Inteligencia Artificial en Marketing: descubriendo el potencial

Objetivo del programa

El objetivo del curso es es sensibilizar a los profesionales de la mercadotecnia sobre los impactos que la Inteligencia Artificial puede ofrecer en las diversas áreas de la disciplina, generando una visión holística que le permita definir oportunidades personales y para su organización.

Habilidades por desarrollar:

Conocer las posibilidades y limitaciones de la inteligencia artificial aplicada en el mundo del marketing, sus usos y prácticas, generarás una visión y comprensión del potencial de la IA y con ejemplos de casos de éxito con inteligencia artificial.

Dirigido a:

Directores, gerentes, líderes de proyectos, emprendedores, freelancers y profesionistas en mercadotecnia y ventas.

Detalles:

Duración: 8 horas totales
Modalidad: Aula Virtual

ACCEDER

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Business

Business
Leadership to create and share value with organizations and societies.

Why study Business at Tec?

Our purpose is to prepare leaders of impact. Therefore, from the very first semesters, our educational model allows you to enjoy, under the guidance of inspiring professors who are leaders in their field, learning focused on current challenges, connection with companies, and international experiences that will make your Tec experience even more enriching

The rules of the game in the business world are unwritten; identifying new ways of dealing with a changing, complex environment is crucial.

We are living in an era of growing urbanization, hyperconnectivity, cultural diversity, higher life expectancy, as well as greater challenges in economic, social and environmental sustainability.

Being part of Tec Business means acquiring competencies such as:

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Actualmente, más de la mitad de nuestros alumnos se gradúan con una experiencia internacional. Cada semestre contamos con más de mil opciones de internacionalización en más de 50 países a través de:

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Concentrations

Here, you will have the opportunity to specialize by choosing concentrations, which will enable you to meet current and future market demands. Therefore, you will graduate with a unique profile, and your expertise will be invaluable.

BGB

Transversal
Delve into other areas of study

Data Analytics and Artificial Intelligence Tools
Quality of Life and Well-Being
Mexican Culture
Design, Innovation and Technological Entrepreneurship
Entrepreneurship in Action
Entrepreneurial Families, Sustainability and Transcendence
Government and Public Transformation
Social Innovation
Conscious Business
Digital Journalism
Cognitive Neuroscience
Digital Humanities
Creative Writing in the Digital Era
Strategic Communication
Musical Composition for Digital Media

Disciplinary
Concentrations focused on your area of study.

Strategic Management of Omnichannel Retail
Business Analytics: from Data to Decisions
Digital Supply Chains: Trends and Innovation
Driving Global Business Across Frontiers
Innovation and Digital Transformation
Open Innovation and Technology Transfer
Innovation Management and Learning Experiences Design
Social Media and Digital Strategy

LAE

Transversal
Delve into other areas of study

Data Analytics and Artificial Intelligence Tools
Quality of Life and Well-Being
Mexican Culture
Design, Innovation and Technological Entrepreneurship
Entrepreneurship in Action
Entrepreneurial Families, Sustainability and Transcendence
Government and Public Transformation
Social Innovation
Conscious Business
Musical Composition for Digital Media
Strategic Communication
Creative Writing in the Digital Era
Digital Humanities
Cognitive Neuroscience
Digital Journalism

Disciplinary

Concentrations focused on your area of study.

Strategic Management of Omnichannel Retail
Leadership in Complex Environments
Business Analytics: from Data to Decisions
Driving Global Business Across Frontiers
Innovation and Digital Transformation
City Development
Arts and Tech Incubator
Entrepreneurship in the Creative and Cultural Industries
Open Innovation and Technology Transfer
Social Media and Digital Strategy

LAF

Transversal
Delve into other areas of study

Data Analytics and Artificial Intelligence Tools
Quality of Life and Well-Being
Mexican Culture
Design, Innovation and Technological Entrepreneurship
Entrepreneurship in Action
Entrepreneurial Families, Sustainability and Transcendence
Government and Public Transformation
Social Innovation
Conscious Business
Musical Composition for Digital Media
Strategic Communication
Creative Writing in the Digital Era
Digital Humanities
Cognitive Neuroscience
Digital Journalism

Disciplinary
Concentrations focused on your area of study.

Strategic Management of Omnichannel Retail
Business Analytics: from Data to Decisions
Corporate Finance and Investment Banking
Fund and Alternative Investment Management
Management and Innovation in Financial Institutions
Driving Global Business Across Frontiers
Innovation and Digital Transformation
Open Innovation and Technology Transfer
Social Media and Digital Strategy

LCFP

Transversal
Delve into other areas of study

Data Analytics and Artificial Intelligence Tools
Quality of Life and Well-Being
Mexican Culture
Design, Innovation and Technological Entrepreneurship
Entrepreneurship in Action
Entrepreneurial Families, Sustainability and Transcendence
Government and Public Transformation
Social Innovation
Conscious Business
Musical Composition for Digital Media
Strategic Communication
Creative Writing in the Digital Era
Digital Humanities
Cognitive Neuroscience
Digital Journalism

Disciplinary
Concentrations focused on your area of study.

Strategic Management of Omnichannel Retail
Business Analytics: from Data to Decisions
Corporate Finance and Investment Banking
Management and Innovation in Financial Institutions
Driving Global Business Across Frontiers
Innovation and Digital Transformation
Open Innovation and Technology Transfer
Social Media and Digital Strategy

LDE

Transversal
Delve into other areas of study

Data Analytics and Artificial Intelligence Tools
Quality of Life and Well-Being
Mexican Culture
Design, Innovation and Technological Entrepreneurship
Entrepreneurship in Action
Entrepreneurial Families, Sustainability and Transcendence
Government and Public Transformation
Social Innovation
Conscious Business
Digital Journalism
Digital Humanities
Cognitive Neuroscience
Creative Writing in the Digital Era
Strategic Communication
Musical Composition for Digital Media

Disciplinary
Concentrations focused on your area of study.

Strategic Management of Omnichannel Retail
Business Analytics: from Data to Decisions
Driving Global Business Across Frontiers
Innovation and Startups
Innovation and Digital Transformation
City Development
Entrepreneurship in the Creative and Cultural Industries
Open Innovation and Technology Transfer
Social Media and Digital Strategy

LDO

Transversal
Delve into other areas of study

Data Analytics and Artificial Intelligence Tools
Quality of Life and Well-Being
Mexican Culture
Design, Innovation and Technological Entrepreneurship
Entrepreneurship in Action
Entrepreneurial Families, Sustainability and Transcendence
Government and Public Transformation
Social Innovation
Conscious Business
Strategic Communication
Cognitive Neuroscience
Musical Composition for Digital Media
Strategic Communication
Creative Writing in the Digital Era
Digital Humanities
Cognitive Neuroscience
Digital Journalism

Disciplinary
Concentrations focused on your area of study.

Strategic Management of Omnichannel Retail
Business Analytics: from Data to Decisions
Driving Global Business Across Frontiers
Innovation and Digital Transformation
Innovation Management and Learning Experiences Design
Social Media and Digital Strategy
Open Innovation and Technology Transfer

LEM

Transversal
Delve into other areas of study

Data Analytics and Artificial Intelligence Tools
Quality of Life and Well-Being
Mexican Culture
Design, Innovation and Technological Entrepreneurship
Entrepreneurship in Action
Entrepreneurial Families, Sustainability and Transcendence
Government and Public Transformation
Social Innovation
Conscious Business
Strategic Communication
Cognitive Neuroscience
Musical Composition for Digital Media
Strategic Communication
Creative Writing in the Digital Era
Digital Humanities
Cognitive Neuroscience
Digital Journalism

Disciplinar
Concentrations focused on your area of study.

Strategic Management of Omnichannel Retail
Business Analytics: from Data to Decisions
Driving Global Business Across Frontiers
Digital Innovation for Experience Creation and Management
Innovation and Digital Transformation
City Development
Arts and Tech Incubator
Entrepreneurship in the Creative and Cultural Industries
Innovation Management and Learning Experiences Design
Advertising: Creative Strategy and Production
Social Media and Digital Strategy
Open Innovation and Technology Transfer

LIN

Transversal
Delve into other areas of study

Data Analytics and Artificial Intelligence Tools
Quality of Life and Well-Being
Mexican Culture
Design, Innovation and Technological Entrepreneurship
Entrepreneurship in Action
Entrepreneurial Families, Sustainability and Transcendence
Government and Public Transformation
Social Innovation
Conscious Business
Musical Composition for Digital Media
Strategic Communication
Creative Writing in the Digital Era
Digital Humanities
Cognitive Neuroscience
Digital Journalism

Disciplinary
Concentrations focused on your area of study.

Strategic Management of Omnichannel Retail
Business Analytics: from Data to Decisions
Digital Supply Chains: Trends and Innovation
Driving Global Business Across Frontiers
Innovation and Digital Transformation
Open Innovation and Technology Transfer
Social Media and Digital Strategy

LIT

Transversal
Delve into other areas of study

Data Analytics and Artificial Intelligence Tools
Quality of Life and Well-Being
Mexican Culture
Design, Innovation and Technological Entrepreneurship
Entrepreneurship in Action
Entrepreneurial Families, Sustainability and Transcendence
Government and Public Transformation
Social Innovation
Conscious Business
Strategic Communication
Cognitive Neuroscience
Musical Composition for Digital Media
Creative Writing in the Digital Era
Digital Humanities
Digital Journalism

Disciplinary
Concentrations focused on your area of study.

Strategic Management of Omnichannel Retail
Driving Global Business Across Frontiers
Innovation and Digital Transformation
Artificial Intelligence in Business
Innovation Management and Learning Experiences Design
Open Innovation and Technology Transfer
Social Media and Digital Strategy

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Algunas de las empresas líderes y socios formadores con los que podrás colaborar son:

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Negocios

Negocios
Liderazgo para crear y compartir valor con las organizaciones y las sociedades.

¿Por qué estudiar negocios en el Tec?

En el competitivo mundo de los Negocios, las reglas cambian constantemente. En el Tec, te preparamos para enfrentar este desafío.

Nuestro objetivo es formar líderes con impacto desde el principio. Con profesores inspiradores y conexiones empresariales, tu experiencia con nosotros será más enriquecedora.

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Inspírate con estas historias.

“Desde pequeña siempre he sentido un empuje a querer hacer las cosas para que causen impacto”

Sofía Hanna Romero // Productora y conductora de Punto y Hanna.

Enlace

Experiencias internacionales

Intercambios
Prácticas profesionales
Certificados
Programas de idiomas

Rotaciones
Doble titulación
Cursos de especialidad
Estancias de Investigación

Concentraciones

Aquí tendrás la posibilidad de especializarte al elegir concentraciones, que te permitirán atender las demandas actuales y futuras del mercado, de este modo, te graduarás con un perfil único y tu expertise será invaluable.

BGB

Transversal
^{Profundiza en otras áreas de estudio.}

Analítica de datos y herramientas de inteligencia artificial
Calidad de vida y bienestar
Cultura mexicana
Diseño, innovación y emprendimiento tecnológico
Emprendimiento en acción
Familia empresaria, sostenibilidad y trascendencia
Gobierno y transformación pública
Innovación social
Negocios conscientes
Periodismo digital
Neurociencias cognitivas
Humanidades digitales
Escritura creativa en la era digital
Economía y desarrollo sostenible
Comunicación estratégica
Composición musical para medios digitales