Professor Dhruv Grewal’s research and teaching interests focus on the broad areas of value-based marketing strategies, retailing, pricing and marketing research.

He´s a Distinguished Fellow of the Academy of Marketing Science, and since 1991, he has been ranked as one of the most prolific scholars in the field. To date, he has published more than 120 articles in journals such as the Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, Journal of Retailing, Journal of Consumer Psychology, Journal of Applied Psychology, and Journal of the Academy of Marketing Science. Dr. Grewal has also co-authored several books and is serving on numerous editorial review boards.

Dr. Grewal was selected as AMA Fellow by the American Marketing Association in February 2022, in recognition to his extensive contribution to the discipline.

Dhruv Grewal joined Tecnológico de Monterrey as Distinguished Visiting Professor in Retail and Marketing.

• Ph D, Virginia Polytechnic Institute and State University.
• MBA, Virginia Polytechnic Institute and State University.
• BCom, University of Delhi, Delhi.

• Marketing,” 5thEdition, New York, NY: McGraw-Hill Education (with Michael Levy), (2016).
• “Marketing: India Edition,” 5thEdition, India: McGraw-Hill India (with Michael Levy), (2017).
• “Marketing,” 6thEdition, New York, NY: McGraw-Hill Education (with Michael Levy),(2018). 
• “Marketing: India Edition,” 6thEdition, India: McGraw-Hill India (with Michael Levy), (2019). 
• “Marketing,” 7thEdition, New York, NY: McGraw-Hill Education (with Michael Levy), (2020). 
• ​​Guha, Abhijit, Abhijit Biswas, Dhruv Grewal, Swati Verma, Somak Banerjee, and Jens Nordfält (2018), “Reframing the Discount as a Comparison Against the Sale Price: Does It Make the Discount More Attractive?” Journal of Marketing Research. 
• Guha, Abhijit, Abhijit Biswas, Dhruv Grewal, Sandeep Bhowmick, and Jens Nordfält (2018), “An Empirical Analysis of the Joint Effects of Shoppers’ Goals and Attribute Display on Shoppers’ Evaluations,” Journal of Marketing, 82 (3), 142-156. 
• Grewal, Dhruv, Carl-Phillip Ahlbom, Stephanie Noble, Lauren Beitelspacher, and Jens Nordfält (2018), “In-Store Mobile Phone Use and Customer Shopping Behavior: Evidence from the Field,” Journal of Marketing, 82 (4), 102-126. 
• Schroll, Roland, Benedikt Schnurr and Dhruv Grewal (2018), “Humanizing Products with Handwritten Typeface,” Journal of Consumer Research.

More

Professor Dhruv Grewal’s research and teaching interests focus on the broad areas of value-based marketing strategies, retailing, pricing and marketing research.

He´s a Distinguished Fellow of the Academy of Marketing Science, and since 1991, he has been ranked as one of the most prolific scholars in the field. To date, he has published more than 120 articles in journals such as the Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, Journal of Retailing, Journal of Consumer Psychology, Journal of Applied Psychology, and Journal of the Academy of Marketing Science. Dr. Grewal has also co-authored several books and is serving on numerous editorial review boards.

Dr. Grewal was selected as AMA Fellow by the American Marketing Association in February 2022, in recognition to his extensive contribution to the discipline.

Dhruv Grewal joined Tecnológico de Monterrey as Distinguished Visiting Professor in Retail and Marketing.

• Ph D, Virginia Polytechnic Institute and State University.
• MBA, Virginia Polytechnic Institute and State University.
• BCom, University of Delhi, Delhi.

• Marketing,” 5thEdition, New York, NY: McGraw-Hill Education (with Michael Levy), (2016).
• “Marketing: India Edition,” 5thEdition, India: McGraw-Hill India (with Michael Levy), (2017).
• “Marketing,” 6thEdition, New York, NY: McGraw-Hill Education (with Michael Levy),(2018). 
• “Marketing: India Edition,” 6thEdition, India: McGraw-Hill India (with Michael Levy), (2019). 
• “Marketing,” 7thEdition, New York, NY: McGraw-Hill Education (with Michael Levy), (2020). 
• ​​Guha, Abhijit, Abhijit Biswas, Dhruv Grewal, Swati Verma, Somak Banerjee, and Jens Nordfält (2018), “Reframing the Discount as a Comparison Against the Sale Price: Does It Make the Discount More Attractive?” Journal of Marketing Research. 
• Guha, Abhijit, Abhijit Biswas, Dhruv Grewal, Sandeep Bhowmick, and Jens Nordfält (2018), “An Empirical Analysis of the Joint Effects of Shoppers’ Goals and Attribute Display on Shoppers’ Evaluations,” Journal of Marketing, 82 (3), 142-156. 
• Grewal, Dhruv, Carl-Phillip Ahlbom, Stephanie Noble, Lauren Beitelspacher, and Jens Nordfält (2018), “In-Store Mobile Phone Use and Customer Shopping Behavior: Evidence from the Field,” Journal of Marketing, 82 (4), 102-126. 
• Schroll, Roland, Benedikt Schnurr and Dhruv Grewal (2018), “Humanizing Products with Handwritten Typeface,” Journal of Consumer Research.

More

Dr. Marc Madou is Distinguished Professor Emeritus at the University of California, Irvine, where he has worked for over 20 years teaching subjects such as mechanical and aerospace engineering and biomedical engineering. He was an Endowed Chair Professor in the Center for Materials Research (CMR) at The Ohio State University, director of the NSF Center for Industrial Sensors and Measurements (CISM), and Miller Visiting Professor at UC Berkeley in the United States. Internationally, he has been a professor at universities including UNIST in South Korea and at the Indian Institute of Technology in Kanpur and Kharagpur, among others.

He is a world-renowned researcher specializing in micro- and nanofabrication processes and the application of miniaturization science and technology (micro- and nanoelectromechanical systems) to chemical and biological problems (Bio-MEMS). He is considered a pioneer in two research areas: Carbon micro- and nanofabrication (C-MEMS and C-NEMS) and compact disc fluidics (CD fluidics) for molecular diagnostics. These two technologies have resulted in at least seven start-up companies, four of which are still active. Of those founded by Marc Madou, the largest and most prominent is Enevate, a lithium-ion battery company in Irvine, California, where he is also scientific advisor. He is also the scientific founder and chairman of the board of Cence, a company that develops sensors for sweat biomarkers. His experience also includes being Fellow of the National Academy of Inventors in the United States and member of the Mexican Academy of Sciences (Academia Mexicana de Ciencias).

Dr. Marc Madou joined Tecnológico de Monterrey as Distinguished Professor in Nanoengineering for the School of Engineering and Sciences.

• Ph.D., Semiconductor Electrochemistry (Physical Chemistry-Solid State Physics), Solid-State Physics Laboratory, Rijksuniversiteit
• M.Sc., Physical Chemistry, Rijksuniversiteit
• B.Sc., Physical Chemistry, Rijksuniversiteit    

• Systems and methods for producing carbon nanostructures and ultrathin aligned carbon wires with multilayer turbostratic graphene structure
  M Madou, J Deng, A Hwu, YAN Xingxu
  US Patent 11,846,042
• A roadmap to high-speed polymerase chain reaction (PCR): COVID-19 as a technology accelerator
  M Madadelahi, R Agarwal, SO Martinez-Chapa, MJ Madou
  Biosensors and Bioelectronics, 115830
• Theoretical analysis of immunochromatographic assay and consideration of its operating parameters for efficient designing of high-sensitivity cardiac troponin I (hs-cTnI) detection
  R Agarwal, SO Martinez-Chapa, MJ Madou
  Scientific Reports 13 (1), 18296
• Rational PCR Reactor Design in Microfluidics
  M Madadelahi, MJ Madou
  Micromachines 14 (8), 1533
• Noble nanometals embedded carbon composites, a bottom-up fabrication process and different applications
  SOM Chapa, G Chauhan, MJ Madou, BC Benítez, MJ Moreno
  US Patent 11,603,314

More information

Dr. Marc Madou is Distinguished Professor Emeritus at the University of California, Irvine, where he has worked for over 20 years teaching subjects such as mechanical and aerospace engineering and biomedical engineering. He was an Endowed Chair Professor in the Center for Materials Research (CMR) at The Ohio State University, director of the NSF Center for Industrial Sensors and Measurements (CISM), and Miller Visiting Professor at UC Berkeley in the United States. Internationally, he has been a professor at universities including UNIST in South Korea and at the Indian Institute of Technology in Kanpur and Kharagpur, among others.

He is a world-renowned researcher specializing in micro- and nanofabrication processes and the application of miniaturization science and technology (micro- and nanoelectromechanical systems) to chemical and biological problems (Bio-MEMS). He is considered a pioneer in two research areas: Carbon micro- and nanofabrication (C-MEMS and C-NEMS) and compact disc fluidics (CD fluidics) for molecular diagnostics. These two technologies have resulted in at least seven start-up companies, four of which are still active. Of those founded by Marc Madou, the largest and most prominent is Enevate, a lithium-ion battery company in Irvine, California, where he is also scientific advisor. He is also the scientific founder and chairman of the board of Cence, a company that develops sensors for sweat biomarkers. His experience also includes being Fellow of the National Academy of Inventors in the United States and member of the Mexican Academy of Sciences (Academia Mexicana de Ciencias).

Dr. Marc Madou joined Tecnológico de Monterrey as Distinguished Professor in Nanoengineering for the School of Engineering and Sciences.

• Ph.D., Semiconductor Electrochemistry (Physical Chemistry-Solid State Physics), Solid-State Physics Laboratory, Rijksuniversiteit
• M.Sc., Physical Chemistry, Rijksuniversiteit
• B.Sc., Physical Chemistry, Rijksuniversiteit    

• Systems and methods for producing carbon nanostructures and ultrathin aligned carbon wires with multilayer turbostratic graphene structure
  M Madou, J Deng, A Hwu, YAN Xingxu
  US Patent 11,846,042
• A roadmap to high-speed polymerase chain reaction (PCR): COVID-19 as a technology accelerator
  M Madadelahi, R Agarwal, SO Martinez-Chapa, MJ Madou
  Biosensors and Bioelectronics, 115830
• Theoretical analysis of immunochromatographic assay and consideration of its operating parameters for efficient designing of high-sensitivity cardiac troponin I (hs-cTnI) detection
  R Agarwal, SO Martinez-Chapa, MJ Madou
  Scientific Reports 13 (1), 18296
• Rational PCR Reactor Design in Microfluidics
  M Madadelahi, MJ Madou
  Micromachines 14 (8), 1533
• Noble nanometals embedded carbon composites, a bottom-up fabrication process and different applications
  SOM Chapa, G Chauhan, MJ Madou, BC Benítez, MJ Moreno
  US Patent 11,603,314

More information