Inteligencia Artificial y ciencia de datos: descubriendo el potencial

Objetivo del programa

El objetivo es lograr una transformación en nuestra organización al identificar iniciativas digitales de alto impacto, haciendo uso de la inteligencia artificial y la ciencia de datos.

Habilidades por desarrollar:

Conocerás las funciones y competencias de los roles fundamentales en la IA para integrar el desarrollo de soluciones basadas en datos. Comprenderás los elementos y principios teóricos del ecosistema de inteligencia artificial y su aplicabilidad en casos de uso comunes para problemas del mundo real. Además, lograrás visualizar las potenciales ventajas y desafíos asociados a los proyectos emergentes relacionados al mundo del análisis de los datos. Por último, implementa esta nueva tecnología y herramientas de AI con un enfoque integrado en los datos para escalar la experiencia y el aprendizaje.

Dirigido a:

Con un mínimo de 3 años de experiencia, este programa fue creado para gerentes y supervisores, responsables de departamentos funcionales, equipo de desarrollo de productos y/o servicios que desean explorar las aplicaciones prácticas de la IA y la ciencia de datos en diversas industrias como impulsores de la automatización y la eficiencia operativa.

Detalles:

Duración: 8 horas totales
Modalidad: Aula Virtual

ACCEDER

Regresar a cursos

Inteligencia Artificial en Marketing: descubriendo el potencial

Objetivo del programa

El objetivo del curso es es sensibilizar a los profesionales de la mercadotecnia sobre los impactos que la Inteligencia Artificial puede ofrecer en las diversas áreas de la disciplina, generando una visión holística que le permita definir oportunidades personales y para su organización.

Habilidades por desarrollar:

Conocer las posibilidades y limitaciones de la inteligencia artificial aplicada en el mundo del marketing, sus usos y prácticas, generarás una visión y comprensión del potencial de la IA y con ejemplos de casos de éxito con inteligencia artificial.

Dirigido a:

Directores, gerentes, líderes de proyectos, emprendedores, freelancers y profesionistas en mercadotecnia y ventas.

Detalles:

Duración: 8 horas totales
Modalidad: Aula Virtual

ACCEDER

Regresar a cursos

Business

Business
Leadership to create and share value with organizations and societies.

Why study Business at Tec?

Our purpose is to prepare leaders of impact. Therefore, from the very first semesters, our educational model allows you to enjoy, under the guidance of inspiring professors who are leaders in their field, learning focused on current challenges, connection with companies, and international experiences that will make your Tec experience even more enriching

The rules of the game in the business world are unwritten; identifying new ways of dealing with a changing, complex environment is crucial.

We are living in an era of growing urbanization, hyperconnectivity, cultural diversity, higher life expectancy, as well as greater challenges in economic, social and environmental sustainability.

Being part of Tec Business means acquiring competencies such as:

For more information, just fill out the following forms.

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Be inspired by these stories

“Ever since I was little, I have always felt the drive to do things that will have an impact.”

Sofía Hanna Romero // Producer and Host of Punto y Hanna.

Enlace

Experiencias internacionales

Actualmente, más de la mitad de nuestros alumnos se gradúan con una experiencia internacional. Cada semestre contamos con más de mil opciones de internacionalización en más de 50 países a través de:

Intercambios
Prácticas profesionales
Certificados
Programas de idiomas

Rotaciones
Doble titulación
Cursos de especialidad
Estancias de Investigación

Concentrations

Here, you will have the opportunity to specialize by choosing concentrations, which will enable you to meet current and future market demands. Therefore, you will graduate with a unique profile, and your expertise will be invaluable.

BGB

Transversal
Delve into other areas of study

Data Analytics and Artificial Intelligence Tools
Quality of Life and Well-Being
Mexican Culture
Design, Innovation and Technological Entrepreneurship
Entrepreneurship in Action
Entrepreneurial Families, Sustainability and Transcendence
Government and Public Transformation
Social Innovation
Conscious Business
Digital Journalism
Cognitive Neuroscience
Digital Humanities
Creative Writing in the Digital Era
Strategic Communication
Musical Composition for Digital Media

Disciplinary
Concentrations focused on your area of study.

Strategic Management of Omnichannel Retail
Business Analytics: from Data to Decisions
Digital Supply Chains: Trends and Innovation
Driving Global Business Across Frontiers
Innovation and Digital Transformation
Open Innovation and Technology Transfer
Innovation Management and Learning Experiences Design
Social Media and Digital Strategy

LAE

Transversal
Delve into other areas of study

Data Analytics and Artificial Intelligence Tools
Quality of Life and Well-Being
Mexican Culture
Design, Innovation and Technological Entrepreneurship
Entrepreneurship in Action
Entrepreneurial Families, Sustainability and Transcendence
Government and Public Transformation
Social Innovation
Conscious Business
Musical Composition for Digital Media
Strategic Communication
Creative Writing in the Digital Era
Digital Humanities
Cognitive Neuroscience
Digital Journalism

Disciplinary

Concentrations focused on your area of study.

Strategic Management of Omnichannel Retail
Leadership in Complex Environments
Business Analytics: from Data to Decisions
Driving Global Business Across Frontiers
Innovation and Digital Transformation
City Development
Arts and Tech Incubator
Entrepreneurship in the Creative and Cultural Industries
Open Innovation and Technology Transfer
Social Media and Digital Strategy

LAF

Transversal
Delve into other areas of study

Data Analytics and Artificial Intelligence Tools
Quality of Life and Well-Being
Mexican Culture
Design, Innovation and Technological Entrepreneurship
Entrepreneurship in Action
Entrepreneurial Families, Sustainability and Transcendence
Government and Public Transformation
Social Innovation
Conscious Business
Musical Composition for Digital Media
Strategic Communication
Creative Writing in the Digital Era
Digital Humanities
Cognitive Neuroscience
Digital Journalism

Disciplinary
Concentrations focused on your area of study.

Strategic Management of Omnichannel Retail
Business Analytics: from Data to Decisions
Corporate Finance and Investment Banking
Fund and Alternative Investment Management
Management and Innovation in Financial Institutions
Driving Global Business Across Frontiers
Innovation and Digital Transformation
Open Innovation and Technology Transfer
Social Media and Digital Strategy

LCFP

Transversal
Delve into other areas of study

Data Analytics and Artificial Intelligence Tools
Quality of Life and Well-Being
Mexican Culture
Design, Innovation and Technological Entrepreneurship
Entrepreneurship in Action
Entrepreneurial Families, Sustainability and Transcendence
Government and Public Transformation
Social Innovation
Conscious Business
Musical Composition for Digital Media
Strategic Communication
Creative Writing in the Digital Era
Digital Humanities
Cognitive Neuroscience
Digital Journalism

Disciplinary
Concentrations focused on your area of study.

Strategic Management of Omnichannel Retail
Business Analytics: from Data to Decisions
Corporate Finance and Investment Banking
Management and Innovation in Financial Institutions
Driving Global Business Across Frontiers
Innovation and Digital Transformation
Open Innovation and Technology Transfer
Social Media and Digital Strategy

LDE

Transversal
Delve into other areas of study

Data Analytics and Artificial Intelligence Tools
Quality of Life and Well-Being
Mexican Culture
Design, Innovation and Technological Entrepreneurship
Entrepreneurship in Action
Entrepreneurial Families, Sustainability and Transcendence
Government and Public Transformation
Social Innovation
Conscious Business
Digital Journalism
Digital Humanities
Cognitive Neuroscience
Creative Writing in the Digital Era
Strategic Communication
Musical Composition for Digital Media

Disciplinary
Concentrations focused on your area of study.

Strategic Management of Omnichannel Retail
Business Analytics: from Data to Decisions
Driving Global Business Across Frontiers
Innovation and Startups
Innovation and Digital Transformation
City Development
Entrepreneurship in the Creative and Cultural Industries
Open Innovation and Technology Transfer
Social Media and Digital Strategy

LDO

Transversal
Delve into other areas of study

Data Analytics and Artificial Intelligence Tools
Quality of Life and Well-Being
Mexican Culture
Design, Innovation and Technological Entrepreneurship
Entrepreneurship in Action
Entrepreneurial Families, Sustainability and Transcendence
Government and Public Transformation
Social Innovation
Conscious Business
Strategic Communication
Cognitive Neuroscience
Musical Composition for Digital Media
Strategic Communication
Creative Writing in the Digital Era
Digital Humanities
Cognitive Neuroscience
Digital Journalism

Disciplinary
Concentrations focused on your area of study.

Strategic Management of Omnichannel Retail
Business Analytics: from Data to Decisions
Driving Global Business Across Frontiers
Innovation and Digital Transformation
Innovation Management and Learning Experiences Design
Social Media and Digital Strategy
Open Innovation and Technology Transfer

LEM

Transversal
Delve into other areas of study

Data Analytics and Artificial Intelligence Tools
Quality of Life and Well-Being
Mexican Culture
Design, Innovation and Technological Entrepreneurship
Entrepreneurship in Action
Entrepreneurial Families, Sustainability and Transcendence
Government and Public Transformation
Social Innovation
Conscious Business
Strategic Communication
Cognitive Neuroscience
Musical Composition for Digital Media
Strategic Communication
Creative Writing in the Digital Era
Digital Humanities
Cognitive Neuroscience
Digital Journalism

Disciplinar
Concentrations focused on your area of study.

Strategic Management of Omnichannel Retail
Business Analytics: from Data to Decisions
Driving Global Business Across Frontiers
Digital Innovation for Experience Creation and Management
Innovation and Digital Transformation
City Development
Arts and Tech Incubator
Entrepreneurship in the Creative and Cultural Industries
Innovation Management and Learning Experiences Design
Advertising: Creative Strategy and Production
Social Media and Digital Strategy
Open Innovation and Technology Transfer

LIN

Transversal
Delve into other areas of study

Data Analytics and Artificial Intelligence Tools
Quality of Life and Well-Being
Mexican Culture
Design, Innovation and Technological Entrepreneurship
Entrepreneurship in Action
Entrepreneurial Families, Sustainability and Transcendence
Government and Public Transformation
Social Innovation
Conscious Business
Musical Composition for Digital Media
Strategic Communication
Creative Writing in the Digital Era
Digital Humanities
Cognitive Neuroscience
Digital Journalism

Disciplinary
Concentrations focused on your area of study.

Strategic Management of Omnichannel Retail
Business Analytics: from Data to Decisions
Digital Supply Chains: Trends and Innovation
Driving Global Business Across Frontiers
Innovation and Digital Transformation
Open Innovation and Technology Transfer
Social Media and Digital Strategy

LIT

Transversal
Delve into other areas of study

Data Analytics and Artificial Intelligence Tools
Quality of Life and Well-Being
Mexican Culture
Design, Innovation and Technological Entrepreneurship
Entrepreneurship in Action
Entrepreneurial Families, Sustainability and Transcendence
Government and Public Transformation
Social Innovation
Conscious Business
Strategic Communication
Cognitive Neuroscience
Musical Composition for Digital Media
Creative Writing in the Digital Era
Digital Humanities
Digital Journalism

Disciplinary
Concentrations focused on your area of study.

Strategic Management of Omnichannel Retail
Driving Global Business Across Frontiers
Innovation and Digital Transformation
Artificial Intelligence in Business
Innovation Management and Learning Experiences Design
Open Innovation and Technology Transfer
Social Media and Digital Strategy

Enfrenta retos

Conexión con el sector productivo

Para que el aprendizaje basado en experiencias sea posible, es indispensable la integración entre diferentes actores sociales como la academia, la industria y las organizaciones sociales.

Algunas de las empresas líderes y socios formadores con los que podrás colaborar son:

Rankings por Subject

Academic programs at Tec de Monterrey stand out in the QS World University Rankings by Subject 2023.

Marketing

Business & Management Studies

Accounting & Finance

Make it happen

These are the campuses where you can study your undergraduate degree.

Negocios

Negocios
Liderazgo para crear y compartir valor con las organizaciones y las sociedades.

¿Por qué estudiar negocios en el Tec?

En el competitivo mundo de los Negocios, las reglas cambian constantemente. En el Tec, te preparamos para enfrentar este desafío.

Nuestro objetivo es formar líderes con impacto desde el principio. Con profesores inspiradores y conexiones empresariales, tu experiencia con nosotros será más enriquecedora.

Hoy, vivimos en un mundo urbano y conectado, con desafíos en sostenibilidad. En Negocios Tec, adquieres competencias clave como:

Regístrate aquí

Al ingresar tus datos, recibirás información y atención personalizada. ¡Te esperamos!

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Inspírate con estas historias.

“Desde pequeña siempre he sentido un empuje a querer hacer las cosas para que causen impacto”

Sofía Hanna Romero // Productora y conductora de Punto y Hanna.

Enlace

Experiencias internacionales

Intercambios
Prácticas profesionales
Certificados
Programas de idiomas

Rotaciones
Doble titulación
Cursos de especialidad
Estancias de Investigación

Concentraciones

Aquí tendrás la posibilidad de especializarte al elegir concentraciones, que te permitirán atender las demandas actuales y futuras del mercado, de este modo, te graduarás con un perfil único y tu expertise será invaluable.

BGB

Transversal
^{Profundiza en otras áreas de estudio.}

Analítica de datos y herramientas de inteligencia artificial
Calidad de vida y bienestar
Cultura mexicana
Diseño, innovación y emprendimiento tecnológico
Emprendimiento en acción
Familia empresaria, sostenibilidad y trascendencia
Gobierno y transformación pública
Innovación social
Negocios conscientes
Periodismo digital
Neurociencias cognitivas
Humanidades digitales
Escritura creativa en la era digital
Economía y desarrollo sostenible
Comunicación estratégica
Composición musical para medios digitales