José Rodrigo de la O Campos is interested in the way design relates to society in Mexico from its aesthetic, social and economic aspects. He sees as alarming the little clarity surrounding what this discipline can achieve, therefore, in addition to practicing it he aims to spread its potential. 

To him, his profession is everything but boring: one day he gets to design a chair inspired in sonideros and the next, to analyze mexican flora as an inspiration source for design in precious metals or to create prototypes of alternate reality. This is why, although his projects revolve around Critical Design, the topics he covers in his classes go from understanding the issues that affect Mexico City to cumbia-playing robots or digital manufacturing machines that utilize cochineal dye. 

In Netherlands, de la O Campos learnt to respect the concept of a project and its communication. Afterwards, he aimed his work towards Critical Design to promote reflection on consumption and the status quo. Que considers design to be an attitude to face adversity and minimize risks with; however, he claims that public and private sectors in Mexico have not understood the significance of investing in culture, innovation, science, technology and design; the latter being the main link between the former and everyday life.

As an academic at the School of Architecture, Art and Design of the Instituto Tecnológico de Monterrey, de la O constantly contributes to the dissemination of knowledge and literacy in design. Through his academic programs, he has collaborated with The Cooper Hewitt Smithsonian Design Museum, the Home Smart division of Ikea, and other NGOs and institutions.

• Design Project
• Experience Design
• Futurology in Industrial Design
• Innovation, Design and Business Setting
• Object Photography
• Product and System Design
• Product and service design
• Professional Insertion Project
• Strategic Design

Bachelor of Industrial Design, Universidad Iberoamericana

Master in Design, Design Academy Eindhoven 

Tenth National Design Biennial: First Prize Professional Category, conferred by INBA, 2019

José Rodrigo de la O Campos is interested in the way design relates to society in Mexico from its aesthetic, social and economic aspects. He sees as alarming the little clarity surrounding what this discipline can achieve, therefore, in addition to practicing it he aims to spread its potential. 

To him, his profession is everything but boring: one day he gets to design a chair inspired in sonideros and the next, to analyze mexican flora as an inspiration source for design in precious metals or to create prototypes of alternate reality. This is why, although his projects revolve around Critical Design, the topics he covers in his classes go from understanding the issues that affect Mexico City to cumbia-playing robots or digital manufacturing machines that utilize cochineal dye. 

In Netherlands, de la O Campos learnt to respect the concept of a project and its communication. Afterwards, he aimed his work towards Critical Design to promote reflection on consumption and the status quo. Que considers design to be an attitude to face adversity and minimize risks with; however, he claims that public and private sectors in Mexico have not understood the significance of investing in culture, innovation, science, technology and design; the latter being the main link between the former and everyday life.

As an academic at the School of Architecture, Art and Design of the Instituto Tecnológico de Monterrey, de la O constantly contributes to the dissemination of knowledge and literacy in design. Through his academic programs, he has collaborated with The Cooper Hewitt Smithsonian Design Museum, the Home Smart division of Ikea, and other NGOs and institutions.

• Design Project
• Experience Design
• Futurology in Industrial Design
• Innovation, Design and Business Setting
• Object Photography
• Product and System Design
• Product and service design
• Professional Insertion Project
• Strategic Design

Bachelor of Industrial Design, Universidad Iberoamericana

Master in Design, Design Academy Eindhoven 

Tenth National Design Biennial: First Prize Professional Category, conferred by INBA, 2019

Manuel Álvarez Fuentes Studied Industrial Design at the Universidad Iberoamericana 1967-1971. He obtained a Master's Degree in Design at the Royal College of Art in 1975. He has 47 years of experience in teaching and as a consultant in design: products, furniture, interiors, packaging, signage and visual communication. 

Founder of CODIGRAM. Member of the Board of Directors of ICSID. He actively participated in diCorp Diseño Corporativo SA de CV in Querétaro for 20 years. Leader of Innovation in ALFHER Porcewol and currently develops consultancies in product design and signage. Jury since 2008 of the Red Dot Product Design Award in Essen, Germany. 

Professor of Industrial Design at Tecnológico de Monterrey Querétaro Campus 1991-1993 in Architecture, 2008-2017 at LDI, Mexico City Campus at LDI 2018-2019. Professor of the Chair in the Industrial Design Degree at the Universidad Iberomericana 2018-2019, He was Full Time Professor at the Universidad Iberoamericana from 1975-1976, 1978-1986. Director of the Department of Industrial Design and Graphic from 1978 to 1982. Full Time Professor at the UAM-Xochimilco from 1976 - 1978, Founder of the Degree in Industrial Design (Study Plans). Professor for Opposition in the Graduate of Industrial Design in the Graduate Unit - Faculty of Architecture UNAM 1982- 1987. 

Vice-president of CANCINTRA Deleg. Querétaro, 2006-2010. Expert in Signage and Innovation. He has been an Advisor to ALFHER Porcewol SA de CV for more than 35 years.
 

Experience Design

Innovation in Business Models and Family Business Management

Professional Insertion Project
 

Bachelor of Industrial Design, Universidad Iberoamericana

Master in Design, Royal College of Art
 

Jury, conferred by Red Dot Award Concept Design, 2018

Manuel Álvarez Fuentes Studied Industrial Design at the Universidad Iberoamericana 1967-1971. He obtained a Master's Degree in Design at the Royal College of Art in 1975. He has 47 years of experience in teaching and as a consultant in design: products, furniture, interiors, packaging, signage and visual communication. 

Founder of CODIGRAM. Member of the Board of Directors of ICSID. He actively participated in diCorp Diseño Corporativo SA de CV in Querétaro for 20 years. Leader of Innovation in ALFHER Porcewol and currently develops consultancies in product design and signage. Jury since 2008 of the Red Dot Product Design Award in Essen, Germany. 

Professor of Industrial Design at Tecnológico de Monterrey Querétaro Campus 1991-1993 in Architecture, 2008-2017 at LDI, Mexico City Campus at LDI 2018-2019. Professor of the Chair in the Industrial Design Degree at the Universidad Iberomericana 2018-2019, He was Full Time Professor at the Universidad Iberoamericana from 1975-1976, 1978-1986. Director of the Department of Industrial Design and Graphic from 1978 to 1982. Full Time Professor at the UAM-Xochimilco from 1976 - 1978, Founder of the Degree in Industrial Design (Study Plans). Professor for Opposition in the Graduate of Industrial Design in the Graduate Unit - Faculty of Architecture UNAM 1982- 1987. 

Vice-president of CANCINTRA Deleg. Querétaro, 2006-2010. Expert in Signage and Innovation. He has been an Advisor to ALFHER Porcewol SA de CV for more than 35 years.
 

Experience Design

Innovation in Business Models and Family Business Management

Professional Insertion Project
 

Bachelor of Industrial Design, Universidad Iberoamericana

Master in Design, Royal College of Art
 

Jury, conferred by Red Dot Award Concept Design, 2018

With more than twenty years of experience in the world of design, Mariana Maya is a professor in the areas of Innovation, Social Design, User-Centered Design, and Design Theory. During her career as a teacher, she has implemented multidisciplinary projects in urban and rural areas with a high level of marginalization, aiming to strengthen the social fabric and physical infrastructure and provide the community with design tools to create sustainable models that can be replicated.

She has also led the academic coordination of Design Theory and has been in charge of the organization and management of multiple artistic and cultural projects to promote underprivileged areas in Querétaro. Professor Mariana has also actively participated in the design of study plans and has given various workshops inside and outside the Tecnológico de Monterrey.

Her international experience includes her participation in different congresses in Colombia, Spain, and the United States.
 

Design Project for Social Transformation

Futurology in Industrial Design

Innovation, Design, and Business Setting

Regenerative Design
 

Master of Visual Studies, Universidad Autónoma del Estado de México

Specialty in Strategic Design, Universidad Autónoma del Estado de México

Bachelor of Industrial Design, Universidad Autónoma del Estado de México
 

• Provocative Playground: Co-Design of Urban Spaces in Contexts of High Degree of Marginalization. Mariana Maya, Carlos Cobreros, Gustavo Peñaloza. Cumulus Bogota 2019 Conference.
• Between the Ephemeral and Permanent: Regeneration of Urban Spaces in Contexts of High Degree of Marginalization. / ID 7676. EDRA Congress 2018.
• Uso de Meccanos para la enseñanza en Ingeniería Industrial, Mecatrónica y Diseño Industrial. Carlos Alberto Glez. Almaguer, Mariana Maya. Eduardo Caballero Montes. CIIE. 2017. 

With more than twenty years of experience in the world of design, Mariana Maya is a professor in the areas of Innovation, Social Design, User-Centered Design, and Design Theory. During her career as a teacher, she has implemented multidisciplinary projects in urban and rural areas with a high level of marginalization, aiming to strengthen the social fabric and physical infrastructure and provide the community with design tools to create sustainable models that can be replicated.

She has also led the academic coordination of Design Theory and has been in charge of the organization and management of multiple artistic and cultural projects to promote underprivileged areas in Querétaro. Professor Mariana has also actively participated in the design of study plans and has given various workshops inside and outside the Tecnológico de Monterrey.

Her international experience includes her participation in different congresses in Colombia, Spain, and the United States.
 

Design Project for Social Transformation

Futurology in Industrial Design

Innovation, Design, and Business Setting

Regenerative Design
 

Master of Visual Studies, Universidad Autónoma del Estado de México

Specialty in Strategic Design, Universidad Autónoma del Estado de México

Bachelor of Industrial Design, Universidad Autónoma del Estado de México
 

• Provocative Playground: Co-Design of Urban Spaces in Contexts of High Degree of Marginalization. Mariana Maya, Carlos Cobreros, Gustavo Peñaloza. Cumulus Bogota 2019 Conference.
• Between the Ephemeral and Permanent: Regeneration of Urban Spaces in Contexts of High Degree of Marginalization. / ID 7676. EDRA Congress 2018.
• Uso de Meccanos para la enseñanza en Ingeniería Industrial, Mecatrónica y Diseño Industrial. Carlos Alberto Glez. Almaguer, Mariana Maya. Eduardo Caballero Montes. CIIE. 2017. 

Born in Grenoble, France in 1985, Nuria Menchaca is a Mexican artist graduated from ENAP / UNAM and the Université Laval in Québec.

She has twice been a fellow of the FONCA Young Creators Program and has received several distinctions for her work in animation, such as the award for Best Animated Short Film at the FIC Morelia (2015), which allowed her to appear at the Festival's Critics' Week Cannes (2016).

Her research / artistic production work is largely composed of works of 2D animation, experimental analog animation, and object art, which is why her work has become known internationally both in art exhibitions and film festivals. Currently, in addition to her work at Tec, she serves as co-founder and creative director of the animation studio No Budget Animation.

Bachelor of Visual Arts, UNAM

Master of Visual Arts, Université Laval

Born in Grenoble, France in 1985, Nuria Menchaca is a Mexican artist graduated from ENAP / UNAM and the Université Laval in Québec.

She has twice been a fellow of the FONCA Young Creators Program and has received several distinctions for her work in animation, such as the award for Best Animated Short Film at the FIC Morelia (2015), which allowed her to appear at the Festival's Critics' Week Cannes (2016).

Her research / artistic production work is largely composed of works of 2D animation, experimental analog animation, and object art, which is why her work has become known internationally both in art exhibitions and film festivals. Currently, in addition to her work at Tec, she serves as co-founder and creative director of the animation studio No Budget Animation.

Bachelor of Visual Arts, UNAM

Master of Visual Arts, Université Laval

Dr. Armendariz is recognized globally as one of the leading figures in the field of hepatology and as a pioneer in gene therapy. In addition to his contributions to Tecnológico de Monterrey, Dr. Armendariz has collaborated for more than 25 years at the University of Guadalajara, where he became Full Professor "C", founder of the Department of Molecular Biology and Genomics, as well as founder and director of the Institute of Molecular Biology in Medicine at said university, one of the first programs in Mexico in what is now called Genomic Medicine. He has also been a visiting professor at the University of Florence, in Italy. 

A Level III Emeritus Researcher of the Mexican National System of Researchers, much of Dr. Armendariz's research has focused on the cellular and molecular basis of the treatment of liver cirrhosis and renal glomerulosclerosis. As a result of his research, he has published more than 200 scientific articles, has presented more than 470 papers in national and international congresses, and has played leadership roles in the National Commission for the Human Genome, the Mexican Academy of Science, and the National Academy of Medicine (Mexico). Among the most relevant recognitions of his career is the National Science Award "Mario Molina", obtained in 2023. 

Dr. Armendariz continues his career at Tecnológico de Monterrey, now as Distinguished Professor in Biomedical Sciences at the School of Medicine and Health Sciences. 

• Post-doctorate in Molecular Biology, University of Tennessee
• PhD Biochemistry, CINVESTAV, Instituto Politécnico Nacional 
• Master in Biochemistry, CINVESTAV, Instituto Politécnico Nacional

Dr. Armendariz is recognized globally as one of the leading figures in the field of hepatology and as a pioneer in gene therapy. In addition to his contributions to Tecnológico de Monterrey, Dr. Armendariz has collaborated for more than 25 years at the University of Guadalajara, where he became Full Professor "C", founder of the Department of Molecular Biology and Genomics, as well as founder and director of the Institute of Molecular Biology in Medicine at said university, one of the first programs in Mexico in what is now called Genomic Medicine. He has also been a visiting professor at the University of Florence, in Italy. 

A Level III Emeritus Researcher of the Mexican National System of Researchers, much of Dr. Armendariz's research has focused on the cellular and molecular basis of the treatment of liver cirrhosis and renal glomerulosclerosis. As a result of his research, he has published more than 200 scientific articles, has presented more than 470 papers in national and international congresses, and has played leadership roles in the National Commission for the Human Genome, the Mexican Academy of Science, and the National Academy of Medicine (Mexico). Among the most relevant recognitions of his career is the National Science Award "Mario Molina", obtained in 2023. 

Dr. Armendariz continues his career at Tecnológico de Monterrey, now as Distinguished Professor in Biomedical Sciences at the School of Medicine and Health Sciences. 

• Post-doctorate in Molecular Biology, University of Tennessee
• PhD Biochemistry, CINVESTAV, Instituto Politécnico Nacional 
• Master in Biochemistry, CINVESTAV, Instituto Politécnico Nacional