President's Office

President's Office

Salvador Alva

  • “You pay a price for chasing your dreams, but the cost of staying in the same place is even higher. ” Salvador Alva, June 6th, 2016
  • “The greatest riches are earned by thinking, not by working long hours. ” Salvador Alva, June 6th, 2016
  • “A VISION is a mental image produced by imagination, that provides guidance to reach a dream. ” Salvador Alva, April 25th, 2016

Since September 12, 2011, I have had the honor of leading and serving this great university. As the President of Tecnológico de Monterrey, I have decided to implement three main objectives:


1.- Transforming the organization.

We have to invert the pyramid in order to allow the students and the faculty to become the focus of our endeavor. Motivating a change in culture among the rest of the staff will bring about a permanent mission of support and service to the students and faculty. Moreover, to take advantage of all the talent in the institution, a joint effort will be made to ensure that the intention of all activities will be to generate added value for our students, and for our professors to carry out their mission with excellence.

2.- Promoting a sense of humanity and a vocation to serve.

Throughout all the organization, starting with our support staff, we will integrate the spirit of service by focusing upon our students’ education. We will continue to instill in our students an ethical and civic education, firmly based on core values, as well as social responsibility and entrepreneurial humanism. We will double our effort to train our faculty on ethical and civic issues, and will include ethical and civic topics in our curriculum.

3.- Reinventing ourselves.

The dynamics of the world drive us to reinvent ourselves. Innovation is the basic premise that will entitle us to be a part of the future. It will stimulate creativity while acknowledging that making mistakes is the price to pay for innovation. We have to dare. Reinventing ourselves begins by getting to know the needs of our students, employers, parents, and the country. By doing so, we will restructure our programs and our value proposition as a university.


At Tecnológico de Monterrey we believe in Mexico and our communities. We believe in our people, the riches of our cultural diversity, our history, but above all, we are convinced that we must actively participate in building our future. We know that we can contribute to the improvement of our present and forge the future we dream of. Each of us can decide how we want it to be, and together, make it real. Knowledge is our first step to go forward. It is knowledge that generates change and transforms.

I invite you to find out more about Tecnológico de Monterrey.

Salvador Alva


Salvador Alva has been a renowned business leader with a solid career in several world-class companies. Amongst his achievements, the promotion of investment for new industry entrepreneurship stands out.

After obtaining his bachelor’s degree in chemical engineering from the National Autonomous University of Mexico, he started a successful professional career at Cervecería Moctezuma, where he held several management positions in the areas of logistics, new business development, planning and marketing over ten years.

He then joined PepsiCo Group, where he led different divisions throughout 24 years of accomplished goals until he was appointed president of the Latin American region and member of the global executive board.

Recently, Salvador founded a business incubator, Novo Capital, which supports and incentivizes a number of start-up companies.

Throughout his successful career, he has been known for promoting a culture of organizational transformation that focuses upon the development of skills, empowerment, innovation, and entrepreneurship. In 2005, due to his entrepreneurial vision and management skills, Fortune magazine recognized him as one of the most influential minority leaders in the U.S.

He is board member of several Mexican companies and has written two books: Tu Vida, tu Mejor Negocio, (Your Life, Your Best Business), and Empresa Admirada: la receta (Recipe Book for an Exemplary Business).

On September 12, 2011, the board of the Tecnológico de Monterrey System appointed him new president of the Tecnológico de Monterrey System, taking office on October 3 of that year. As of December, 2013, he has been president of Tecnológico de Monterrey.

Salvador Alva
Salvador Alva
President of Tecnologico de Monterrey

Salvador is the current president of Tecnológico de Monterrey and the former president of PepsiCo Latin America. As a leader, he is known for advocating a culture of organizational transformation based on innovation, entrepreneurship, developing talent, and empowering employees. He is also the founder of Capital, a business incubator which supports and provides incentives to entrepreneurial projects. He is a consultant for Axtel and Proeza and is a member of the Business Council of Latin America and Endeavor. He has written two books, Tu Vida Tu mejor Negocio (Your Life, Your Best Business), and Empresa Admirada: la receta (Recipe Book for an Exemplary Business). 

David Garza
David Garza
Chancellor of Tecnologico de Monterrey

David Garza received a B.Sc. in Computer Science and Engineering from Tecnológico de Monterrey and a Ph.D. in Computer Science from Colorado State University. He has a trajectory of more than 30 years with Tecnológico de Monterrey where he has served in different academic and leadership positions such as Director of Graduate Programs, Dean of Division, Dean of the School of Engineering (Monterrey campus), Director of Campus (San Luis Potosí campus), Regional Rector –responsible of the academic operations of Monterrey Campus (main campus)-, Vice Provost for Undergraduate Education -he led key academic initiatives related to improving the quality of students, faculty and the development of Tec21 Educational Model- and Vice Provost for Academic Affairs. He is Rector of Tecnológico de Monterrey since July 1st, 2017.

Bruno Zepeda, Vicepresident of Operations of Tecnológico de Monterrey
Bruno Zepeda
Vice-president of Operations

He is Vice-president of Operations since may 2018, being responsible for ensuring the extraordinary experience of Tecnológico de Monterrey´s students.

Bruno became part of Tecnológico de Monterrey as Administration and Finances in august of 2013, focusing in supplying the necessary services to support, run and maintain the administrative process, the physic infrastructure and the information systems of the institution.

In his professional career he has participated with: Procter & Gamble, in Finances and Administration charges in Mexico and Chile; the Boston Consulting Group, as a consultant; Casa Pedro Domecq as Director of Finance Planning, Analysis and Treasury for Latin America and as Finance Planning and Analysis for the entire Allied Domecq Group in Bristol, England. He is an Industrial Engineer by the Universidad Panamericana and has a Master degree in Business Administration (MBA) by the IPADE.

Guillermo Torre
Guillermo Torre
Chancellor of TecHealth

He is the chancellor of TecHealth, dean of the School of Medicine’s Cardiology Research Chair and president of the San Jose Hospital Research and Ethics Committee and of the Center for Health Research and Transfer of Knowledge).

Guillermo is also a distinguished member of the National Council on Science and Technology’s researcher's system and has published over one hundred clinical studies. He is a member of the medical staff at the San Jose and Houston Methodist hospitals and is certified as a clinical cardiology specialist by Mexico’s Council of Cardiology. He is the founder of the transplant center at the Houston Methodist hospital and was a member of the board of directors at the Methodist Hospital’s DeBakey Heart Center. He founded the program “Cambio Yo, Cambio México” (I Change, Mexico Changes), which promotes programs aimed at fostering the development and professional engagement of youth.

He received his degree as a medical doctor from Tecnológico de Monterrey and subsequently obtained his PhD in immunology from the University of Chicago. He completed his residency in internal medicine, specializing in cardiology with treatment for transplants, and with training as a surgeon at the Baylor College of Medicine-Houston.

Héctor Escamilla
Héctor Escamilla
Chancellor of Universidad Tecmilenio

He has served as chancellor of TecMilenio University since August of 2009. During this time he has led an outstanding staff in the growth of TecMilenio to 30 campuses and 56,000 students, and overseen the establishment of the university’s Institute for the Science of Happiness.

With 28 years of experience at Tecnológico de Monterrey as a professor and director of undergraduate programs and business outreach on the Queretaro campus, Héctor spearheaded efforts to establish summer internship programs at companies in Mexico and abroad. As campus director in San Luis Potosi, he contributed to the university’s advancement through projects including the creation of the Bachelor’s Degree in Business Creation and Design, a program which is now offered on sixteen different Tecnológico de Monterrey campuses throughout Mexico.

He studied agricultural production engineering at Tecnológico de Monterrey, received a master’s degree from Michigan State University, and a PhD from Texas A&M University.

Juan Pablo Murra, Vicepresident Relationships and Development of Tecnológico de Monterrey
Juan Pablo Murra
Vice-president of Relationships and Development

He was a consultant at McKinsey & Company. As part of his experience at McKinsey, he worked on projects for multinational companies, foundations, governments and family businesses. He supported his clients in strategy, organization and operations affairs in Mexico, the United States, Brazil, Colombia, Russia and the United Kingdom. He has experience in energy issues, consumer goods, finance, education, philanthropy, among other topics and areas. From February 2012 to September 2016 he was responsible for the Planning and Transformation processes, and Institutional Governance of the Tecnológico de Monterrey, as well as professor of family businesses and institutional government. Later he directed the Business School forming a solid team, strengthening the faculty, developing new programs and always maintaining the focus in the strategic areas. He is an Industrial and Systems Engineer from the Tecnológico de Monterrey and has an MBA from New York University.

Pascual Alcocer
Pascual Alcocer
Vice-president of Administration and Finances

Pascual joined the Tecnológico de Monterrey as Chief Financial Officer in April 2018. He is responsible for Finance and Accounting, Legal and Information Technology.

Prior to his current role, Pascual worked for Novartis in Switzerland and the U.S., in different roles including Latin America CFO, Global Technical Operations CFO, and most recently, Vicepresident of Global Business Planning and Analysis. Pascual started his career at Procter and Gamble, where he held roles of increasing responsibility across Latin America. As an entrepreneur, Pascual has developed a chain of hotels in downtown Querétaro.

Pascual holds a B.S. in Industrial and Systems Engineering from the Tecnológico de Monterrey, as well as a M.S. in Supply Chain Strategy and International Logistics from the Georgia Institute of Technology.

Hernán García
Hernán García
Vice-president of Talent and Culture

He is the Vice-president of Talent and Culture.

Hernán was the Human Resources Director at companies such as Philip Morris International, Interceramic, BP and CEMEX. He has been responsible for strategic decision-making regarding talent, labor relations, planning and development, recruiting and hiring, HR operations, and compensations and benefits. He has participated in a variety of projects in several countries including India, Egypt, Venezuela, Spain, Indonesia, the United States and Colombia.

He has a bachelor’s degree in marketing from Tecnológico de Monterrey and an MBA from the University of Houston and has completed various specializations at Cornell University.

Rodolfo Rubio Etcharren, Vicepresident of Communication and Institutional Image
Rodolfo Rubio Etcharren
Vicepresident of Communication and Institutional Image

Rodolfo is passionate about brands and life; he was born in Mexico City and graduated as an Economist from  Universidad Anahuac and later got a graduate degree in Planning. He has more than 30 years of experience in the Marketing and Communication fields. Rodolfo had the chance to work for companies like P&G,  Black & Decker and Gamesa lead two global communications agencies in Mexico, Grey Global Group and Leo Burnett. He later founded his own consulting firm,Lime Consulting, specialized in strategic branding and communications. He is an influential speaker on brand and communication topics in the key venues on these themes in Mexico and is an avid outdoorsman and dedicated home cook.

José Luis Guillén Pastor, Vicepresident of Strategy and Transformation
José Luis Guillén Pastor
Vice President of Strategy and Transformation and Strategic Areas

With a great career in the process of Transformation and the Change of Academic, Educational and Business Organizations, Jose Luis joined Tecnológico de Monterrey in 2018 as responsible for coordinating the Process of Transformation and the Strategic Plan 2030.

Until June he served as General Director where he led the modernization of CEU Educational Group - main Spanish educational group -. He has also collaborated in companies, with KPMG as a Strategy and Operations Partner, in Bain & Co. in the offices of London, San Francisco and Madrid - as Case Team Leader and in Via Digital - Telefónica Media- as Development Director of Deal. He has also been a professor of Business Ethics at the University of Navarra and IESE, where he has also collaborated as a Senior Management Coach.

He is an Economist from the Autonomous University of Madrid, and has a MBA degree from IESE (Exchange at Duke-Fuqua School of Business), an Executive Master degree in Consulting for Change from INSEAD (in process) and  a GMP from the Harvard Business School. Also, he has done several coaching courses - Coach Certified by Columbia University -, Positive Leadership - Ross School of Business, Michigan University -, stress management and development of care - MBSR qualified teacher by Umass Medical School -.

He is a passionate about psychology, philosophy, windsurfing, music and Real Madrid. José Luis has the Medal of Military Merit with a White Distinction.