B.A. in Design
Imagine, innovate and create
Career field
Thanks to the integral preparation you will receive in B.A. in Design, on graduating you will be able to you participate in diverse business areas, such as:
- Companies from the manufacturing and service sectors
- Design firms
- Research and development centers
- Innovation agencies and departments
- Advertising agencies
- Public or private organizations, developing social innovation projects
- Your own firm, offering design services or consulting
- Your own company, designing and manufacturing your own products
¿Te identificas?
Si eres creativo, te gusta resolver problemas, te preocupa el bienestar de las personas, te preguntas cómo funcionan las cosas y buscas la manera de mejorarlas, convertirte en un diseñador puede ser tu camino.
The B.A. in Design program has the goal to educate professionals that identify design opportunities in any productive, labor and social sphere and create products, services, experiences and high-value creative business models and integrate them into humanly desirable, economically viable and technologically feasible value propositions. Its graduates work successfully in companies in various manufacturing and/or service sectors, they can generate and manage their own design firm to serve companies or individuals creating different innovative proposals.
Competencies
- Define innovation opportunities, applying individual- and context-focused design research methodologies.
- Conceptualize design proposals based on the functional, constructive, expressive and sustainability requirements of the project.
- Design desirable, viable, feasible, sustainable products, services and experiences.
- Design implementation strategies for products, services or experiences in public and private contexts.
Entry profile
Tecnológico de Monterrey is looking for a new generation of students that have finished their high school studies and are talented, enthusiastic individuals, who are committed to the development of their environment and the wellbeing of society; people who have the potential to study an undergraduate program and become leaders with an entrepreneurial spirit, humanistic sense and competitive on an international stage.
Entry requirements: High school or equivalent.
The three stages of the model
Choose your path
Exploration
- You will open your competency file and add to it throughout your degree program.
- You will learn the foundations of the area of Creative Studies.
- You will participate in fundamental and exploration challenges from the area of Creative Studies, interacting with peers from different degree programs.
- You will study general education courses, selecting them from a collection.
- You will participate in a challenge that integrates all the competencies to be developed in this phase.
Focus
- You will acquire the core competencies of your degree, in other words, those that distinguish it.
- You will participate in more focused challenges to reinforce what you have learned and broaden your basic knowledge.
- You will have the elements to decide whether to deepen your knowledge or diversify and, subsequently, build your specialization plan.
- The Tec Weeks, challenges and overall university experiences will enrich your file.
Specialization
- You have decided between diversifying or focusing deeply in your major, which you will achieve by choosing a concentration or a stay, to name a few of your options. The TEC Semester is a flexible time to start.
- You will develop the competencies related to your specialization, increasingly connected to your passions, interests and plans.
- By passing a concentration, you will develop your competencies, and, on graduating, will be a candidate for obtaining a Diploma in that concentration, after meeting the established requirements.
How can you specialize?
Concentrations
Specialize in one of the different concentrations available at the campus of your choice, according to the profile you would like to develop.
Internships
Internships allow you to participate in the development of specific projects with companies, organizations, or research groups, in a context of total immersion related to a specialty field. They can be carried out locally, nationally or internationally.
International experiences
Experience life outside Mexico to broaden your horizons and delve into the topics of your interest.
Courses or blocks
Choose the education units that best adapt to your objectives, enabling you to specialize in your specific interests.
Concentrations
Disciplinary
Delve into your field of study
- Art, Object and Fashion
- Arts and Tech Incubator
- Digital Innovation for Experience Creation and Management
- Digital Journalism
- Entrepreneurship in the Creative and Cultural Industries
- Open Innovation and Technology Transfer
- Regenerative Design
- Strategic Management of Omnichannel Retail
- Technology-Based Design and Futures
- User Experience and Interfaces
- Jewelry Design, Manufacturing and Marketing
Transversal
Delve into other fields of study
- Conscious Business
- Data Analytics and Artificial Intelligence Tools
- Design, Innovation and Technological Entrepreneurship
- Entrepreneurial Families, Sustainability and Transcendence
- Entrepreneurship in Action
- Financial Vision for Decision-Making
- Government and Public Transformation
- Mexican Culture
- Quality of Life and Well-Being
- Social Innovation
*These concentrations are not the definitive offer and their availability varies by campus.
General education course
Area exploration courses
Introductory block (CHALLENGE)
Area exploration block (CHALLENGE)
Exploration topic (CHALLENGE)
Track integrating block (CHALLENGE)
Disciplinary course
Disciplinary block (CHALLENGE)
Integrating disciplinary block (CHALLENGE)
TEC Semester
Multidisciplinary professional elective (CHALLENGE)
Final integrating block (CHALLENGE)
| LDI |
| Tercer Semestral |
| Digital Product Communication |
| Object Configuration |
| Visual Representation |
| Matter and expression |
| Elective Course Social and Behavioral Sciences |
| Exploration Topic |
| Cuarto Semestral |
| Thinking and Creative Process |
| Specification of Products and Services |
| Design and Innovation |
| Design Project Management |
| Elective Course Leadership, Entrepreneurship and Innovation |
| Sexto Semestral |
| Elective I |
| Elective II |
| Elective III |
| Elective IV |
| Elective V |
| Elective VI |
| Séptimo Semestral |
| Design Project |
| Octavo Semestral |
| Comprehensive Design Project |
| Elective Multidisciplinary Professional |
Related programs
ARQ - B.A. in Architecture
LAD - B.A. in Digital Art
LDI - B.A. in Design
Exploration
Exploration
