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Estado de México Campus
Estado de México
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Estado de México
Estado de México
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More about the institution

Banderas con logotipo y escudo institucional, Tecnológico de Monterrey

Assessment and Continuous Improvement

Strengthening and Developing Tecnológico de Monterrey

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Academic Quality Assurance

Over the last 25 years, Tecnológico de Monterrey's assurance of academic quality has revolved mainly around five axes: the adequate selection of candidates through admission processes and standards; the evaluation of learning in a standardized way, by the institution and external agencies and schools; follow-up of our graduates; institutional effectiveness evaluation through performance indicators; and obtaining and maintaining national and international accreditations, both at the institutional level and at the academic programs.

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Admission Standards

Tecnológico de Monterrey is looking for a new generation of students: talented and enthusiastic people, committed to the development of their environment and the wellness of society; people with potential to become leaders capable of innovating, undertake and also seek for personal development in all their dimensions. Our admission process aims to get to know you, for your academic performance and for everything that makes you extraordinary. In order for an objective and impartial evaluation of all candidates be conducted, our Admissions Committee will carefully review the information you share with us about who you are, what you are passionate about, and how you can contribute to our student community exclusively.

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Learning Evaluation

An essential component of academic quality is the evaluation of learning, as a tool to identify areas of opportunity both at the individual student level and at the academic programs. Also of the institution in general. As a reinforcement of the evaluation activities carried out by teachers in their courses, Tecnológico de Monterrey has promoted the use of standardized tests such as the Bachelor´s Degree General Assessment (EGEL in spanish), developed by the National Center for Higher Education Evaluation CSO (CENEVAL in spanish). Simultaneously, the institution has designed integrative evaluations for academic programs that have no external testing, with the purpose of measuring the level of knowledge and skills shown by students at the end of their undergraduate studies. Results obtained from external and internal tests are part of the academic quality indicators with which the performance of the Tecnológico de Monterrey campuses is evaluated each semester.

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Graduates' follow-up

Since 1989, Tecnológico de Monterrey has periodically and systematically measured its graduates´s performance and pathway. Graduate studies contribute to the evaluation and accomplishment of the institutional Mission and support the continuous improvement processes of study plans and academic support services. Additionally, Tecnológico de Monterrey periodically consults the companies that employ its graduates, to find out the perception of the work performance and training of the alumni. These results allow us to identify areas for improvement in the study plans and promote links with the country's productive sector. Graduate Follow-up studies are a key tool to evaluate the academic quality of Tecnológico de Monterrey because they focus on measuring the ultimate impact of educational work: the performance of graduates and their contribution to society.

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Institutional Effectiveness

In order to follow up on the strategies adopted to achieve the Tecnológico de Monterrey's Vission and Mission, the Institution developed a process to ensure the quality of the programs and projects derived from strategic planning. This process allows campuses performance evaluation through academic, financial and operational indicators. Following the precept that what is not measured cannot be improved, Tecnológico de Monterrey, through the process of evaluating institutional effectiveness, has generated the required information over 25 years to operate under the philosophy of improvement. keep going.

Find out more >

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Accreditations

Since its inception, Tec de Monterrey has recognized the importance of accreditations, give the fact that they involve the evaluation by external entities of compliance with high standards of academic quality, both at an international and national level. The fact that the determined commitment to the accreditation processes strengthens the national and international recognition of the Tecnológico de Monterrey t's undisputed.

Find out more >

Education Investment Plan

Tecnológico de Monterrey's Educational Investment Program is an alternative created for those who wish to ensure their children's education in advance, acquiring tuition certificates at current prices, for a future use at high school, undergraduate or continuous education levels at the Institution.

Benefits
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Safe Investment

A refundable, transferable and saleable investment, supported by Tecnológico de Monterrey.

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Prevention

Study expenses anticipation by acquiring certificates at current prices for future use.

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Serenity

By ensuring your daughter's / son's educational future.

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Acquisition of Value

As tuition increases, the certificate tuition's value does too.

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Flexibility

They can be purchased partially or completely, at the needed time.

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Reach

You can use the tuition certificates at any Tecnológico de Monterrey Campus.

Vista panorámica Campus Monterrey

Más sobre la institución

Banderas con logotipo y escudo institucional, Tecnológico de Monterrey

Evaluación y Mejora Continua

Fortalecimiento y Desarrollo del Tecnológico de Monterrey

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Academic Quality Assurance

Over the last 25 years, Tecnológico de Monterrey's assurance of academic quality has revolved mainly around five axes: the adequate selection of candidates through admission processes and standards; the evaluation of learning in a standardized way, by the institution and external agencies and schools; follow-up of our graduates; institutional effectiveness evaluation through performance indicators; and obtaining and maintaining national and international accreditations, both at the institutional level and at the academic programs.

radio_button_unchecked radio_button_checked

Admission Standards

Tecnológico de Monterrey is looking for a new generation of students: talented and enthusiastic people, committed to the development of their environment and the wellness of society; people with potential to become leaders capable of innovating, undertake and also seek for personal development in all their dimensions. Our admission process aims to get to know you, for your academic performance and for everything that makes you extraordinary. In order for an objective and impartial evaluation of all candidates be conducted, our Admissions Committee will carefully review the information you share with us about who you are, what you are passionate about, and how you can contribute to our student community exclusively.

radio_button_unchecked radio_button_checked

Learning Evaluation

An essential component of academic quality is the evaluation of learning, as a tool to identify areas of opportunity both at the individual student level and at the academic programs. Also of the institution in general. As a reinforcement of the evaluation activities carried out by teachers in their courses, Tecnológico de Monterrey has promoted the use of standardized tests such as the Bachelor´s Degree General Assessment (EGEL in spanish), developed by the National Center for Higher Education Evaluation CSO (CENEVAL in spanish). Simultaneously, the institution has designed integrative evaluations for academic programs that have no external testing, with the purpose of measuring the level of knowledge and skills shown by students at the end of their undergraduate studies. Results obtained from external and internal tests are part of the academic quality indicators with which the performance of the Tecnológico de Monterrey campuses is evaluated each semester.

radio_button_unchecked radio_button_checked

Graduates' follow-up

Since 1989, Tecnológico de Monterrey has periodically and systematically measured its graduates´s performance and pathway. Graduate studies contribute to the evaluation and accomplishment of the institutional Mission and support the continuous improvement processes of study plans and academic support services. Additionally, Tecnológico de Monterrey periodically consults the companies that employ its graduates, to find out the perception of the work performance and training of the alumni. These results allow us to identify areas for improvement in the study plans and promote links with the country's productive sector. Graduate Follow-up studies are a key tool to evaluate the academic quality of Tecnológico de Monterrey because they focus on measuring the ultimate impact of educational work: the performance of graduates and their contribution to society.

radio_button_unchecked radio_button_checked

Institutional Effectiveness

In order to follow up on the strategies adopted to achieve the Tecnológico de Monterrey's Vission and Mission, the Institution developed a process to ensure the quality of the programs and projects derived from strategic planning. This process allows campuses performance evaluation through academic, financial and operational indicators. Following the precept that what is not measured cannot be improved, Tecnológico de Monterrey, through the process of evaluating institutional effectiveness, has generated the required information over 25 years to operate under the philosophy of improvement. keep going.

Find out more >

radio_button_unchecked radio_button_checked

Accreditations

Since its inception, Tec de Monterrey has recognized the importance of accreditations, give the fact that they involve the evaluation by external entities of compliance with high standards of academic quality, both at an international and national level. The fact that the determined commitment to the accreditation processes strengthens the national and international recognition of the Tecnológico de Monterrey t's undisputed.

Find out more >

Inversión Educativa Tec

Inversión Educativa Tec es una alternativa creada por el Tecnológico de Monterrey para quienes desean asegurar la educación de sus hijos por anticipado, mediante la adquisición de certificados de colegiatura a precios actuales, para su uso futuro, en los niveles de preparatoria, profesional o educación continua en el Tecnológico de Monterrey.

Beneficios
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Inversión Segura

Es una inversión respaldada por el Tecnológico de Monterrey. Además, son reembolsables, transferibles o vendibles.

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Prevención

Anticipas los gastos de estudio, adquiriendo certificados a precio actual para uso futuro.

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Tranquilidad

Aseguras el futuro educativo de tu hija/hijo.

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Adquieren Valor

Conforme aumenta la colegiatura, se incrementa el valor del certificado de colegiatura.

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Flexibilidad

Se puede adquirir por fracciones o periodos completos en el momento que requieras realizar la compra. Se puede realizar cambio de beneficiario o nivel de estudios.

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Alcance

Podrás utilizar los certificados de colegiaturas en cualquier Campus del Tecnólogico de Monterrey.

Campus
Ciudad de México Campus
Ciudad de México
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Campus
Ciudad de México
Ciudad de México
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Asociación EXATEC STEAM

EXATEC STEAM

Board Members

Elvia Cisneros Flores - Presidenta
Diana Medrano Colomé - Vicepresidente
Adriana Scarlett Fernández Neaves - Secretaria
Fátima Guadalupe López Gálvez - Tesorera
Francisco Javier Murillo Escutia - Coordinador de Relaciones Públicas
Germán Alfonso Hernández Toral - Coordinador de Filantropía
Oscar Hirata Hirata - Coordinador de Redes Sociales
Victor Manuel Zamudio Rodríguez - Coordinador de Regiones
Paola Ortega Ortíz - Coordinador de Innovación

Description

Creada en 2021, EXATEC STEAM es un grupo interdisciplinario interesado en impactar en comunidades de niños y jóvenes para fomentar su interés y habilidades por las áreas de Ciencia, Tecnología, Ingeniería, Arte y Matemáticas, respondiendo a la creciente necesidad del mercado laboral y en busca de mejorar su calidad de vida y la de sus comunidades. Enfocado en promover y visibilizar programas STEAM, incluyendo reducir la brecha de género de manera que más niñas y mujeres se desempeñen en estas áreas.

Dhruv Grewal - Faculty

Dhruv Grewal

Dhruv Grewal

Distinguished Visiting Professor in Retail and Marketing

Business School and EGADE Business School


Expertise

Retail and Marketing
Direct Marketing and E-commerce 
Marketing Research

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Overview

Professor Dhruv Grewal’s research and teaching interests focus on the broad areas of value-based marketing strategies, retailing, pricing and marketing research.

He´s a Distinguished Fellow of the Academy of Marketing Science, and since 1991, he has been ranked as one of the most prolific scholars in the field. To date, he has published more than 120 articles in journals such as the Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, Journal of Retailing, Journal of Consumer Psychology, Journal of Applied Psychology, and Journal of the Academy of Marketing Science. Dr. Grewal has also co-authored several books and is serving on numerous editorial review boards.

Dr. Grewal was selected as AMA Fellow by the American Marketing Association in February 2022, in recognition to his extensive contribution to the discipline.

Dhruv Grewal joined Tecnológico de Monterrey as Distinguished Visiting Professor in Retail and Marketing.

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Education and Training

  • Ph D, Virginia Polytechnic Institute and State University.
  • MBA, Virginia Polytechnic Institute and State University.
  • BCom, University of Delhi, Delhi.
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Publications

  • Marketing,” 5thEdition, New York, NY: McGraw-Hill Education (with Michael Levy), (2016).
  • “Marketing: India Edition,” 5thEdition, India: McGraw-Hill India (with Michael Levy), (2017).
  • “Marketing,” 6thEdition, New York, NY: McGraw-Hill Education (with Michael Levy),(2018). 
  • “Marketing: India Edition,” 6thEdition, India: McGraw-Hill India (with Michael Levy), (2019). 
  • “Marketing,” 7thEdition, New York, NY: McGraw-Hill Education (with Michael Levy), (2020). 
  • ​​Guha, Abhijit, Abhijit Biswas, Dhruv Grewal, Swati Verma, Somak Banerjee, and Jens Nordfält (2018), “Reframing the Discount as a Comparison Against the Sale Price: Does It Make the Discount More Attractive?” Journal of Marketing Research. 
  • Guha, Abhijit, Abhijit Biswas, Dhruv Grewal, Sandeep Bhowmick, and Jens Nordfält (2018), “An Empirical Analysis of the Joint Effects of Shoppers’ Goals and Attribute Display on Shoppers’ Evaluations,” Journal of Marketing, 82 (3), 142-156. 
  • Grewal, Dhruv, Carl-Phillip Ahlbom, Stephanie Noble, Lauren Beitelspacher, and Jens Nordfält (2018), “In-Store Mobile Phone Use and Customer Shopping Behavior: Evidence from the Field,” Journal of Marketing, 82 (4), 102-126. 
  • Schroll, Roland, Benedikt Schnurr and Dhruv Grewal (2018), “Humanizing Products with Handwritten Typeface,” Journal of Consumer Research.

More

Dhruv Grewal - Faculty

Dhruv Grewal

Dhruv Grewal

Profesor Visitante Distinguido en Retail y Marketing

Escuela de Negocios y EGADE Business School


Expertise

Marketing y venta al por menor
Marketing directo y comercio electrónico 
Investigación de Mercado

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Overview

Professor Dhruv Grewal’s research and teaching interests focus on the broad areas of value-based marketing strategies, retailing, pricing and marketing research.

He´s a Distinguished Fellow of the Academy of Marketing Science, and since 1991, he has been ranked as one of the most prolific scholars in the field. To date, he has published more than 120 articles in journals such as the Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, Journal of Retailing, Journal of Consumer Psychology, Journal of Applied Psychology, and Journal of the Academy of Marketing Science. Dr. Grewal has also co-authored several books and is serving on numerous editorial review boards.

Dr. Grewal was selected as AMA Fellow by the American Marketing Association in February 2022, in recognition to his extensive contribution to the discipline.

Dhruv Grewal joined Tecnológico de Monterrey as Distinguished Visiting Professor in Retail and Marketing.

radio_button_unchecked radio_button_checked

Education and Training

  • Ph D, Virginia Polytechnic Institute and State University.
  • MBA, Virginia Polytechnic Institute and State University.
  • BCom, University of Delhi, Delhi.
radio_button_unchecked radio_button_checked

Publications

  • Marketing,” 5thEdition, New York, NY: McGraw-Hill Education (with Michael Levy), (2016).
  • “Marketing: India Edition,” 5thEdition, India: McGraw-Hill India (with Michael Levy), (2017).
  • “Marketing,” 6thEdition, New York, NY: McGraw-Hill Education (with Michael Levy),(2018). 
  • “Marketing: India Edition,” 6thEdition, India: McGraw-Hill India (with Michael Levy), (2019). 
  • “Marketing,” 7thEdition, New York, NY: McGraw-Hill Education (with Michael Levy), (2020). 
  • ​​Guha, Abhijit, Abhijit Biswas, Dhruv Grewal, Swati Verma, Somak Banerjee, and Jens Nordfält (2018), “Reframing the Discount as a Comparison Against the Sale Price: Does It Make the Discount More Attractive?” Journal of Marketing Research. 
  • Guha, Abhijit, Abhijit Biswas, Dhruv Grewal, Sandeep Bhowmick, and Jens Nordfält (2018), “An Empirical Analysis of the Joint Effects of Shoppers’ Goals and Attribute Display on Shoppers’ Evaluations,” Journal of Marketing, 82 (3), 142-156. 
  • Grewal, Dhruv, Carl-Phillip Ahlbom, Stephanie Noble, Lauren Beitelspacher, and Jens Nordfält (2018), “In-Store Mobile Phone Use and Customer Shopping Behavior: Evidence from the Field,” Journal of Marketing, 82 (4), 102-126. 
  • Schroll, Roland, Benedikt Schnurr and Dhruv Grewal (2018), “Humanizing Products with Handwritten Typeface,” Journal of Consumer Research.

More