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50 aniversario campus Querétaro

Hace medio siglo, con el liderazgo de grandes empresarios queretanos, una semilla se enraizó en tierra noble y fecunda, dando origen al sueño que se convirtió en realidad cuando el Tecnológico de Monterrey abrió sus puertas por primera vez en Querétaro, impulsando la transformación de nuestro Estado a través de la educación. 

En 2025 celebramos nuestro 50 aniversario. Cinco décadas en las que, el Tec de Monterrey en Querétaro, ha logrado diferenciarse como un Campus internacional, sostenible e inclusivo. Estos principios han guiado nuestros pasos, impulsando un ambiente de unión y colaboración, donde el sentido humano se engrandece.

Agenda del 50 Aniversario

¡Celebremos nuestro presente! 

Te invitamos a seguir nuestra agenda de eventos para celebrar juntos los 50 años del Tec en Querétaro. ¡Celebremos juntos! ¡Te esperamos!

1

29 al 31 de enero

Evento Nacional PrepaTec Líderes con Sentido Humano

2

22 de febrero

Agronomía Querétaro: 50 años de impacto

3

27 de marzo

Reflectus

4

09 de abril

Tec Business Summit

5

10 de abril

La formación del paisaje

6

18 al 25 de mayo

VIBRART

Festival Nacional de Arte y Cultura

7

13 de agosto

Presentación del libro 50 Aniversario

8

14 de agosto

Ceremonia Oficial 50 Aniversario

9

16 de agosto

TEC FEST

10

31 de agosto

Think Feel Run

Carrera del 50 Aniversario

11

11 de septiembre

¡Vive México!

12

30 de octubre

Ofrendas y Tradiciones

13

10 al 14 de noviembre 

Simposio Internacional de Energías Renovables e Ingeniería Civil

14

19 de noviembre 

Fiestas Tec

    EXATEC

      - Any -
      • - Any -
      • 50 Aniversario Campus Querétaro
      • -Escuela de Arquitectura, Arte y Diseño
      • -Escuela de Ciencias Sociales y Gobierno
      • -Escuela de Humanidades y Educación
      • -Escuela de Ingeniería y Ciencias
      • -Escuela de Negocios
      • Campus
      • -Aguascalientes
      • -Guadalajara
      • -Monterrey
      • -Santa Fe
      • Capacidad: 110 personas
      • Capacity: 110 people
      • Charla por tema EXATEC Talks
      • -Cultura
      • -Deportes
      • -Investigación que transforma vidas
      • -Sentido humano
      • -Espíritu emprendedor
      • -Motivación
      • -Sentido de vida
      • Capacitaciones
      • Capacity: 118 people
      • Capacity: 125 people
      • Capacity: 130 people
      • Capacity: 15 people
      • Capacity: 2,500 people
      • Capacity: 2,500 people
      • Capacity: 4 people
      • Capacity: 24 people
      • Capacity: 912 people
      • Capacity: 4 people
      • Capacity: 6 people
      • Capacity: 70 people
      • Juntas
      • Presentaciones
      • Presentations
      • Training Sessions
      • Campus Chihuahua
      • Campus Ciudad de México
      • Campus Estado de México
      • Campus Guadalajara
      • Campus Monterrey
      • Venues
      • -Capacidad
      • --Capacidad: 4 personas
      • --Capacidad: 6 personas
      • --Capacity: 12 people
      • --Capacidad: 15 personas
      • --Capacity: 18 people
      • --Capacity: 20 people
      • --Capacity: 21 people
      • --Capacidad: 24 personas
      • --Capacity: 25 people
      • --Capacity: 28 people
      • --Capacity: 30 people
      • --Capacity: 31 people
      • --Capacity: 33 people
      • --Capacity: 35 people
      • --Capacity: 40 people
      • --Capacity: 42 people
      • --Capacity: 45 people
      • --Capacity: 50 people
      • --Capacity: 58 people
      • --Capacity: 60 people
      • --Capacidad: 70 personas
      • --Capacity: 80 people
      • --Capacity: 84 people
      • --Capacity: 90 people
      • --Capacity: 100 people
      • --Capacity: 112 people
      • --Capacidad: 118 personas
      • --Capacity: 120 people
      • --Capacidad: 125 personas
      • --Capacidad: 130 personas
      • --Capacidad: 140 personas
      • --Capacity: 150 people
      • --Capacity: 155 people
      • --Capacity: 160 people
      • --Capacity: 170 people
      • --Capacity: 177 people
      • --Capacity: 180 people
      • --Capacity: 200 people
      • --Capacity: 220 people
      • --Capacity: 226 people
      • --Capacity: 230 people
      • --Capacity: 240 people
      • --Capacity: 250 people
      • --Capacity: 300 people
      • --Capacity: 350 people
      • --Capacity: 380 people
      • --Capacity: 400 people
      • --Capacity: 450 people
      • --Capacity: 466 people
      • --Capacity: 500 people
      • --Capacity: 600 people
      • --Capacity: 700 people
      • --Capacity: 800 people
      • --Capacity: 1,000 people
      • --Capacity: 1,200 people
      • --Capacidad: 912 personas
      • --Capacidad: 912 personas
      • --Capacity: 1,500 people
      • --Capacity: 1,600 people
      • --Capacity: 1,750 people
      • --Capacidad: 2,500 personas
      • --Capacity: 3,000 people
      • --Capacity: 3,200 people
      • --Capacity: 6,000 people
      • --Capacity: 10,000 people
      • --Capacity: 17,000 people
      • -Usos y Tipo
      • --Outdoor
      • --Arenas
      • --Auditoriums
      • --Academic classrooms
      • --Sports field
      • --Conference Center
      • --Sports Center
      • --Indoor space
      • --Outdoor spaces
      • --Esplanade
      • --Plaza
      • --Conference hall
      • --Activations
      • --Computers
      • --Conferences
      • --Congresses
      • --Various events
      • --Sports events
      • --Sports and recreational events
      • --Recreational events
      • --Social events
      • --Social and recreational events
      • --Art exhibition
      • --Exhibitions
      • --Meetings
      • --Work meetings
      • --Workshops
      • --Multiple uses
      • Escuela de Arte, Arquitectura y Diseño
      Not found

      Videos

      Rumbo al 50 aniversario del Tec Campus Querétaro, continúa la cuenta regresiva el cual festejaremos el 14 de agosto del presente año. 50 años transformando realidades a través de la educación.

      Rumbo al 50 aniversario del Tec Campus Querétaro

      Galería de nuestro aniversario

      En conjunto, hemos construido un futuro lleno de posibilidades y seguiremos avanzando con la misma pasión y compromiso. Gracias por ser parte de esta maravillosa historia. Te compartimos nuestra galería de eventos que se llevarán a cabo durante nuestro 50 aniversario.

      Tec Science Summit 2025

      Evento
      Híbrido
      Centro de Congresos, Campus Monterrey | LIVE.TEC.MX
      Inicia
      Termina
      Dirigido a
      EXATEC.
      Organiza
      Vicepresidencia Ejecutiva de Investigación

      Ciencia interdisciplinaria para un mundo complejo

      El Tec Science Summit es un foro innovador en donde se ofrece un panorama global de la ciencia y se fomenta la investigación como fuente de oportunidades y soluciones innovadoras a los retos del planeta.

      En esta ocasión, el tema principal es la Ciencia interdisciplinaria para un mundo complejo que refiere al enfoque colaborativo y multidisciplinario que busca comprender y abordar los desafíos complejos de nuestro mundo actual, combinando conocimientos, métodos y perspectivas de diferentes disciplinas científicas para generar soluciones innovadoras y holísticas.

      Conoce más de este evento y regístrate AQUÍ

       

       

      Tec Science Summit

      Members

      Associates / Active

      Juan Horacio Mazón Salazar (President)
      José Germán Coppel Luken (Vicepresident)
      Alan Ricardo Aguirre Ibarra
      Benjamín Aguilar García
      Cecilia Bours de Aguayo
      Delfín Alberto Ruibal Zaragoza
      Eduardo Javier Tapia Camou
      Félix Tonella Platt
      Gilberto Armando Robles Bustamante
      Héctor Manuel Monroy Zaragoza

      Associates / Active

      Hormes Saúl Rojo Valenzuela
      Javier Martín Freig Carrillo
      Jorge Cons Figueroa
      José Antonio Díaz Quintanar
      Julio Luebbert Mazón
      Luisa Alejandra Gándara Fernández
      Margot Molina Elías
      Norma Dolores Castelo Vera
      Roberto Mazón Caballero
      Susana Coppel García
      Lucía Guadalupe Canseco Campoy (Secretary)

      Honorary Associates

      Alfonso Reina Villegas
      Alvaro Obregón Luken
      Arturo Eleuterio Ortega Molina
      Carlos Martin Espriu Murillo
      Fernando Gutiérrez Cohen
      Francisco Burruel Martinez
      Francisco Díaz Brown Olea
      Guadalupe Gutiérrez Luken
      Hevelio Villegas Aguilar
      Jorge Horacio Mazón Rubio
      Marco Antonio Molina Rodríguez
      Miguel Ángel Castellanos Araujo
      Óscar Cuéllar Rosas
      Ricardo Platt García
      Roberto Kitazawa Armendáriz

      Benefactor Associates

      Félix Tonella Luken
      Francisco Salazar Serrano
      Héctor Rubén Mazón Lizárraga
      Javier Gutiérrez Luken
      José Santos Gutiérrez Luken
      Juan de la Puente Bay
      Juan Fernando Healy Loera
      Raymundo García de León
      Samuel Fraijo Flores
      Sergio Mazón Rubio

      Miembros

      Asociados Activos/Consejeros

      Juan Carlos Mazón Salazar (Presidente)
      José Germán Coppel Luken (Vicepresidente)
      Alan Ricardo Aguirre Ibarra
      Benjamín Aguilar García
      Cecilia Bours de Aguayo
      Delfín Alberto Ruibal Zaragoza
      Eduardo Javier Tapia Camou
      Félix Tonella Platt
      Gilberto Armando Robles Bustamante
      Héctor Manuel Monroy Zaragoza
       

      Asociados Activos/Consejeros

      Hormes Saúl Rojo Valenzuela
      Javier Martín Freig Carrillo
      Jorge Cons Figueroa
      José Antonio Díaz Quintanar
      Julio Luebbert Mazón
      Luisa Alejandra Gándara Fernández
      Margot Molina Elías
      Norma Dolores Castelo Vera
      Roberto Mazón Caballero
      Susana Coppel García
      Lucía Guadalupe Canseco Campoy (Secretaria)

      Asociados Honorarios

      Alfonso Reina Villegas
      Alvaro Obregón Luken
      Arturo Eleuterio Ortega Molina
      Carlos Martin Espriu Murillo
      Fernando Gutiérrez Cohen
      Francisco Burruel Martinez
      Francisco Díaz Brown Olea
      Guadalupe Gutiérrez Luken
      Hevelio Villegas Aguilar
      Jorge Horacio Mazón Rubio
      Marco Antonio Molina Rodríguez
      Miguel Ángel Castellanos Araujo
      Óscar Cuéllar Rosas
      Ricardo Platt García
      Roberto Kitazawa Armendáriz

      Asociados Benefactores

      Félix Tonella Luken
      Francisco Salazar Serrano
      Héctor Rubén Mazón Lizárraga
      Javier Gutiérrez Luken
      José Santos Gutiérrez Luken
      Juan de la Puente Bay
      Juan Fernando Healy Loera
      Raymundo García de León
      Samuel Fraijo Flores
      Sergio Mazón Rubio

      Members

      Associates / Active

      José Francisco Monroy Carrillo (President)
      Gustavo Lara Alcántara (Vicepresident)
      Elizabeth Nava García
      Ernesto Bayón Lira
      Gerardo Fernández Mena
      Gustavo Adolfo Gómez López
      Gustavo Alfredo Cárdenas Villafaña

      Associates / Active

      Jorge Garcés Domínguez
      Luis Dionisio Barrera González
      Marco Antonio Beltrán Bernal
      María de Lourdes Monroy Carrillo
      María Elena Garces Islas
      Michael Ralph Baur Neuburger
      Claudia Gallegos Cesaretti (Secretary)

      Honorary Associates

      María Guadalupe Gómez Issa
      Carlos Alejandro Monroy Carrillo

      Miembros

      Asociados Activos/Consejeros

      José Francisco Monroy Carrillo (Presidente)
      Gustavo Lara Alcántara (Vicepresidente)
      Elizabeth Nava García
      Ernesto Bayón Lira
      Gerardo Fernández Mena
      Gustavo Adolfo Gómez López
      Gustavo Alfredo Cárdenas Villafaña

      Asociados Activos/Consejeros

      Jorge Garcés Domínguez
      Luis Dionisio Barrera González
      Marco Antonio Beltrán Bernal
      María de Lourdes Monroy Carrillo
      María Elena Garces Islas
      Michael Ralph Baur Neuburger
      Claudia Gallegos Cesaretti (Secretaria)

      Asociados Honorarios

      María Guadalupe Gómez Issa
      Carlos Alejandro Monroy Carrillo

      Members

      Associates / Active

      Julio Chiu Olivares (President)
      Laura Muñoz Delgado (Vicepresident)
      Alejandra De la Vega Arizpe (en licencia)
      Antonio Eduardo Fernández Domínguez
      Benito Fernández Mesta
      Chantal Assael Arroyo
      Eduardo García Ortega
      Enrique Zaragoza Ito
      Ernesto Moreno Escobar
      Francisco Pacheco Covarrubias
      Jorge Ruiz Martínez

      Associates / Active

      Jorge Alberto Urías Cantú
      Jorge Contreras Fornelli
      Lourdes Domínguez Arvizo
      Luis Alberto Barrio Ramírez
      Luis Raúl Fernández Iturriza
      Miriam Guadalupe de la Vega Arizpe
      Omar Saucedo Macías
      Pablo Cuarón Galindo
      Tomás Zaragoza Ito
      Judith Marcela Soto Moreno (Secretary)

      Honorary Associates

      Roberto Assael Pontremoli

      Miembros

      Asociados Activos/Consejeros

      Julio Chiu Olivares (Presidente)
      Laura Muñoz Delgado (Vicepresidente)
      Alejandra De la Vega Arizpe (en licencia)
      Antonio Eduardo Fernández Domínguez
      Benito Fernández Mesta
      Chantal Assael Arroyo
      Eduardo García Ortega
      Enrique Zaragoza Ito
      Ernesto Moreno Escobar
      Francisco Pacheco Covarrubias
      Jorge Ruiz Martínez

      Asociados Activos/Consejeros

      Jorge Alberto Urías Cantú
      Jorge Contreras Fornelli
      Lourdes Domínguez Arvizo
      Luis Alberto Barrio Ramírez
      Luis Raúl Fernández Iturriza
      Miriam Guadalupe de la Vega Arizpe
      Omar Saucedo Macías
      Pablo Cuarón Galindo
      Tomás Zaragoza Ito
      Judith Marcela Soto Moreno (Secretaria)

      Asociados Honorarios

      Roberto Assael Pontremoli

      Imagen principal

      Eugenio Garza Sada

      Don Eugenio
      Don Eugenio
      BIOGRAPHICAL SKETCH

      To talk of Don Eugenio Garza Sada, is to describe a tireless worker, a man of few words and with a precise manner of speaking. Don Eugenio was renowned not only as a successful businessman, but also as an active promoter of the development of his community, constantly acting congruently, with enormous simplicity and a deep sense of humanity, focused on the improvement of all those who surrounded him, without distinction.

      • FAMILY LIFE

      • CAREER

      • RELATIONSHIP WITH EDUCATION

      • TRASCENDENCE

      Don Eugenio Garza Sada was born on January 11, 1892. His childhood coincided with the first stage of Mexico’s industrialization, during the period in which Porfirio Díaz was in office, known as the Porfiriato (1876 - 1910), and when foreign investors introduced the latest technologies of that time.

      As a child, through his father’s example, he received lessons that would later become fundamental to his professional career. He learned to live side by side with risk and problems. He assimilated his father’s patriotism, community service, rectitude, modesty, high standards and severity, forging definitively the personality that would touch so many people and attain so many achievements.

      He studied primary school in the Colegio de San Juan, in Saltillo, Coahuila, and then came to Monterrey to study in the Colegio Hidalgo, run by the Marist Brothers, followed by high school in a military institution, Western Academy, in the United States. He stayed in the US to study at the Massachusetts Institute of Technology, where he earned a B.S. in Civil Engineering, in 1916.

      While in the United States, he became aware that education is the most effective means of achieving the industrialization and development of a country, and of the connection existing between research and science, between science and technology, and between these three components and development, wellbeing and freedom. This formed the basis for building his life project.

      In 1917, he began working at the Cuauhtémoc Brewery. Upon his death, almost 56 years later, in 1973, he was President of Grupo Valores Industriales, S. A., (VISA), which brought together several companies and was created around Cuauhtémoc Brewery.

      He always had a clear idea of what work is. Behind each machine, each desk, each service window, he saw the human being working there. As a result, he always treated his collaborators and employees with kindness and closeness, and maintained the austere, simple lifestyle that marked his youth.

      It was once said about him: "For Don Eugenio, every task is important enough to be granted all his drive and capacity to achieve a perfect result. He lived every matter intensely and encapsulated all his experience and talent in each and every activity."

      Don Eugenio Garza Sada was a devote advocate of education. He firmly believed that human development would drive Mexico to become a better country. Therefore, through Sociedad Cuauhtémoc y Famosa, he channeled highly significant resources to offer courses and, above all, grant scholarships for the children of those who worked in the affiliated companies.

      After 26 years at the Cuauhtémoc Brewery, Don Eugenio considered that the preparation of Mexican technicians was long overdue, driving him to undertake his most important work: Tecnológico de Monterrey, sponsored by Enseñanza e Investigación Superior, A.C.

      To this end, he met with a group of Monterrey businessmen and crystallized the idea of creating an institution that would prepare men and women comprehensively–and not just as well-qualified professionals. This institution, conceived in Don Eugenio’s mind, it is said, since 1917, began modestly in a house in Monterrey’s downtown area in 1943, with 350 students and a handful of professors.

      Don Eugenio devoted a large part of his time to this institution, as Chairman of the Tecnológico Board of Directors from 1943 until his death.

      Don Eugenio is an enduring example. His concern for human development through education and work, as well as for enhancing the standard of living and cultural level of his compatriots, is still alive in the numerous works he undertook, whose benefits multiply to this day since Don Eugenio knew how to transmit to so many people the values that guided his life.

      IDEOLOGY OF DON EUGENIO GARZA SADA

      To talk of Don Eugenio Garza Sada, is to describe a tireless worker, a man of few words and with a precise manner of speaking. Don Eugenio was renowned not only as a successful businessman, but also as an active promoter of the development of his community, constantly acting congruently, with enormous simplicity and a deep sense of humanity, focused on the improvement of all those who surrounded him, without distinction.

      Don Eugenio defined the Cuauhtémoc Ideology -also known as the "Don Eugenio Garza Sada Ideology"- long before companies talked about codes of ethics or mission statements. This document contains 17 personal principles and concepts, and was distributed among his colleagues, with the request to keep it in a visible place in their offices; he was the first to set an example. The Ideology remains to date as a life example for the new generations.


      I. Recognize the merit of others.


      For the role they may have played in the success of the company, mentioning it spontaneously, promptly and publicly. To take credit for that, to attribute to oneself the merit that belongs to those who work through their own self-motivation, would be an ignoble act, it would cut off a source of affection and would not allow the executive to behave appropriately.


      II. Control one´s temper.


      One should have the ability to resolve any problem or situation peacefully and reasonably, regardless of how irritating the provocations may be that must be tolerated. Those who are not capable of controlling their own impulses and expressions, cannot act as leaders of a corporation. The true executive abdicates the right to anger.


      III. Never mock others.


      Do not make fun of anyone or anything. Avoid hurtful jokes or those with double meanings. Keep in mind the damage that sarcasm causes; it never heals.


      IV. Be polite.


      Don’t be overly formal, but do make sure that others find being in your company enjoyable.


      V. Be tolerant.


      Of the diversities that may be found in race, color, manners, education or in the idiosyncrasies of others.


      VI. Be punctual.


      Those who cannot keep their appointments will soon become an encumbrance.


      VII. If you are vain, you must hide it.


      As if it were the most intimate secret. An executive cannot show arrogance or self-complacency. Often the failures of famous men confirm the adage, “pride comes before a fall”. If you begin to say that other employees are incompetent, or that clients are miserly and foolish, you are looking for trouble.


      VIII. Do not alter the truth.


      You must think before speaking and keep your promises. Half-truths may hide mistakes, but only for a short time. Lies are like a boomerang.


      IX. Let others speak.


      Especially collaborators, until they reach the true crux of the problem, even if you have to listen to them patiently for an hour. You would make a poor director, if you dominate the conversation instead of limiting yourself to guiding it.


      X. Express yourself concisely.


      With clarity and completeness, especially when giving instructions. It is always helpful to have a dictionary close by.


      XI. Refine your vocabulary.


      Eliminate interjections. Vulgarity and familiarity weaken expressions and create misunderstandings. Great parliamentarians never used a single vulgar expression to destroy their enemies verbally.


      XII. Be sure to enjoy your job.


      Having hobbies and interests in other things is positive, but if going to work on Saturdays or working overtime becomes a sacrifice, you need a vacation and a job somewhere else.


      XIII. Recognize the enormous value of the manual worker.


      Whose productivity makes the management position possible and affirms the future of both.


      XIV. Think on the benefit of the business over your own.


      This is a good tactic. Fidelity to the firm promotes self-benefit.


      XV. Analyse over and above the inspiration or intuition.


      This should be the prerequisite of action.


      XVI. Dedication to work.


      This benefits the individual, the firm and society as a whole, being similar to the priesthood.


      XVII. Be modest.


      It must be understood that they have nothing to do with a person’s worth - the size of a car or home, or the number of friends or clubs that one belongs to, luxuries, or the sign on the office door - and if these things mean more than a job well and quietly done, and the knowledge and spiritual refinement to acquire them, then a change of attitude or job is called for.

      Campus Tec de Monterrey

      Eugenio Garza Sada

      Eugenio Garza Sada
      Don Eugenio
      SEMBLANZA

      Hablar de don Eugenio Garza Sada, es referirnos a un trabajador incansable, un hombre de pocas palabras y muy preciso en su decir. Don Eugenio se caracterizó por ser tanto un empresario de éxito, como un activo promotor del desarrollo de su comunidad, actuando siempre de manera congruente, con gran sencillez y enorme calidad humana, enfocado hacia la superación de quienes lo rodearon, sin distinción alguna.

      • FAMILY LIFE

      • CAREER

      • RELATIONSHIP WITH EDUCATION

      • TRASCENDENCE

      Don Eugenio Garza Sada was born on January 11, 1892. His childhood coincided with the first stage of Mexico’s industrialization, during the period in which Porfirio Díaz was in office, known as the Porfiriato (1876 - 1910), and when foreign investors introduced the latest technologies of that time.

      As a child, through his father’s example, he received lessons that would later become fundamental to his professional career. He learned to live side by side with risk and problems. He assimilated his father’s patriotism, community service, rectitude, modesty, high standards and severity, forging definitively the personality that would touch so many people and attain so many achievements.

      He studied primary school in the Colegio de San Juan, in Saltillo, Coahuila, and then came to Monterrey to study in the Colegio Hidalgo, run by the Marist Brothers, followed by high school in a military institution, Western Academy, in the United States. He stayed in the US to study at the Massachusetts Institute of Technology, where he earned a B.S. in Civil Engineering, in 1916.

      While in the United States, he became aware that education is the most effective means of achieving the industrialization and development of a country, and of the connection existing between research and science, between science and technology, and between these three components and development, wellbeing and freedom. This formed the basis for building his life project.

      In 1917, he began working at the Cuauhtémoc Brewery. Upon his death, almost 56 years later, in 1973, he was President of Grupo Valores Industriales, S. A., (VISA), which brought together several companies and was created around Cuauhtémoc Brewery.

      He always had a clear idea of what work is. Behind each machine, each desk, each service window, he saw the human being working there. As a result, he always treated his collaborators and employees with kindness and closeness, and maintained the austere, simple lifestyle that marked his youth.

      It was once said about him: "For Don Eugenio, every task is important enough to be granted all his drive and capacity to achieve a perfect result. He lived every matter intensely and encapsulated all his experience and talent in each and every activity."

      Don Eugenio Garza Sada was a devote advocate of education. He firmly believed that human development would drive Mexico to become a better country. Therefore, through Sociedad Cuauhtémoc y Famosa, he channeled highly significant resources to offer courses and, above all, grant scholarships for the children of those who worked in the affiliated companies.

      After 26 years at the Cuauhtémoc Brewery, Don Eugenio considered that the preparation of Mexican technicians was long overdue, driving him to undertake his most important work: Tecnológico de Monterrey, sponsored by Enseñanza e Investigación Superior, A.C.

      To this end, he met with a group of Monterrey businessmen and crystallized the idea of creating an institution that would prepare men and women comprehensively–and not just as well-qualified professionals. This institution, conceived in Don Eugenio’s mind, it is said, since 1917, began modestly in a house in Monterrey’s downtown area in 1943, with 350 students and a handful of professors.

      Don Eugenio devoted a large part of his time to this institution, as Chairman of the Tecnológico Board of Directors from 1943 until his death.

      Don Eugenio is an enduring example. His concern for human development through education and work, as well as for enhancing the standard of living and cultural level of his compatriots, is still alive in the numerous works he undertook, whose benefits multiply to this day since Don Eugenio knew how to transmit to so many people the values that guided his life.

      IDEARIO DE DON EUGENIO GARZA SADA

      Don Eugenio definió el Ideario Cuauhtémoc -conocido también como "Ideario de don Eugenio Garza Sada"- mucho antes de que en las empresas se hablara de códigos de ética o de enunciados de la misión. Este documento contiene 17 normas y conceptos personales, y fue distribuido entre sus compañeros de trabajo, con la petición de tenerlo en un lugar visible en sus oficinas, siendo él mismo el primero en poner el ejemplo. El Ideario permanece al día de hoy como un ejemplo de vida para las nuevas generaciones.


      I. Reconocer el mérito de los demás.


      Por la parte que hayan tomado en el éxito de la empresa y señalarlo de manera espontánea, pronta y pública. Usurpar ese crédito, atribuirse a sí mismo méritos que corresponden a quienes trabajan a las órdenes propias, sería un acto innoble, segaría una fuente de afecto e incapacitaría para comportarse como corresponde a un ejecutivo.


      II. Controlar el temperamento.


      Debe tenerse capacidad para dirimir pacífica y razonablemente cualquier problema o situación, por irritantes que sean las provocaciones que haya que tolerar. Quien sea incapaz de dominar sus propios impulsos y expresiones, no puede actuar como director de una empresa. El verdadero ejecutivo abdica el derecho a la ira.


      III. Nunca hacer burla


      De nadie ni de nada. Evitar las bromas hirientes o de doble sentido. Tener en cuenta que la herida que asesta un sarcasmo, nunca cicatriza.


      IV. Ser cortés.


      No protocolario, pero sí atento a que los demás encuentren gratos los momentos de la propia compañía.


      V. Ser tolerante.


      De las faltas que puedan encontrarse en la raza, color, modales, educación, o idiosincrasia de los demas.


      VI. Ser puntual.


      Quien no puede guardar sus citas, muy pronto se constituirá en un estorbo.


      VII. Si uno es vanidoso, hay que ocultarlo.


      Como el secreto más íntimo. Un ejecutivo no puede exhibir arrogancia ni autocomplacencia. Cuántas veces los fracasos de hombres bien conocidos confirman el adagio de "el orgullo antecede a la caída". Cuando uno empiece a decir que otros empleados son torpes, o que los clientes son mezquinos o necios, habrá empezado a meterse en embrollos.


      VIII. No alterar la verdad.


      Lo que uno afirme, debe hacerlo reflexionando; y lo que prometa, debe cumplirlo. Las verdades a medias pueden ocultar errores, pero por poco tiempo. La mentira opera como un bumerang.


      IX. Dejar que los demás se explayen.


      Especialmente los colaboradores, hasta que lleguen al verdadero fondo del problema, aunque tenga que escuchárseles con paciencia durante una hora. Haría uno un pobre papel como director, si dominara una conversación en vez de limitarse a encauzarla.


      X. Expresarse concisamente.


      Con claridad y completamente, sobre todo al dar instrucciones. Nunca estorba un buen diccionario a mano.


      XI. Depurar el vocabulario.


      Eliminar las interjecciones. Las voces vulgares y los giros familiares debilitan la expresión y crean malentendidos. Para demoler verbalmente a sus enemigos, los grandes parlamentarios nunca emplearon una sola expresión vulgar.


      XII. Asegurarse de disfrutar el trabajo.


      Es muy legítimo tener pasatiempos predilectos e intereses en otras cosas, pero si se estima como un sacrificio venir los sábados o quedarse en la oficina más allá del horario en caso preciso, entonces lo que se necesita es un descanso y otra compañía en donde trabajar.


      XIII. Reconocer el enorme valor del trabajador manual.


      Cuya productividad hace posible la posición directiva y afirma el futuro de ambos.


      XIV. Pensar en el interés del negocio más que en el propio.


      Es buena táctica. La fidelidad a la empresa promueve el propio beneficio.


      XV. Análisis por encima de la inspiración o de la intuición.


      Este debe ser el antecedente para actuar.


      XVI. La dedicación al trabajo.


      Beneficia al individuo, a la empresa y a la sociedad entera. En esto se asemeja a un sacerdocio.


      XVII. Ser modesto


      Si no se comprende que nada tienen que ver con el valor de la persona -el tamaño del automóvil o de la casa, o el número de amigos y de los clubes a que se pertenece, o el precio del abrigo de pieles de la esposa y el rótulo de la puerta del despacho- y si estas cosas significan para uno más que la tarea bien y calladamente cumplida y los conocimientos y el refinamiento espiritual para adquirirlos, entonces se precisa un cambio de actitud o de trabajo.