelación de la ingeniería y ciencias
fiber_manual_recordModelación del movimiento en bioingeniería y procesos químicos
fiber_manual_recordAplicación de las leyes de conservación en ingeniería de procesos
fiber_manual_recordModelación matemática fundamental
fiber_manual_recordAnálisis de la estructura, propiedades y transformación de la materia
fiber_manual_recordPensamiento computacional para ingeniería
fiber_manual_recordOptativa de humanidades y bellas artes
fiber_manual_recordExperimentación física y pensamiento estadístico
fiber_manual_recordAplicación de la termodinámica en ingeniería de procesos
fiber_manual_recordAnálisis de sistemas eléctricos en ingeniería de procesos
fiber_manual_recordAnálisis de sistemas electromagnéticos en ingeniería de procesos
fiber_manual_recordModelación matemática intermedia
fiber_manual_recordExperimentación química y pensamiento estadístico fundamental
fiber_manual_recordAnálisis de la transformación de la materia en procesos químicos
fiber_manual_recordExperimentación química y pensamiento estadístico intermedio
fiber_manual_recordFundamentación de la biología molecular
fiber_manual_recordOptativa de ciencias sociales y del comportamiento
fiber_manual_recordAplicación de la conservación de la materia en ingeniería de procesos
fiber_manual_recordAplicación de la conservación de la energía en ingeniería de procesos
fiber_manual_recordAplicación del análisis químico
fiber_manual_recordExperimentación en química analítica
fiber_manual_recordAnálisis estructural de moléculas orgánicas y sus propiedades
fiber_manual_recordFundamentación de la estructura y propiedades de biomoléculas
fiber_manual_recordTópico de exploración
fiber_manual_recordElaboración de productos biotecnológicos
fiber_manual_recordSíntesis de biofábricas
fiber_manual_recordAnálisis y estudio de biosistemas
fiber_manual_recordAplicación de bases moleculares
fiber_manual_recordOptativa de liderazgo, emprendimiento e innovación
fiber_manual_recordExperimentación in vitro
fiber_manual_recordIntegración de operaciones de transferencia
fiber_manual_recordAnálisis de fenómenos de transporte
fiber_manual_recordOptativa de ética y ciudadanía
fiber_manual_recordDiseño de biorreactores
fiber_manual_recordDiseño de estrategias de bioseparación
fiber_manual_recordPlaneación de procesos biotecnológicos
fiber_manual_recordAplicación y análisis de las tecnologías ómicas
fiber_manual_recordProspección de bioprocesos
fiber_manual_recordOptativa Profesional I
fiber_manual_recordOptativa Profesional II
fiber_manual_recordOptativa profesional III
fiber_manual_recordOptativa profesional IV
fiber_manual_recordOptativa profesional V
fiber_manual_recordOptativa profesional VI
fiber_manual_recordDiseño de procesos biotecnológicos y de bioproductos
fiber_manual_recordOptativa profesional multidisciplinaria
Related programs
BGB - Bachelor in Global Business
BBA - B.A. in Strategy and Business Transformation
LAF - B.A. in Financial Management
LCPF - B.A. in Finance & Accounting
LDE - B.A. in Entrepreneurship
LDO - B.A. in Human Resource Management
Exploration
Exploration
Focus
Specialization
General education course
Area exploration courses
Introductory block (CHALLENGE)
Area exploration block (CHALLENGE)
Exploration topic (CHALLENGE)
Track integrating block (CHALLENGE)
TEC Semester
Multidisciplinary professional elective (CHALLENGE)
Final integrating block (CHALLENGE)